Can be your data used to fight the incorrect fight?

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
2 min read

Chart of your day: Facebook Users’ Privacy Concerns

In the wake of global data disasters, like the Cambridge Analytica scandal, where an individual’s online privacy has fallen vulnerable to being misrepresented and misused for falsely priming political agenda – folks have undoubtedly become cautious with their personal stats saved online. However, it’s interesting to note that despite the fact that privacy concerns amongst users are high, Facebook daily visits appear to have already been largely unaffected by this disaster.

Recent research by Marketing Charts demonstrates personal data security may be the top nervous about Facebook. In accordance with a Gallup survey, 55% of Facebook users have become concerned and 25% are somewhat worried about their personal data being sold to and utilized by others and organization, among a great many other concerns, such as for example, internet viruses and unsolicited ads etc.

Moreover, about three-quarters of respondents said these were also worried about invasion of privacy, from using Facebook, which definitely implies that data privacy has definitely are more of a problem in the last month or two.

Earlier on, Marketing Charts had completed another little bit of research which highlighted the very best companies in america, predicated on their public perception. It had been surprising to note that only some of the American Tech companies featured at the top 10 list for brand reputation. What wasn’t as surprising was that Facebook was the worst-performer of the lot, in 51st position.

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

Leave a Comment