Is your conversion rate dropping while running a profitable ad set on Facebook? Chances are you are getting fake clicks from fake traffic. This issue has been going on for years with so many Facebook Ads users complaining about getting traffic from their ads that will not convert to customers. They were able to convert 70 to 80 percent of their traffic in the past using ad sets that continuously drive traffic to their websites. Then all of a sudden, conversion rate plummeted yet their ad spend increased because the ads are still getting more clicks from worthless traffic.
Fake clicks are business killers. These can make your ad spend so high that you will no longer be able to afford it. You will not get an ROI from your ads and the advertising costs are high. If these go on unchecked, it will run you out of business. However, you need to advertise for people to find your dropshipping products from the throng of drop shippers competing for their attention. This is the dilemma that drop shippers face nowadays.
In a highly-competitive world of dropshipping, you cannot do without advertising. As you are always competing with other drop shippers who sell the same products as yours, you need to find ways to get yourself a chunk of the market out there. And advertising can help you achieve that.
Who are committing fake clicks on your Facebook Ads?
Fake clicks are done by entities who have no genuine interest in your dropshipping products but only do this to achieve their own goals. These entities can be real people or programmable bots whose purpose is to increase your advertising costs by repeatedly clicking on your ads. As you are paying Facebook for the clicks made on your ads, you will end up paying more than generating sales. This fake traffic aims to sabotage profitable businesses by diminishing their impact on the market and make them spend more than what they earn.
There are three methods of committing fake clicks, this can be through bots, click farms, or competitor effort.
Bots: These are automated programs or scripts that are programmed on computers or virtual boxes to target ads and perform spam click on them.
Click farms: This is a group of people employed by fraudulent companies to spam click ads for about 8 to 12 hours a day. They are usually hired by business competitors and other businesses that will gain much from sabotaging your business.
Competitors: These are business competitors who have the time and resources to track down your ads and spam click them to increase your ad spend and reduce your profits.
So how do you stop getting fake clicks on your Facebook Ads?
Facebook is constantly dealing with fake accounts to stop fake clicks however, complete protection is something they cannot guarantee. To protect your business from these malicious attacks, here are four things you can do.
Deactivate The Audience Network
Facebook’s The Audience Network exposes your ad campaigns to extremely popular pages and communities with enormous users and followers. By doing so, it does not only attract people that might be interested in your products, but it also gets the attention of competitors, click farms, and bot companies too. Deactivating The Audience Network might be better for you than dealing with the consequences that fake clicks can give you.
Choose Your Target Audience Carefully
Set up your ads to be shown only to your target demographics. Be specific on who should see them and who shouldn’t. This way, you are reducing the risk of exposure to fake clicks.
Update Your Ads Regularly
One of the best methods of fending off bots is to rename your ad and updating it regularly. By doing so, you can keep your ads fresh and not give time to bot programmers to re-program their bots to perform fake clicks on your ads. Every time you notice an obvious drop in your conversion rate, take down your ads, make some changes to re-market them then post.
Avoid Mobile Ads
Statistics showed that click fraud is continuously increasing at the rate of 50 percent per annum, with smartphone shooting up to 102% in just three months in 2017. As mobile ads can be easily ignored and skipped by mobile users, there is a high probability that most of the traffic you’ll get are fraudulent. Although desktop ads will cost you more than mobile ads, they are best in conversions and reduction of fake clicks to your ads. Which means you’ll get best returns with desktop ads than mobile ads in the long run.
Fighting click fraud is hard because you cannot identify the people behind it and bring the law down on them. What you can do for now is to protect your dropshipping business from their fraudulent acts. This includes educating yourself on how Facebook Ads work and implementing measures to prevent fake clicks on your ads. You’ll need to invest time and resources to do these but if done properly, you can avert huge loss and grow your business to become what you want it to be.
Want to learn more about dropshipping?