How to deal with the long delivery times when dropshipping; case studies

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
4 min read

There are a number of ways that drop shippers deal with the long wait time for products from China to the US. The reality of the situation is that you need to tell the customer there will be a long wait. American customers are not used to waiting this long for an item to arrive, and if they do not know, you are likely to receive additional chargebacks, bad reputation and a lot of angry customers.

So what is the solution? Well, let’s see what other successful drop shippers are doing.

1. Sugar And Cotton
Sugar and Cotton are one of the leading drop shippers around. Period. Their store traffic is in the millions and their Facebook ads receive hundreds of thousands of engagement.

So what are they doing? They are inserting some text under the product description, making out like ‘high demand’ is responsible for the long wait.

Pro’s

This tactic is good and creating a fake demand for the product and make help to drive sales for the product as it is so ‘popular’. 

Con’s 

This is on every product they sell. It is easy to see through this ploy. It is also at the bottom of the text and easy for the customer to overlook. If the customer isn’t likely to see it, then why add it in the first place? Kinda beats the point. 

2. Deal Man.

Deal Man currently has 5.1m likes on Facebook! I know. I know. That’s a crappy measurement of success, but really… even if you paid for 5 million likes, it would cost tens of thousands of dollars, so they must be doing something right?

So how to Deal Man deal with shipping times? They hide it under the shipping tab, and mention is in the middle of a large block of texts.

Pros

They are honest that it can take up to 30 days (or longer). I see so many drop shippers promising 10-15 days, anyone who orders from China knows this is unrealistic and bound to lead to disappointment.

Cons

This super hidden. I presume it is only there so Deal Man can say ‘told you so’ when the customers complain. Which is probably why Deal Man has such a bad reputation. 

It is also unclear the cause of the long wait “Many of our items are sourced in bulk from global suppliers, so our products usually take between…” WHAT???

 

 

3. Faraday Science Shop
Word of warning, if you visit their site, prepare to be re-targeting for MONTHS after visiting. I like their website as they seem to have a very loyal fan base, which is unusual for a dropshipping store. Perhaps something to do with their aggressive re-targeting?

Anyway! Let’s have a browse at how they handled the long shipping times.

This added a FAQ’s and Shipping tab in the footer and included the information on a separate page altogether.

Pros

They are very honest with the customer about their drop shipping model. This is refreshing to see! They were also honest about the shipping times. 

Cons

From the product page, the customer does not have this information. It is a little hard to find, but only a little. 

 

Summary

Faraday has shown us that it is ok, to be honest about your drop shipping business model, customers will still purchase from you and you will still make sales. Ok, no need to be completely honest with them and state your source/supplier etc.

Sugar and Cotton also showed us that you can even include the shipping times, in red letters, on the product page, and still be massively successful. So hiding the shipping times is not necessary, if you can justify the shipping times in an appealing way.

Deal Man seemed to handle shipping times in the worse way, by both burying the information and lying to the customer about the reason.

So in my humble opinion, it would be best to be upfront and honest with the customer. Dropshipping does not need to be all about deceiving people, you can be honest and still make money. Deal Man did not to take this information, and it has been at their peril:

You need to play around with to placement and wording of this information and find out what works best for you.

 

NEXT STEPS

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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