Archive for July 2018

The marketers’ guide to programmatic marketing media buying

How programmatic marketing will help you target specific demographics Over the final five years, just how advertisers have obtained media and just how publishers have sold it has changed significantly. Influenced by technology, sophisticated platforms, and automated processes, advertisers be capable of target groups in real-time, by way of a selection of segmentation methods and…

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Consumer behaviour and retail trends 2018

“Virtually all members of Generation Z would rather shop in bricks-and-mortar stores” – IBM & National Retail Federation Online sales continue steadily to grow in importance, as shown by our compilation of ecommerce growth trends. But also for many businesses, the times of double-digit, year-on-year growth in online sales are over. We have been now…

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How will you innovate your e-mail marketing strategy?

Chart of your day: E-mail marketing ideas to innovate your strategy When it involves e-mail marketing, there’s always some discussion about its relevance as an electronic marketing channel, in the fast-paced world of instant messaging and social media. However, every time it happens as successful in the debate. Email platforms may be used to deliver…

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RESEARCH STUDY: Ephemeral content on Instagram

Ephemeral content isn’t just a buzzworthy trend but additionally an actionable marketing tool that really helps to achieve your potential audience in an authentic way. In this post, I discuss 7 proven explanations why ephemeral content is essential for the business and how exactly to take action. As a short-lived content, ephemeral content gains many…

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Have you got an online brand protection strategy?

It doesn’t matter if your product is tangible or not. You’ve got to protect your brand or wave goodbye to your good reputation One minute you’re loved by consumers, the next… a social pariah. What happened? Failing to listen to consumer feedback Stolen brand identity Business data lost due to poor security Counterfeit goods undermining…

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What an ideal LinkedIn post appears like

Chart of your day: Long-form LinkedIn Posts Drive Greater Engagement For many social media platforms, brevity means business. Twitter has based its entire business design with this (though slackened somewhat if they raised their character limit from 140 to 280 this season) and Snapchat’s disposable nature demands quick captions on pictures and videos. LinkedIn, however,…

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What’s your biggest skills gap?

Take our short poll to talk about which skill you should improve most within the year This month we’re focusing our content on Digital Marketing skills and careers development. As a marketing advice site, we’re always creating new resources to greatly help marketers plan, manage and optimize their digital strategy and channel specific tactics. We…

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Simple methods to measure success of influencer marketing campaigns

In days gone by year or two, the popularity of influencer marketing has seen a meteoric rise You can get this trend to keep. Actually, in a report by Tomoson, influencer marketing was rated because the fastest-growing online customer-acquisition channel, beating organic search, paid search, and email marketing. 59% of marketers intend to increase their…

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How exactly to fix the holes in your Google Analytics conversion tracking

How programmatic marketing will help you target specific demographics Over the final five years, just how advertisers have obtained media and just how publishers have sold it has changed significantly. Influenced by technology, sophisticated platforms, and automated processes, advertisers be capable of target groups in real-time, by way of a selection of segmentation methods and…

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