Are you experiencing a small business blog? Here’s why you truly require a strategy

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
5 min read

Many marketers and businesses don’t really come up with a detailed technique to outline their blogging objectives

Content marketing is well-known among the most effective types of business promotion; and out of most content marketing tactics, blogging is arguably the best-performing & most cost-effective tactic.

In my latest Quick Win for Smart Insights, I demonstrate how to create a blogging strategy from begin to finish. You’ll learn:

  • Why blogging is this effective type of content marketing
  • How to create quality objectives for the blogging strategy
  • How to execute content and key word research to boost your content
  • How to construct an editorial calendar and develop great headlines and topics for the blog
  • How to produce a promotional technique for your blog to boost your current results
  • As well as how exactly to measure your outcomes from blogging so that you can enhance your blogging strategy and generate greater results, month after month

But you will want to just…start blogging? Why do you want a genuine blogging strategy before you begin? Well, continue reading and you’ll learn.

What is really a blogging strategy?

There are a number of important aspects to a blogging strategy.

The first rung on the ladder, much like any online marketing strategy, is understanding and establishing your blogging objectives. You set clear goals on your own in order that every step you take third , will be specifically made to assist you achieve these goals.

Once you established these goals, the big question is, how can you measure them? How can you understand that you’ve achieved a particular objective? Or, quite simply, you should discover what your KPIs are – key performance indicators.

Blogging also takes a large amount of research, particularly if you’re going to use it to promote your business. You should know who you’re writing for, who forms your target audience, and what they would like to read about – that is, if you would like them to become regular readers of your blog.

Of course, developing a blogging strategy will be a lot more technical than this abbreviated version – it’s too much to enter though, so if you’re interested for more information, ensure that you browse the Blogging Strategy Quick Win.

And if you’re still not convinced that you need a blogging strategy, continue reading:

You have to know what you would like to achieve

In theory, the key reason why businesses use blogging is they want greater results, more traffic, and much more leads.

However, that’s much too general; if you need to truly maximize out of every little bit of content you publish, you should be much clearer in what you need to achieve.

That is basically because once you know just what you intend to achieve – whether it’s increased traffic, better SEO, more leads, and so forth – it is possible to craft your articles as well as your entire strategy around achieving those exact goals.

Want to boost your websites’ domain authority next year? You then should probably write more evergreen content.

Want to improve your traffic by 30% within the next six months? Then post more interactive content, more how-to guides, and much more listicles.

Objectives may also be important they assist you to establish your KPIs – that you can later use to optimize and enhance your blogging technique for greater results.

Because you don’t know very well what works and what doesn’t

It’s an easy task to assume guess what happens your audience really wants to find out about. Or it might seem that because you like a particular type of post, which means your audience will too.

But that’s not always the case and it’s vital that you understand that you’re not writing on your own, but also for your audience.

One of the fundamental aspects of developing a blogging strategy is research: research into your audience and who they’re exactly (ages, genders, location, interests, needs, occupations, and so forth) and research in to the content that’s being shared in your niche.

What forms of articles obtain the most shares?

What kind of content are your competition publishing on the blog?

What will be the keywords your audience want up on se’s?

What content formats does your audience prefer?

These – and many more – have become important questions to answer, and knowing these answers could make an enormous difference to the success of one’s blog also to reaching your objectives and also surpassing them.

Learn and improve

As I discussed earlier, goal-setting and KPIs are crucial components of blogging for business.

And it’s not only about providing you focus – but additionally about improving your own future strategies.

Most bloggers, whether for personal or business, will most likely check their traffic and social media share stats religiously, desperately searching for any spikes. Plus they may learn something or 2 from that – like what sort of certain post got plenty of traffic than average and how they are able to replicate that success.

But once you set objectives and KPIs right away, it is possible to learn a lot more.

Whether you’ve achieved your targets or not, there’s one question you need to answer:


Why did you achieve the target? Why didn’t you?

Usually, everything boils right down to several elements that may make you reach or not achieve your goals:

  • The content format – perhaps your audience just doesn’t like long blogs and prefer videos, short posts, and infographics, for example
  • The content topic – which topics resonated best together with your audience? Which didn’t? Utilize this knowledge to start out focusing more on this content your audience finds most valuable
  • The promotional strategy – your site posts may be amazing, but with out a good promotional strategy set up, it’ll be difficult to operate a vehicle great results. In the event you try more/different channels?

Save money and time and become more organized

Ironically, the key reason why many don’t come up with a blogging strategy is that it’s a supplementary effort. More work.

And sure, it can require hours of research and perhaps some heated discussions with co-workers, but ultimately, developing a strategy could keep you centered on what matters and therefore assisting you save money and time over time.


Blogging for business has turned into a must – almost just as much of essential as social media marketing now. It’s an exceptionally effective marketing tactic, but many businesses don’t really take time to properly strategize it.

This is truly a necessity – especially as you’re competing with so many other similar blogs – as it enables you to build a better blog with more effective content. But, we’ve discussed the advantages of creating a strategy in detail: in order to find out more about how to actually think of a strategy, you can check out my Blogging Strategy Quick Win here to learn the exact steps of putting together your very own business blogging strategy – from setting blogging goals to creating and promoting content, and to measuring and analysing your blog performance for continuous improvement.

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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