Many drop shippers are selling products without product descriptions. Some may have tried to create product descriptions but these don’t convince people to buy. Product descriptions are one of the important things that you must focus on when setting up your store. These tell the customers about things that might influence them to buy the product such as:
What the product is for
Who can use the product
What are the benefits of the product
What problem does it resolve
What materials were used to create the product
Why buy from you and not from other sellers
Generic product descriptions from dropshipping suppliers can put off customers. Product descriptions with useless terms and phrases do not get attention either. As these will help in converting your visitors to customers, you have to make sure that your write product descriptions that sell for your dropshipping products. To write product descriptions that speak to your audience and convince them to buy from you, consider the following:
Your Target Audience
Who are you selling to? Are you aiming for working moms, busy millennials, or people who love camping? You must define your target customers so you can understand which features of your product will be most valuable for them. Don’t just focus on the physical features of the product, think about what is it your potential customers are looking for when they visit your website.
Take for example this yoga mat, the seller thinks that the buyer is a yoga enthusiast looking for a unique and durable yoga mat that is comfortable to use. The product description was written to include information on the design, the material, the size, the benefits of using the product, where it is suited for, and why the buyer should buy it from them. By considering the buyer’s purpose in looking for a yoga mat, the seller came up with a product description that gave all the information that a buyer needs in one go.
Not only that, but the seller also added value for customers by providing care instructions for the yoga mat to make it last longer.
Your Language and Tone
Don’t write product descriptions that sound like they are computer-generated. Read them aloud to know if they sounded right or not. You should write a description as if you’re talking to a friend. The words should come out natural with a friendly tone. Inject some life into your words to connect with your audience effectively. Don’t make the mistake of overwhelming the reader with empty adjectives and hard-to-pronounce words. They are there in your site to look for products to buy, not to enrich their vocabulary. Here’s one good example.
Make sure that your tone sounds natural not just in your product descriptions but in all your content as well. By employing a consistent tone to match your brand you’ll be able to build trust with your customers and make your business more memorable to them than other dropshipping business.
There are some words that you should never use when writing descriptions because they can give negative connotations. Here are words that copywriters avoid to use when writing product descriptions:
Sorry – It has negative implications on the buyer’s impression of your store.
Maybe, Kind of – You’ll sound unsure with your product.
Nice – Your product is not that great so why would people buy it?
Just – You’ll sound a little dumb when you use it.
Stunning – It’s an overused adjective that will not work well in convincing people to buy.
Get, Got, Gotten – If you use it in your CTAs, you’re telling people to get a product for free.
To get the response that you want from your potential customers, use power words instead. Power words are words that can evoke an emotional response from people. Be mindful in using words and phrases because they have the power to make people trust you and become your customers. This store uses power words effectively.
By incorporating good descriptive words in their product descriptions, they created an impression to their customers that their product is exciting and will be worth every penny they’ll pay for it.
Are you using keywords that are best for your dropshipping store? Search engine optimization (SEO) can help people find your dropshipping store. This is why you must be using keywords that consumers usually use in their search terms when looking for products to buy. Here’s how to find keywords using Google search.
All the suggested keyword phrases that Google suggested after typing the phrase “floral dress outfit” can be used in writing product descriptions. However, they should show up naturally in your copy to come up with a good description that can boost your SEO. To find the best keywords for your products, run a keyword through LSIGraph. With this tool, you can find pages that ranked highest in your keyword and the different keywords that those pages use. With this information, you will learn which keywords are performing better on search engines so you can include them in your product descriptions.
In line with SEO best practices, keywords or keyword phrases should be placed in the page titles, meta descriptions, product descriptions, and image tags or ALT tags.
Are you using low-quality images for your products? Did the images have the branding of your suppliers? Most customers would like to see images of the products more than information. Make sure that you have high-quality images to go with your product descriptions. As they cannot hold and scrutinize the product in person they would like to see images that show the details of the product in your dropshipping store. Never post blurred or low-resolution photos because no matter how great your product descriptions are, they will not bother to read it once they saw you’re using bad product images. If you’re in their shoes, how can they validate your claims if they can’t see the features of the product on your images?
Product descriptions are important for the success of your dropshipping business. It should be given more attention because they have the power to convert visitors to customers. Without them, you’d just be wasting money and effort on driving traffic to your dropshipping store with your ad campaigns. Product descriptions serve as your store assistant by providing information about your products to convince visitors to buy them. If you don’t have good product descriptions in place, your visitors will go out of your store because nobody there can help them learn about the dropshipping products you sell. So, if you don’t have product descriptions that sell, better write them now to improve your SEO ranking and conversion rate.
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