Archive for April 2018

Setting the right digital marketing objectives

Chart of the Day: Which objectives should be in your digital marketing plans? “Rowing harder doesn’t help if the boat is headed in the wrong direction.” So said, Kenichi Ohmae, who shared the Japanese approach to business planning with its idea of “long-term planning horizons”. It’s useful to be clear on the difference between vision…

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What LMS Marketing can teach you about promoting a new industry

The elearning industry shows how to make niche marketing work The internet is crowded with brands searching for the best way to grab consumers’ attention — unfortunately, the roadmap to success is always in flux for digital marketers. With Google’s constant algorithm tweaks, for example, tactics that drove traffic yesterday won’t always work tomorrow. Given how…

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10 reasons why you need a 360 degree Content Marketing Audit

Increase leads and sales by using our full range of recommended tools and techniques to audit your content marketing effectiveness Many content audits are limited by just reviewing SEO or making an inventory of existing content. These are both important, but to improve your content to make it more valuable to your business AND your audience,…

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Is your Google Analytics Data GDPR ready?

Google Analytics has not only made it easier for data-driven marketers to work in compliance with GDPR, but has also introduced a new feature to improve sales and marketing integration In an era where every marketer is aspiring to be “data-driven”, you, yes you, need to make sure that your marketing decisions are informed by…

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How to make use of Google Analytics Attribution Modelling

Your marketing’s most valuable player: using attribution. Imagine a typical customer journey for a business like TOMS, a shoe retailer that sells online. A user sees a sponsored Facebook post that was liked by a friend about TOMS, and clicks through to Tom’s site, browses for a while, then leaves. Later on, the user sees…

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How exactly to use Facebook Messenger for research

With more businesses using Facebook Messenger for marketing, brands may also be starting to benefit from Messenger for surveys and research too I’m always searching for new means of conducting research with users and customers and something study which caught my eye was how Liberal Democrats are employing Facebook Messenger to perform a survey. Liberal…

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Succeeding in Marketing in Super-Niche Sectors

As your organization partcipates in both traditional and digital marketing practices for different outcomes you will notice cross-overs and similarities in the manner you work There are overarching “rules”, “guidelines” and marketing best practice it is possible to follow however when you explore more niche sectors, you will have to learn new and valuable approaches,…

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3 cognitive triggers to improve customer conversion

Chart of the Day: Which objectives should be in your digital marketing plans? “Rowing harder doesn’t help if the boat is headed in the wrong direction.” So said, Kenichi Ohmae, who shared the Japanese approach to business planning with its idea of “long-term planning horizons”. It’s useful to be clear on the difference between vision…

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