8 explanations why email is king

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
2 min read

Email is really a marketing channel which has evolved through the years, smartly adopting new technology and adapting to demands of the changing times

Emails have been around in place for about four decades now. This is a remarkably cost-effective solution to build long-lasting relationships with customers and drive business growth. Marketers who is able to stick to the principles of correct e-mail marketing will surely have the ability to give more bang for the marketing buck.

Here’re the very best explanations why emails reign the marketing world as a noteworthy medium.

Emails could be personalized for individual subscribers

Emails can simulate one-on-one conversation with your subscribers and impart a personalized experience to them. You can send real-time emails based on the triggers such as website activity, past purchases, cart abandonment, etc. It facilitates “marketing trinity”, that is, sending the right message (offer) at the right time to the right person.

See how ASICS sends a fascinating cart abandonment email to recuperate the abandoned cart and convert the potential customer.

asics

You may use e-mail marketing at each stage of the buyer’s journey

Irrespective of the stage where your potential customer can be put into the buyer’s journey, emails end up being a highly effective mode of communication to cause them to become purchase.

Have a glance at this greetings email by Hope for Justice that’s ideal for the awareness stage of a subscriber.

awareness email

Emails could be tested before hitting the Send button

Email A/B testing can help you create two variations of a contact campaign and measure the metrics like open rate, click-through rate, bounce rate and unsubscribes. You can attempt the e-mail copy, segmentation or personalization with the A/B testing tools and send your best option.

You can test the next elements (to mention several) for the email campaign:

  1. Subject line
  2. Placement of the decision to Action
  3. The layout of the template
  4. Images
  5. Offer

Interactivity and Animation has given emails a whole makeover

There is a drastic advancement in the wonderful world of email design since its inception being an electronic messaging service in the 1970s. Animations like GIFs and cinemagraphs, gamification, slider, menu, accordion, collapsible carousel, flip effect, etc. are increasingly being used extensively in promotional emails from various industries.

Not yet impressed to call e-mail marketing the king amongst all marketing channels?

This delightful infographic by EmailMonks could have all the known reasons for one to employ emails in your marketing channels.

What's Email Marketing? Great things about E-MAIL MARKETINGSource: What is E-MAIL MARKETING? Benefits of E-MAIL MARKETING

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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