Archive for May 2018

Benchmarks, budgets, and trends to help you streamline your content marketing strategy in 2018 Every year we ask what marketing activity will be in most important for our readers’ businesses or clients. In our trends polls for the last 3-4 years content marketing has always been the top topic with 20% of the vote this…

Why new artificial intelligence matters for business, from global trend to maximizing marketing and operations spend AI has progressed quite away from its early beginnings, and its prevalence in modern business models has increased exponentially. Yet, despite this, our relationship with AI has been a tumultuous one, with ‘automation’ becoming something of a dirty word…

When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO,…

Interviews with eleven agencies of varied sizes on their profitability and growth drivers for 2018 [Part 2 of 2] With smaller budgets, and higher demands to meet in 2018, there’s practically no room for brands to frivol away their resources, nor for agencies to make mistakes. With client expectations on the line, an uncertain economic…

Marketers can use qualitative app analytics to investigate the real reasons for falling conversion rates Are your mobile app’s conversion rates breaking your heart? Let’s turn that frown upside down. If you are marketing a mobile app, you’ve probably had long days or even nights of staring at less-than-stellar conversion rates, trying to understand why…

You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. But if you wait too long, they may have…

Chart of the day: Sales and Content Marketing teams are most aligned on sharing customer questions, but least aligned on personas Shockingly, the research found that content marketers and sales professionals are least aligned on buyer personas, which would seem particularly important for both parties, as something they should be aligned on. The study conducted…

Benchmarks, budgets, and trends to help you streamline your content marketing strategy in 2018 Every year we ask what marketing activity will be in most important for our readers’ businesses or clients. In our trends polls for the last 3-4 years content marketing has always been the top topic with 20% of the vote this…