Your dropshipping website design plays an important role in your conversion.
Starting your dropshipping business be a little daunting as there are many things you have to deal with. Building your website is just one of the stages in your dropshipping journey that you have to handle carefully because it plays a vital role in the success of your business. Your website design can either earn you more revenue or drive customers away.
Fortunately, you don’t have to hire a web developer or web designer to create your website these days because Shopify makes it easier for you. Shopify is the leading website platform for eCommerce businesses including dropshipping. With tons of customization options and powerful app store, you can create your dropshipping website without web developing skills and experience.
What is great website design?
Although anyone can create their dropshipping website on Shopify, it does not guarantee conversion rates and robust user experiences. A great website design establishes trust, convinces people to buy the products, and provides a better user experience that makes customers want to buy again.
Aesthetic website design is important in marketing your dropshipping business and retaining customers. Because whatever conversion tactics you implement if your website design looks like crap, no one will convert. Design is marketing. The more attractive and professional-looking your website is, the more trustworthy it looks to shoppers.
To enhance the perceived value of your dropshipping products you have to be mindful in choosing your themes, colors, fonts, layout, and customer interactions. Build your dropshipping website the right way to boost conversions. Use great visual branding, beautiful photos, simple layout, clear navigational elements, and persuasive call-to-action buttons. To help you craft a high-converting dropshipping website, here are 8 Shopify stores you could look into.
Allbirds is a brand that sells shoes made of revolutionary wool fabric for men and women. It uses vibrant product and lifestyle images to feature the products and their eco-friendly materials that make them the ‘World’s Most Comfortable Shoe’.
Sophisticated brand Hardgraft sells clothes and accessories made of sustainable leather and wool materials. The light gray background of its website gives it an elegant and sleek look and sets it apart from other Shopify stores that use white in their product photos.
Henkaa sells convertible dresses and accessories that are organized into different categories for easy browsing of products. It has a styling tutorial page that teaches shoppers how to stylishly use their multifunctional dresses and accessories.
Hair extensions brand Luxy Hair has a minimalist website design. It features a white background and simple CTA buttons. The benefits of hair extensions are highlighted in its blog and before & after photos to impress shoppers and encourage them to buy.
Tattly sells non-toxic temporary tattoos designed by professional artists. The website allows easy navigation so shoppers can quickly find what they’re looking for. The Gift Guide page reduces time browsing for gifts for different ages and occasions.
The Great Divide is a brand that sells original handcrafted products that are meant to last. It uses lifestyle photography in showcasing its collections and focuses on the quality and how to style up their products in its product descriptions.
Twelve Saturdays sell stylish clothing for young men and women. The gray, textured background of its website gives it a unique, refreshing look that attractively showcases its products meant for millennial shoppers.
Yoga Rebel features mostly outdoor lifestyle photography to highlight their products. A stunning website that integrates customer reviews and social media on its homepage, shoppers can feel confident about shopping with Yoga Rebel.
A great dropshipping website design combines aesthetics and functionality. It only takes a second for people to make a first impression of your website which is why you have to aim for a nice design. Yet, for it to convert visitors, you have to equip your dropshipping website with the right functionalities so it can do its job. Let these Shopify stores inspire your dropshipping web design so you can market your dropshipping products successfully and generate more sales for your business.