6 Search Operator Commands To Steal Your Competition’s Ideas in Seconds

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
13 min read

What if there is a way for you yourself to find your competitions most niche ideas without needing to conduct an in-depth audit of these site?

Wouldn’t that be great?

Just consider what it might do on your own digital presence.

If guess what happens you’re against quickly, you’ve got a clear way to create more nuanced content.

So you’ll be doing all your SEO a favor.

And which means more organic traffic and conversions.

Sounds good, right?

Hold to your hats then.

Because I’ve a secret weapon that may enable you to steal your competitors’ ideas in seconds.

It’s 100% absolve to use too, this means anyone in virtually any industry may use it.

In fact, you almost certainly already know the fundamentals.

There’s a good good chance that you utilize the platform each day.

That’s because my secret weapon is Google’s search operators.

And here’s why you need to begin using them immediately:

What are search operators?

Google search operators are commands and characters that you could input into your search bar that expand or curb your search.

They may be used for virtually any purpose, including competitor research.

This really will come in handy if you have a good amount of info on Google, nevertheless, you don’t desire to see what particular folks have to state on a subject.

If your competition aren’t turning up immediately in your serp’s, a normal search won’t be very useful for research.

And scrolling through every serp’s would take much too long.

When there is nothing showing up browsing, and you also don’t have time and energy to wade through all the details that’s available, search operators certainly are a lifesaver.

How can you use search operators to get your competitions ideas?

Search operators can be your friend for SEO, content marketing research, and several other reasons.

Unlike most of the specialized tools that are offered, these are prepared to be utilized immediately by anyone.

So to provide you with examples of ways to conduct research, I wish to work with a consistent hypothetical throughout this post.

Let’s imagine you’re a little web site design firm that helps marketers and really wants to undertake DIY, low-cost or free online solutions like Canva.com.

How can you start researching their content, marketing strategies, and audience?

Checking out their entire site will be a chore. So would simply Googling “Canva competitors.”

This may be helpful, but it’s likely to send you on a wild goose chase as you click on through other websites.

There are simply too many serp’s. 185,000 to be precise.

You will be scrolling all night to get the links that truly cause you to relevant and helpful tips.

But imagine if you can simply pull up their best-performing pages at once?

That’s where search operators help, and just why I would like to show you how exactly to utilize them.

Just understand that this advice would be to assist you to discover and innovate, not only copy.

Let’s begin.

When in doubt, use command chains

Actually, one word of advice before I begin.

The catch with Google search operators is they can be tricky in application.

And they’re not necessarily best lacking any additional operator or two to greatly help them.

So with several examples, you might still have trouble narrowing down your competitor research if you’re with them alone.

Command chains enable you to use several search operator to sharpen your outcomes.

These command chains can help you find an elusive page, or they might also become shortcuts for the start of your search process.

Whichever way you choose to utilize them, chaining search operators can help you obtain the results you’re searching for very quickly.

As I proceed through my advice below, I’ll demonstrate powerful methods for you to chain these commands and steal you competitions ideas.

Let’s focus on a filter you may use virtually universally.

Command #1: site:

Site: is really a basic command you may use to locate a page on your own competition’s site without needing to wade through the rest they’ve posted.

It restricts your serp’s so they stay within the confines of a specific site, this means your outcomes are hyper-focused.

It’s an excellent operator to utilize for when you wish a quick set of actionable results rather than a laundry set of unusable sideshows.

So let’s say you’re researching Canva and desire to see only pages on the website.

You can head to their site and click around, which can have a while.

Or, it is possible to input site: canva.com into Google and allow it work its magic.

Here’s what you’d get:

Notice most of these are specifically from Canva.com.

And you’ll also observe that even an absurd quantity of searches in, it’s still all from Canva.com:

Which means no wading through ads, extra material you’re not ready for, or walkthroughs on how best to use some obscure feature.

Just a concise set of pages from the single site.

By quickly looking at this set of pages, it is possible to create a shortlist of ideas which you can use on your own designs.

But there’s a flaw with the example I simply showed you.

In the example above you have design templates, infographics, a wireframe tool, and much more as your scroll.

You have even pages in various languages, along with 1.2 million results.

That’s still not so helpful over time, this means you’ll have to start increasing your search.

Let’s say you specifically desire to stick out in infographic creation. How can you research this?

Just add the phrase “infographic creation” to the search bar once you input the website: operator.

This is really a much narrower pool of results of them costing only 702.

Now, it is possible to browse through and discover relevant pages to your unique search topic.

By simply clicking a post, you obtain a primary look at several extra tidbits aswell.

