Chart of the Day: Average Product Page View, Add-to-cart and conversion to sale rates for eretailers
In our compilation of average ecommerce conversion rates we compare different sources, showing the challenge of converting retail site visitors to add-to-basket sessions and sale.
I’m sharing this funnel-based view of the conversion process because it also shows the conversions to product page views which aren’t published frequently:
As will be expected, the amount of sessions with product page views is a lot higher than another micro-conversions, approaching 50 percent. This gives a good benchmark and prompts retailers that it is beneficial to track conversion to product page views when coming up with site design improvements.
It also reminds us of the worthiness of following through to fascination with specific products and categories via sending personalized browse abandon emails that is the focus of the post where I came across these stats featured.