Your dropshipping store offers tons of advantages to shoppers than buying directly from AliExpress.
Why would customers choose to buy from you than AliExpress? This is the common question that people who want to dropship are asking themselves. After all, AliExpress suppliers are also directly selling to consumers, not just retailers. If this makes you hesitate about dropshipping products then it’s time to put your mind to rest. People will buy from you because you’re better.
Low product prices are not the only reason that shoppers will purchase products from an online store. They are considering other factors too. By knowing what they are, you’ll be able to position your dropshipping store strategically so buyers can see the benefits of buying from you instead of AliExpress.
Why would customers buy from you rather than AliExpress?
As I have said earlier, there are things that you can do better than the online trading giant. You can never compete when it comes to the cheapest price but don’t worry, the price is not the most important reason at all. Are you ready to find out what they are? Let’s go!
The 5 Advantages You Have Over AliExpress
#1 It’s easier to find products at your store.
AliExpress hosts an enormous amount of sellers with more than 100 million items. One can find virtually anything on the platform regardless of the category and features. Yet, this is one characteristic of AliExpress that shoppers want to avoid. They don’t have the time and patience to browse through a wide selection of products and online sellers. They can easily get overwhelmed by the product selections being offered by AliExpress.
Meanwhile, a dropshipping store that focuses on a specific niche or category can offer specialized products that save them lots of time. You offer shoppers a quick and convenient way of buying items and this is why they would prefer you over AliExpress.
#2 Placing an order is more convenient.
If you have a simplified checkout process that allows customers to checkout as a guest then that’s one advantage you have over AliExpress. With the latter, visitors are required to register before they can buy anything. As shoppers are not quite comfortable in providing more data than they are willing to give, they will likely seek out stores that do not require more time and effort in verification.
Customers can accidentally stumble on your dropshipping website by clicking your ads or by entering your keywords in the search engine. If they immediately get interested in your dropshipping products, the simplicity of your shopping process can facilitate impulse buying.
#3 You provide a better customer experience.
By providing efficient customer support that can quickly answer customer concerns, they would opt to shop from you. Compared to AliExpress’ technical support that takes a significant amount of time to reply, you can easily address customer needs. When they’re satisfied with the customer service they got from you, they are more likely to buy from you again.
If you offer additional value like helpful articles or a loyalty program, this can draw customers to your store. You can learn other ways of adding value to your dropshipping business in this article.
#4 You have an easy-to-navigate and memorable website.
All AliExpress stores have a similar layout which makes it hard for customers to remember them. The store layout can be uncomfortable for some shoppers and can cause inconvenience. A professionally-designed dropshipping website, on the other hand, has a customized layout that is easy to understand by customers.
By branding your website as a whole, it becomes appealing, welcoming, and more trustworthy to their eyes. If you’re good at branding, the customer will not know you are selling dropshipping products from AliExpress. Use this post as a guide in creating a professional-looking website.
If you can establish trust with shoppers, they may feel comfortable purchasing from you. Trust is a big factor in online shopping. The more trustworthy you are, the more people will buy from you. People who have heard about AliExpress selling low-quality products will avoid shopping on this platform.
#5 You are better at marketing your products.
If you establish a great marketing plan and build from it you can reach potential customers first than AliExpress. When you have a well-established target audience and marketing plan, you can reach more people with your ads and convince them to click through to your site. Some may instantly have the impulse to buy your product if it’s unique or you offer a good deal. Most people don’t check other stores every time they shop online, they impulse buy.
There are several advantages to buying from a small dropshipping store than AliExpress. If you focus more effort on the things you can better offer the customers than AliExpress or your fellow dropshippers can, you can become successful. It doesn’t matter if you set higher prices to your dropshipping products than your competitors because if the customers found more value in shopping from you, they will not go elsewhere to shop. AliExpress is a popular retail trading platform but not everyone has heard of it or knows much about it. You have certain advantages over AliExpress, so use them effectively and efficiently to make dropshipping a successful venture for you.