A starter guide to creating webinars

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
6 min read

Webinars are excellent for generating quality leads, building trust having an audience, reaching more folks, and converting more leads into customers

In an extremely competitive market where consumers get hit with content from all sides, webinars permit you to offer them more value than other, more traditional types of online content (blogs, infographics, etc.).

According to analyze from the Content Marketing Institute, 43% of B2B marketers use webinar platforms and 55% use webinars as an integral content distribution vehicle.

CMI content distribution Ascend2, meanwhile, has discovered that webinars will be the second most reliable kind of gated content resource for lead capture purposes, trumped only by download offers and Demand Gen Report has discovered that alongside research reports and emails, webinars will be the most reliable tactics for lead nurture.

If you’re seeking to get started with this particular powerful content format, continue reading for a thorough guide to creating webinars:

What do you wish to achieve?

Before planning or creating a webinar, think about what exactly you wish to achieve with it. For instance, webinars may be used to:

  • Educate your audience: product demonstrations for existing and potential prospects, or other educational material
  • Generate leads and build your email list: folks are more likely to provide their name and email in trade for a webinar; actually, 79% of B2B buyers said they might give their private information for a webinar in in accordance with Demand Gen Report)
  • Establish authority and credibility in your niche: showing your prospects how helpful your product is could be a lot more effective than asking them to take your word for it
  • Convert more leads into customers and make more sales: few tactics are as effective for creating a relationship with leads than if they spend an excellent hour roughly watching you discuss how your product could make their lives better

Most marketers use webinars particularly to create more leads. That’s because, when i mentioned earlier, folks are likelier to provide away their contact details in trade for a webinar because they provide more value than almost every other types of content. Actually, on24’s Webinar Benchmark’s Report discovered that 29% of marketing webinar attendees convert.

What’s more, most marketers put a large emphasis on the standard of the leads generated – which is wherever webinars shine.

Once guess what happens you would like to achieve, you’ll have the ability to know what kind of webinar you have to create to be able to reach that goal. So, for instance, in the event that you were a small business consultant seeking to generate more quality leads for the business, you may hold a webinar that not merely showcases your knowledge but additionally helps solve among the big pain-points of one’s market.

Beyond that, though, it’s also advisable to set clear, measurable objectives for every webinar. For instance:

  • To get 300 attendees and a 65% attendance rate
  • To generate 100 new email addresses for the list
  • To make 5 news sales

Goal benchmarking is essential, as it enables you to optimize future webinars. Don’t worry in the event that you don’t obtain it right from the initial try; by analyzing your outcomes carefully, you’ll learn you skill to boost results on your own next webinar, and so forth etc – and soon you turn into a master of organizing holding quality webinars.

What when your webinar be about?

As I mentioned earlier, your objective can help you find out what sort of content you need to provide to experience that goal.

Beyond that though, all you need to do is really a little research:

  • Use a keyword tool to analyze what keywords your audience is looking for: For instance, use Google AdWords’ Keyword Planner. This can assist you to understand just what your audience’s questions and pain points are, regardless of what service or product you could be selling. Utilize the most sought out sets of keywords to create multiple ideas for webinars
  • Ask your list: you can execute a survey or ask your list directly of what they’d desire to find out about; give them several options and let their answers come in
  • Look at your personal blog: which of one’s blogs were most successful? Many of them could be ideal for a webinar, where one can cover the niche more in-depth. Additionally, consider the comments you receive: what questions do people have? What struggles are they facing?
  • Look at similar blogs: whether your site is too small, or simply because you wish to accomplish a lot more research, you may use other similar blogs for the research. Exactly like with your personal blog, discover what their hottest posts are (and just why), and go through the comments they receive to see what questions and pain points their readers have

Plan your webinar

Once you’ve determined what your webinar will undoubtedly be about, start planning:

  • Preparing the webinar
  • Promoting the webinar prior to the day
  • Post-webinar, analyzing performance and repurposing the content

In terms of preparing your webinar, you should be as ready as you possibly can; not merely have all of your hand-outs ready (any PDFs, checklists, tests, and so forth), nevertheless, you have to be very confident concerning the subject you’re likely to discuss.

Plus, practice some typically common questions and the way you would answer them; by the end of the webinar, a couple of minutes are left designed for a Q&A.

Next, you should get visitors to join your webinar; meaning, it’s time and energy to start promoting it:

  • Create a landing page where people can register
  • Promote the webinar/landing page on your own blog and website (pop-ups, opt-in forms, and buttons); plus, for those who have a blog, it is possible to write a post about it
  • Email your list to tell them about your webinar
  • Promote on social media

It’s vitally important that you promote your webinars heavily and over a protracted time period. Research from on24 discovered that 21% of attendees register over 15 days beforehand, 37% within the last seven days before a webinar, so when many as 26% register on your day of the webinar.

Once the webinar is completed, don’t forget to measure your outcomes, to enable you to make smarter webinars later on.

Here’s a rundown of among the best webinar tools:


ClickmeetingClickMeeting can be an all-in-one webinar tool that can help you through every stage of the procedure, before, during, and following the webinar.

You may use it to produce a webinar room with your personal branding and:

  • Get visitors to attend with customized invitations, a registration page for the webinar
  • Hold your webinar in audio and video and show your slides along with other documents, work with a whiteboard to illustrate your points, and use screen sharing for demonstrations.
  • Add calls to action throughout your webinar and post a poll or survey anytime to get information and feedback (plus, some very valuable customer insights)
  • Record your webinar and store it
  • Get attendee statistics to comprehend your performance
  • Share to social media

What I really like about ClickMeeting is that it provides the entire suite of tools had a need to create, promote, hold, and measure your webinars’ performance, rendering it an ideal solution for individuals who desire to integrate webinars to their content online marketing strategy – a thing that you won’t find with a great many other major webinar tools.



AnyMeeting is really a webinar and video conferencing tool; with regards to webinars, you may use the tool to:

  • Create custom registration forms to get attendees or your webinar
  • Connect together with your e-mail marketing, marketing automation, and CRM tools through Zapier
  • Facebook and Twitter integrations for promoting your webinar
  • Hold webinars with around 6 presenters
  • Take real-time polls throughout your webinar
  • Hold audience Q&Much like the Q&A tool
  • Use screen sharing, presentations and share all sorts of files and media
  • Have around 1000 attendees on your own webinars



GoToWebinar is really a tool made to help businesses of any decoration, create and hold a webinar:

  • Create customized registration forms to collect registrants and their relevant data
  • Send email invitations, confirmations and reminders, automatically
  • Customize your webinar with your personal branding
  • Add polls and surveys through the webinar to get information and feedback
  • Hold Q&As by the end of one’s webinars
  • Record your webinars and reuse them anywhere you will need to
  • Create pre-recorded webinars and the brand new Simulated Live feature can help the function “feel” live
  • Built-in reporting and analytics for the webinars


Webinars, when i mentioned earlier, can offer an abundance of benefits:

  • Build more trust and credibility together with your target audience as well as your leads
  • Raise knowing of your business
  • Increase your authority in your niche
  • Generate more leads and make more sales
  • Create a fresh revenue stream – in the event that you stay with it, it can turn into a very profitable revenue stream, for example.

Have you created any webinars yet?

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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