Let’s consider the top infographic post for instance.

You immediately learn a couple of things and also have ideas for ways to get in touch with a competing market.

You also observe how popular this article is in cases like this, and may get a lot more ideas by scrolling through the piece.

Now, just rinse and repeat with another top-performing pages, and you’ve created a summary of targets to aim your time and efforts at.

Simply putting the keyphrases “infographics” and “Canva” can cause you to exactly the same results, nonetheless it may also leave you wading through a great deal of competitor content showing others how they are able to use Canva.

That kind of search doesn’t provide insight into Canva’s digital online marketing strategy, so like the site: operator narrows your search significantly and can help you progress results.

Command #2: intitle: or allintitle:

The second operator command you wish to look at is in fact two commands that roughly a similar thing.

The intitle: and allintitle: operator commands seek out pages which have only your selected keyphrases in the title of the page.

They’re ideal for finding exact-match quotes or phrases that someone knowledgeable in your industry (just like a competitor) might use as a headline for a post or website landing page.

Here’s a good example of ways to utilize the intitle: operator to obtain a narrower picture for the serp’s.

Let’s say you execute a basic seek out “infographic template.”

Congratulations, at this point you have over 24,100,000 leads to dig through.

That should take roughly the others you will ever have, right?

You don’t have time for that, so let’s narrow the outcomes through the use of our intitle: operator.

That’s better. At this point you only have 925,000 results, this means you’ve already narrowed your search by 96%.

So you’re already seeing improvement.

The thing is, this still isn’t very specific.

And while you won’t necessarily notice, this search operator is modifying the term “infographic.”

If you include intitle:template, you’ll get yourself a different and far narrower result.

Now you’re right down to 244,000 results. That’s an almost 99% narrower field of results.

Impressive, right?

And you’ll also notice this is actually the same result as inputting our second operator allintitle: infographic template and only the more obtrusive intitle: infographics intitle:template.

That’s just hard to create anyways.

So you’ve significantly narrowed down your outcomes to pages that only have your key phrase in the title.

You’ve weeded out 99% of the websites you don’t desire to see, and will now flick through a specifically curated set of highly relevant results.

That makes this is a good tool for finding other high-performing bits of content with your unique keywords.

It also offers you a benchmark for everything you need to beat.

But there’s a means you may make the outcomes even narrower.

How can you do that?

You add back the website: operator.

Let’s make contact with considering our friends from Canva by inputting our first modifier.

You just knocked your outcomes right down to only four results.

There are way too many decimal points in the percentage to talk about for that, but suffice it to state you’ve really narrowed things down.

But at this point you have specific results about infographic templates which are native to Canva’s website.

Now whether these exact examples are helpful, the principle applies when you’re doing all your own research.

If you’re still getting too wide a pool of results with the intitle: or allintitle: operator command, drop the search down having an additional modifier.

It’s a lot more ideal for competitor research when compared to a traditional Google search.

Cool, right?

Command #3: intext: or allintext:

The intext: or allintext: operators permit you to visit a word or phrase, but only in your body text of the page rather than in the title.

The allintext: operator, similar to the allintitle: operator, can help pinpoint pages which have phrases or larger sets of text without needing to type intext: a million times.

That means you’re obtaining a more specific look at copy and seeing where else they’re putting content that points toward your unique topic.

It’s especially helpful in researching your competition’s on-page SEO footprints and how Google categorizes them.

Once again you see that with out a site modification, you’re given a multitude of high-performing posts it is possible to pull from.

You can easily see that your email address details are now based entirely on specific content which are in the written text body of the page, including hints towards your market of marketers.

Now, in cases like this, most of them may also be in the title, but I’ll demonstrate ways to still utilize this as an instrument for narrowing down our search to get specific ideas.

Let’s go on and add the website: operator command back to the seek out Canva.

You once more employ a narrow pool of serp’s, just 533 down from your own starting place of 3.5 million.

You likewise have a promising looking article that I’ve highlighted that provides tips and inspiration for the Canva user.

When you go through the page, you don’t need to go far to discover that post is definitely for marketers.

It’s also well-liked, which means you know you will get the right ideas out of this post.

Now all you need to accomplish is scroll through, browse the post, and take your competitor’s best ideas and make sure they are better.

But observe that you didn’t see this site on our previous search.

If you hadn’t narrowed your search to check out the text, you may do not have flagged this popular post that’s targeted at the marketing crowd.

It’s always possible you’ll think it is, but with the proper search operator input it had been among the top choices.

Which means you saved considerable time that could have otherwise been spent in frustration.

