5 Rookie Facebook Ad Mistakes in order to avoid

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
5 min read

How IS IT POSSIBLE TO Harness Facebook’s Tremendous Advertising Power?

With over two billion monthly users, Facebook can provide you usage of thousands as well as an incredible number of members who could be thinking about your services or products. The tricky part is determining how to utilize the platform and its own unique targeting features to obtain the very best results for the budget. Although some areas of Facebook advertising are fairly straightforward, others need a bit of learning from your errors before you get them perfectly. Fortunately, we’re likely to enable you to in on our very own insights to assist you avoid some typically common rookie mistakes. Even though you’re a veteran Facebook advertiser, you might be guilty of earning a few of the errors with this list. But don’t feel bad! It could all be fixed.

Rookie Mistake #1 – You Haven’t Clearly Defined Any Goals

This might seem elementary, but many rookie Facebook advertisers jump into new campaigns before they really know very well what they would like to achieve. Before designing ads or creating campaigns, you need to first identify what your primary goal is. Are you currently attempting to boost conversions for a specific products? Or can you simply desire to build brand awareness or have more fans for the business page?

Identifying your vision of success and building ads and campaigns around it is important. Not merely will this assist you to design more relevant ads and copy, but it’ll also be simpler to identify which campaign objective to select (e.g. Brand Awareness, Engagement, Product Catalog Sales, etc). Remember, as soon as you select an object and create the campaign, you cannot change it out.

Rookie Mistake #2 – You’re Utilizing the Same Ads for Everyone

One of the largest rookie mistakes you may make would be to target all Facebook users with exactly the same ads irrespective of their stage in your marketing funnel. Put simply, the ads you show to individuals who have already added your products with their cart ought to be exponentially not the same as the ads you show to new consumers who’ve never heard about your brand before.

For example, anyone who has shopped around your website is already alert to the advantages of your products—they’re just searching for some extra incentive to push them on the edge. So, your retargeting ads because of this audience will include some type of promotional offer (like a special promotion code).

On another hand, anyone who has no idea what your product is could be more interested in studying what benefits it could provide and just why they must be thinking about it at all. The ads they see ought to be a lot more educational than promotional. In the event that you sell to cold leads right from the start, it’ll turn them off. Instead, promote a free of charge content offer or perhaps a compelling video about your brand and everything you do.

Rookie Mistake #3 – You’re Attempting to Reach WAY TOO MANY People

A large amount of new Facebook advertisers make the error of thinking they ought to show their ads to as many folks as you possibly can. Instead, you need to concentrate on showing your ads to as much relevant people as you possibly can. The more you narrow down your audience, the much more likely it really is that individuals seeing your ads will in actuality don’t mind spending time in your services and products.

One of the stunning reasons for having Facebook advertising is its sophisticated targeting features. You may use a number of demographics, behaviors, and interests to get your specific audience. For instance, say you possess a bridal shop in LA. Rather than owning a generic ad for several female residents in LA, you can target women who became engaged in the last 90 days and live inside a 10-mile radius of one’s store. In the event that you sell high-end products, you can even target users that are above a particular income level. While this might make your audience considerably smaller, individuals you’re paying to attain will be more likely to convert. 

Rookie Mistake #4 – Your Ad Copy is Confusing or Irrelevant

When it involves Facebook ad copy, you shouldn’t write a novel. It’s vital that you convey only probably the most pertinent information in a compelling and concise manner. The ad may be the pickup line that draws consumers in—it is possible to explain the offer comprehensive on the website landing page to that they click on through. Using an excessive amount of copy could be overwhelming to viewers and could trigger their TL;DR switch.

You also needs to make use of the headline space and utilize it to express the most important little bit of information. For instance, if you’re owning a holiday sale, write something similar to, “50% Off Boots Now Through Christmas.” 

Rookie Mistake #5 – You’re Using AN EXCESSIVE AMOUNT OF Text in Your Ad Image

While Facebook did away making use of their 20 percent text rule, using an excessive amount of text in images still affects the deliverability of one’s ads. Rather than disapproving ads straight away, Facebook has implemented a new rating system:

While design your ads, you can examine ad text ratings with Facebook’s text overlay tool. Generally, you should shoot for the “Ok” rating since it implies that your ads will run without issue. Ads rated as “high,” might not run at all. If your ad receives a medium or high rating, you should hit the drawing board and do some redesign work. In some instances, Facebook will grant some exceptions in line with the kind of product you’re advertising. For instance, if you’re promoting a book and the cover contains text, they could waive the rule.

 Final Takeaways

Whether you’re making one or many of these mistakes, don’t bury your mind in the sand. Avoiding these issues is not too difficult once you obtain the hang of it. Plus, you’ll begin to see some improvements almost immediately. So reunite on the market, take charge of one’s campaigns, and begin boosting business! 

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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