Archive for March 2018

5 Methods to Add Flow to the Digital Experience

Marketing can have problems with too little flow, particularly when it’s interruptive in nature, however the email address details are impressive once the two concepts come together As a self-confessed app junkie who automates everything possible, it’s safe to state I’m a fan of things such as web personalization and marketing automation. When lead scoring,…

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5 Ways to Develop a Brand Logo FOR THE Company in only Minutes

If you need your business to achieve success, you’ll have to absorb your brand strategy. No matter what size your organization is, branding creates trust. A strong brand creates instant recognition available on the market, especially amongst your visitors. The bigger you build your brand, the simpler it is to generate better opportunities for the…

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Achieve High Growth by Keeping Customers RETURNING to Your eCommerce Website

Tom Robertshaw (@bobbyshaw) can be an Ecommerce Evangelist at Space 48, an award-winner ecommerce consultancy for forward-thinking retailers. He recently recorded a webinar with Kissmetrics, listen here. It could be easy lose ourselves in the chronic battle of customer acquisition. Expanding the very best of the funnel to obtain additional visitors arriving at the site…

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What exactly are brand marketers’ top priorities for 2018?

Chart of your day: Customer Experience may be the main focus for brand marketers seeking to strengthen their brand online marketing strategy for 2018 Branding is definitely a hot topic of discussion amongst marketers, as there appear to be a variety of definitions and purposes of brand marketing that marketers can stick to. Years back,…

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6 Methods to Leverage SOCIAL MEDIA MARKETING Beyond Prospecting

If recent trends like “conversational marketing” and “social selling” have anything to instruct us, it’s that social media has matured a good deal as a pure prospecting platform since its early days Not to imply anyone has truly reinvented the wheel here. Generally, brands on social media have always used it as a way for…

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ABM: To Tech or Never to Tech

Deciding on analogue vs digital is really a crucial part of the ABM process Although it’s an integral phrase on the lips of several a Martech professional in Silicon Valley nowadays, account-based marketing (ABM) hasn’t been about technology. In its purest form, ABM is really a strategy at the business enterprise marketing level – it’s…

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How Long MUST I Run My A/B Test?

A/B testing is among the most polarizing marketing tactics ever invented. It looks like everyone comes with an opinion on whether it works or not. So, where do I stand on the problem? Well, should you choose it wrong, I believe this is a giant waste of one’s time. But should you choose it right,…

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This kind of content drives the highest-quality leads

E-commerce keeps growing at a meteoric pace, and there is absolutely no doubt about any of it. According to a recent study by Statista, retail e-commerce sales worldwide reached $2.4 trillion in 2017 and so are likely to reach 4.9 trillion in 2021. Interestingly, this growth pattern isn’t solely a retail B2C phenomenon. In fact,…

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