Command #4: Exact search with quotation marks: “word”

Our next command is another method you may use to get exact matches to a word or phrase, that is especially ideal for competitor key word research.

By using quotation marks around your keywords, you will find results which are a precise match instead of the broader spectrum you’ll see with a standard search.

It may be used as a far more generalized approach to finding sites which are targeting your exact word or phrase.

Or, it could lead you right to specific content on a niche site of one’s choosing, such as a specific competitor.

Let’s observe how it works on a seek out “infographics for marketers.”

These email address details are perfect as you can now visit a smaller set of exact word matches in both title and body of one’s serp’s.

This is particularly useful when comparing it against a non-exact match search of the same phrase.

The initial thing I noticed is that I was getting good results for “marketing” vs. “marketers.”

While in ways that is semantics, I visit a very huge difference in a generalized page for marketing rather than specific page for marketers.

My serp’s already are muddy, and I haven’t managed to get at night fourth-ranked post.

So I am hoping you can view precisely how useful a precise match for the search terms could be even for a far more generalized search.

But let’s not stop there. You need to know if your competition at Canva are targeting this keyword, so let’s add our site: operator in to the search bar aswell.

It seems that Canva may not be directly targeting this keyword, this means a couple of things.

It’s more than likely that there’s nothing more it is possible to study from Canva with this keyword, that is a letdown.

Or, now you can see a chance to present yourself as a remedy towards Canva for the audience of marketer predicated on this keyword.

Do you imagine you would reach that conclusion lacking any exact match keyword? Most likely not.

You could have unintentionally ranked for a keyword such as this, but now you’ve got a clear decision on which otherwise is a shot at night.

So utilize this operator as a generalized approach to finding how others have implemented a keyword or keyword within their SEO footprint.

Then go and attack the keywords you discover with top-notch content.

Command #5: Exclude Words: (-) or Add words: (+)

Sometimes when you’re researching your rivals, you’ll have to include or exclude certain search times to get the results you will need.

In those cases, you may use the (-) or (+) symbol to include or remove specific words in your search that you absolutely desire to see.

As you can probably guess, the minus symbol is exclusion.

Say you would like to find information regarding Infographics but don’t desire to see way too many types of infographics.

So you modify with -examples, and here’s everything you could easily get:

You’re now given another potential way to obtain infographic template sites, like Venngage and Choose MyPlate, that you can draw ideas from.

You also don’t need to search through a thorough set of example infographics that may dilute your seek out more specific advice.

On another hand, the plus sign may be the symbol of inclusion.

Notice the difference it creates by using it for infographics linked to content marketing:

This is our basic search minus the operator mounted on it.

1.1 million serp’s isn’t too bad, but let’s see what goes on whenever we add our inclusion modifier.

Now we’re cooking. Only 146 results, this means we’ve once more succeeded in narrowing our results right into a very curated selection predicated on our unique key phrase.

If you are feeling like you’re still getting way too many results, or in order to add in a straight stricter modifier, you can include you exclusive term back such as this:

You’re now right down to just six highly specific results, exactly like we achieved with this other search operators.

By looking at this type of content, it is possible to dive deep into your competitor’s ideas and innovate as appropriate.

Command #6: Related:

The last search operator I wish to look at can help you cast a wider net and discover more resources to draw ideas from.

In other words, if you wish to start the playing field, utilize the related: operator.

Related: offers you sites which are similar to a particular target domain.

Instead of going for a hyper-focused approach, you can view who else exists in your space attempting to do everything you are.

You could find advisable that can help you stick out from the crowd.

So let’s go back to Canva and see if Google might help us find sites which have an identical model.

Only nine results, which really is a huge success.

You will have a fresh set of extra sites you could repeat all this research with.

Use the insights you steal from your own competition to launch your personal custom content and overpower your rivals.

Then rinse, wash, and repeat, as you know they’ll be continue with you.


If you’re stuck in the theory generation phase of fabricating digital content, you will need to obtain out and see what your rivals does.

But as we’ve seen, sticking with traditional search methods can provide you watered down serp’s that don’t offer you an actionable path forward.

Instead of stumbling through these results, narrow your quest through the use of Google search operator commands.

These commands enables you to filter by site, title, text, as well as find other sites which are linked to your competitor’s.

You can customize your operators just as much or less than necessary to provide you with the best results.

They may take your serp’s from the list millions to an individual, highly specific page of results.

Stop frustrating yourself with endless scrolling during your serp’s.

Start using search operators to save lots of time and begin stealing your competition’s best ideas.

Have you used operator commands to determine what your competitor is around?

About the writer: Neil Patel may be the cofounder of Neil Patel Digital.

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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