Depending on your skills, you can set up your dropshipping business all by yourself. Most drop shippers who have low capital do as much as they can in the early stage of their business. However, as the business grows, the day-to-day tasks may become too much to manage alone. When this happens, outsourcing other tasks might be more beneficial for you than spending more hours to keep all the aspects of your store up to date.
Outsourcing tasks is a strategy that most eCommerce entrepreneurs use when growing their businesses. It does not only free up more time for you so you can focus on other things but it also allows hiring of skilled people who are more experienced than you in some aspects such as graphics design, social media, copywriting, and marketing.
Even if you can manage to build your dropshipping store in any of the eCommerce platforms available like Shopify, WoocCommerce, or Weebly, they might not be effective in converting traffic. A website designer has the knowledge and experience to organize and improve the aesthetics of your site. Consumers trust professional-looking sites. If you have a bad website design, you’ll have more bounce rates than profits earned in your dropshipping store. With the great website design, you’ll be able to present your products attractively, provide useful content, and promote a great user experience for consumers that can convince them to convert as customers.
Data Entry of Products
Whether you are a niche store or a general store, you might continue adding dropshipping products that you could sell. There are also instances that you supplier runs out of stock of certain products in which you’ll need to tag those products as out of stock in your store so customers will no longer order them. Or, if the products are best-sellers and you don’t want to lose customers, you try to look for other suppliers that drop ship similar items. These are tasks that will eat up time so if you don’t have much time to spare, much as well outsource it to virtual assistants.
Product Description Writing
Good product descriptions can help sell your products. If you don’t have the copywriting skill to come up with product descriptions that sell, this you can outsource for a limited time. You can do this in bulk to hire a copywriter that can complete the writing project for a specific period. Since this is a seasonal task, you can end your contract with the copywriter once done. This article can shed light on why you need product descriptions that sell.
Social Media Management
Not all drop shippers are good at managing their social media pages and even if they do, they don’t have the time to do social media activities such as creating and publishing content and responding to messages and comments from followers. Social media serves as the storefront of your dropshipping business where you will be competing with other drop shippers to engage consumers with your content and persuade them to visit your store.
You have to continuously create a good impact on social media to build awareness for your brand and market your products. Learn more on the importance of building a social media presence for your dropshipping business in this post.
Processing Customer Orders
Although the dropshipping supplier handles the fulfillment and shipping of orders, you still need to process customer orders to let the supplier know the type and number of products and the shipping address where they will be shipped. You might be able to handle this part on low peak months but it will be difficult to manage alone during the holiday season.
When orders shoot up during the holidays, outsourcing order processing would be better for you. This way, orders will be processed on time and will be shipped out to customers within your promised delivery time. Shipping delays during the holidays is common however, you wouldn’t want to further cause delay by not processing customer orders on time.
As your business grows so does the number of customers requiring assistance. You wouldn’t want to receive complaints and negative reviews for failing to provide customer service. As great customer service is one thing you could offer customers to make them choose you over other dropshipping businesses, you have to make sure that their concerns are promptly attended to in the right manner.
Although you can provide this yourself, you may not have enough time to take care of the other aspects of your business. It might be better for you to outsource this task on a customer service assistant who is experienced in handling product inquiries, order issues, shipping concerns, and products returns or exchanges.
There are many tasks that you can outsource in your dropshipping business. Yet, only you can determine which tasks you need help with, and which you can do yourself. Outsourcing can be on a seasonal basis as there may be tasks that only need to be accomplished in a short time like website design, bulk product entry, and product descriptions. However, as your dropshipping business continues to grow, outsourcing might be helpful for you to run it efficiently and successfully. When you got more time to spare, you’ll be able to plan and strategize on whether to scale your current business or add new stores to increase your profits.