Email marketing remains to be a powerful tool for businesses in acquiring customers.
As a dropshipper, adding email marketing in your marketing strategies can improve conversions and increase profits from both new and repeat customers. It is easy to set up and can be automated to send in response to customers’ actions.
If you are in the early stages of your dropshipping business, investing in an email marketing platform may not be smart for you. Either you have low traffic, your average daily customer is below 5, or you only have less than 100 subscribers in your email list. In these instances, you’ll only be wasting money if you pay for a premium plan for an email marketing service. Instead, look for free email marketing platforms suited to your Shopify dropshipping store to use.
MailChimp is one of the popular options by online businesses for years but, the email marketing app is no longer supported in Shopify. However, there are many MailChimp alternatives available in the Shopify App Store that you can use for free. As you are still growing your business, you can take advantage of their free plans to boost conversions and generate more revenue without busting your limited marketing budget.
Email marketing platforms are a bit different from each other but most provide the same basic features. For a new dropshipping business who want t explore the benefits of email marketing, these are the basic features to look for:
- Ready-made email templates that you can tweak according to your needs.
- Audience-segmentation capabilities so you can send targeted emails to specific customer profiles.
- Automation feature to amplify your email marketing efforts without monitoring constantly.
- Embeddable or integrable opt-in forms for your dropshipping store.
- Comprehensive analytics for analyzing the performance of an email marketing campaign.
Each email marketing solution offers these features in its way and you can use it as a basis on what service to pick for your business. To help you decide which free email marketing service to use, here are 5 of the best solutions for dropshipping stores based on features and unique strengths.
Unlike MailChimp, Klaviyo is specifically designed for eCommerce. With its powerful segmentation feature, you can draw up data from across your dropshipping store and automatically collect your list. Through its segmentation options, you’ll be able to promote to people who viewed a specific product or inquired about it in your customer service. Another notable feature is the multiple abandoned cart follow-ups that increase the potential of converting visitors to customers. If you want to target customers through ads, Klaviyo allows easy integration of Shopify customers to Facebook Custom Audiences.
Pricing: Free plan allows a maximum of 250 subscribers and 500 email sends.
Paid plan starts at $20/month for 300 subscribers and unlimited email sends.
Best for: Dropshippers who want an intensified, all-encompassing email marketing.
Considered to be one of the best-value email marketing solution available, MailerLite offer features such as landing pages, dynamic content, surveys, and more on top of marketing automation. Direct integration with Shopify will let you sync customer information and products as well as prompt automation. One great feature is the automatic segmentation based on customers’ history like first-time customers, high spend customers, or repeat customers. MailerLite also allows adding of dropshipping products to your emails and popup forms to your dropshipping store.
Pricing: Free plan allows a maximum of 1,000 subscribers and 12,000 email sends monthly. Paid plan starts at $10 for 1,000 subscribers with unlimited email sends.
Best for: Beginners with a limited budget.
Omnisend is very easy to use and was designed specifically for eCommerce. It is the most popular email marketing app on Shopify that businesses use. It offers a campaign booster feature that automatically segments recipients who did not open the first newsletter and re-send the email to them. This is very useful for a limited-time offer because the recipients are given another chance to catch promotions in case they overlooked the first email.
Pricing: Free plan allows 2,000 emails per day or 15,000 emails per month. A 14-day free trial is available for paid plans. Paid plan starts at $16 per month for a maximum of 5,000 subscribers and 15,000 email sends with add on features to the free features that you can use.
Best for: Dropshippers who don’t want to spend more time creating automated email marketing campaigns.
An email marketing service that gives more value for your money, SendinBlue added SMS to its list of impressive features. It offers automation, Facebook ads, landing pages, lead scoring and live chats. This app has incredible built-in eCommerce features. You can show email content based on specific conditions like a special offer exclusive to a new customer. With its transactional messaging features, you can send payment confirmations and shipping notifications via email and SMS.
Pricing: Free plan allows a maximum of 300 emails a day or 9,000 emails a month. For the lowest-paid plan of $25 a month, you can send a maximum of 40,000 emails.
Best for: Dropshippers who want a decent email marketing solution for a budget.
SmartrMail was built with eCommerce in mind. You can simply set up automation like welcome series emails and abandoned cart reminder flows. The email list segmentation can be done based on relevant factors such as browsing behavior and purchase activity. Creating an email newsletter is quick and easy because of the product autofill function in the manual email composer.
Pricing: Free plan allows up to 1,000 subscribers and up to 5,000 email sends per month. The Basic Plan is $29 per month and allows sending of emails to 12x of your email list size per month. An Advanced Plan will get you privileges such as All Features, Priority Support, Unlimited Sending, Unlimited Automations, and Smart A/B Testing for $99 a month.
Best for: Dropshippers who want to intensify email marketing efforts to grow their business.
The ideal way to find out which email marketing solution best fit your needs is to try each service yourself. Take advantage of the free plans and free trial offers then compare functionality and results. Pick the solution that would give you the most value for your money. Use free plans to increase conversions and sales but scale to paid plans when necessary to address the needs of your dropshipping store.