Are you having problems generating sales from your website traffic?
Most startups don’t find success in an eCommerce dropshipping business the first time they try. Just like any other businesses, there will be a trial and error phase that you have to experience to be successful. You may have watched many YouTube dropshipping tutorials and read tons of articles out there before starting your business, yet, these do not guarantee that you’ll earn revenue immediately.
Advertising on Google, Facebook, and other social media platforms can drive traffic to your dropshipping products. But, if they leave without converting, chances are, your sales conversion process is weak or your website is not designed to convince visitors to buy your products.
Not getting sales from website traffic is a fairly common issue that startups face in running eCommerce dropshipping stores. The good news is, this is something you can resolve. I created this article to share with you effective ways to get sales from website traffic in your dropshipping business.
Optimized Landing Page
Where do your visitors land when they click your ad or social media post? If you want them to convert into customers you should provide the value that your marketing campaign has promised to them. Let’s say for example if your Facebook ad for Winter apparel has a “Shop Now” call-to-action button, then your landing page should be the page where the user could find the Winter apparel collection. It is not the homepage or any other pages on your website that does not contain the products that you advertised about.
If you land your traffic to your homepage, they will likely get out of there without browsing your pages because you did not meet their expectations. Without an optimized landing page, you’ll just waste money, time, and effort marketing your goods. So, make sure that your landing page fits your marketing campaigns and geared towards sales conversion to generate profit from your dropshipping business.
Easy to Navigate eCommerce Website
Just like in a brick and mortar store, shoppers would like to browse around your online store to learn what you’re offering. If your website is built to provide an amazing user experience to your visitors with its clear designs and ease in navigation, there’s a high probability that they will convert into customers.
A user-friendly eCommerce website can help establish your reputation as a business that is legitimate and professional. If users will look for your Shipping Policy or Terms and Condition page, they can easily find it. When they want to know more about the sizes of the product, they just click Contact in the top or bottom of the page they’re on.
When potential customers can quickly locate what they’re looking for, they’re much more inclined to explore your website further. This increases your chance to sell or upsell with promotional offers that can pop up as they hover their mouse on particular products or attempt to exit a page.
Optimized Product Pages
Are your product images appealing enough? Do you have product titles and product descriptions that clearly explain what the products are all about? With a dropshipping business, you’re more likely to get low-resolution images and incomplete/inappropriate descriptions from the suppliers of the products. You are convincing visitors to buy your products, therefore, you should be able to explain and make them understand why buying the item will be beneficial for them.
It would also help to show social proof by posting customer reviews that can push your visitors closer to converting into customers. Another trick that many eCommerce stores use is to add a stock meter in the product pages. This gives users an idea on the number of items left in stock. Limited products could trigger an urgency which might coax prospects into customers right there and then.
Don’t forget to include a clear call-to-action on every product. You want visitors to buy from you so make sure that you have a visible CTA button in place. Make it easier to see with a striking background color and a bigger font size.
Streamlined Checkout Process
A potential client is just a few clicks away to converting when he reaches your checkout page. However, he may not take the final step to buy your product if you have a complicated checkout process.
Is it really necessary that a customer opens an account before purchasing anything? Do you have a streamlined checkout process? Does your contact page look trustworthy and conveys that you have a professional business? These are things that you have to consider if you want to increase conversion.
To avoid cart abandonment during checkout, make sure that that your checkout processes take only a little time, effort, and information from your customers. The simpler your processes could be, the faster you can convert leads into customers.
Clear and Honest Policies
Absent or vague policies make people very suspicious. If you are a dropshipping business, be transparent about the source of your products, the shipping times, and your return policy. It is important for buyers to feel safe and confident when doing business with you so ensure that they can easily access this information on your eCommerce store.
Declared Shipping Costs
An honest and reliable drop shipper is not afraid to declare his shipping fee before a customer checks out. This has been a common cause of complaints that dropshipping businesses received from unhappy customers. Be transparent of your shipping fee. If you can offer free shipping then do it. It will not only boost your dropshipping business reputation, but it will also make customers return to buy again from you.
Start Using These Strategies
Those are 6 ways to get sales from website traffic that works. Start utilizing them for your dropshipping business immediately as any of them might be the solution that you’ve been looking for.