Essential Competitor Analysis Tools

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
5 min read

9 Tools YOU MAY USE to Spy on your own Competitors

Businesses that concentrate on their target audiences, ideal buyer personas and customer pain points are prior to the marketing game. But they’re still missing an essential step to success. Failing woefully to thoroughly investigate what your rivals does – and how they’re carrying it out – can leave you at night and in a permanent state of second place.

Fortunately, it’s simple enough to spy on your own competitors. Simply studying their websites can provide insights into what they’re doing right and wrong, and what that can be done better.

Take it a step further, and go deep into your competitor analysis by looking for their backlinks, studying their e-mail marketing funnels and researching what sort of paid and organic search keywords they’re concentrating on. Need some resources to begin with? Listed below are seven tools you may use to spy on your own competitors.

1. Sortd

It’s no more enough to simply sign up to a few e-mail marketing lists and have a cursory look into what your rivals does. Instead, sign up to every email list you will find, including opting into free ebooks, cheat sheets, free challenges and training. Then, study their email sequences and cross-reference which of one’s competitors already are doing a similar thing you’re. Evaluate whether your material is preferable to theirs, and appearance at any weak spots where one can improve.

The downside to all or any of the opting-in, needless to say, is your inbox will begin to swell to unmanageable proportions. Work with a tool like Sortd to streamline your brand-new subscriptions and alerts into helpful to-do lists and follow-ups.

2. SEMRush

Let your rivals do the heavy lifting by performing all the keyword research for you personally. SEMRush lets you spy on your own competitors’ blogs, websites, and also ad keywords so that you can study those are getting the very best results. Choose those that will be most reliable for the company.

More importantly, SEMRush teaches you which keyword is generating big traffic. Swiping these details can dramatically help shape the kind of content you write, and what resonates best together with your marketplace.

3. Social Mention

Eavesdropping on social media is really a popular solution to see what your rivals is around. However, you’ll want to do a lot more than scroll through Twitter feeds and Facebook pages. Social Mention can take the keywords you’re searching for and demonstrate exactly what’s happening with the conversation in social media and how it’s trending.

For example, if your organization is thinking about selling more content marketing services, Social Mention can demonstrate who is discussing those services already. You will see the effectiveness of this issue and how it’s performing, its reach and also how passionate folks are about any of it.

4. Serpstat

Find out why is market leaders as well as your competitors successful and use their tactics to boost your site.

Serpstat can gather the entire set of websites and pages in organic and paid search that rank in serach engines for the keywords in exactly the same niche with you. Also, it is possible to identify common and unique keywords on your own as well as your competitors’ domains. View side-by-side comparisons of a domain’s position in both organic and paid serp’s for every common keyword.

You can research keywords and compare the rankings of multiple domains with Serpstat`s Batch Analysis Tool.

View a listing of the competitors’ domain’s pages with the best visibility score and their amount of keywords to learn where you need to move ahead.

5. Quick Sprout

Quick Sprout’s competitor analysis tool sheds light on sites much like yours to assist you shape your strategy on how best to outrank them browsing results. Get insights on the estimated traffic scores, SEO scores and social network shares to see which companies are truly your competition.

In addition to considering your competitors’ content and social shares, focus on areas like their speed scores to discover if they could possibly be crushing you. Forty-seven percent of consumers want a website to load in two seconds or less, and 40% will abandon a niche site that takes a lot more than 3 seconds to load. If your competitors’ sites are doubly fast as yours, it’s time and energy to rethink your site optimization.

6. Monitor Backlinks

See who’s linking to your competition with Monitor Backlinks to improve your SEO while improving your search reach. Monitor Backlinks may also monitor your rivals every time they get new, quality links with SEO value. Which could offer you clues concerning who might backlink to your personal business and already comes with an fascination with your services and products. This is a great tool when you’re conducting a competitive link analysis.

Monitor Backlinks may also instantly alert you when backlinks to your personal site are posted. In this manner it is possible to actively build relationships that blogger or publication, build new relationships and share this content. Alternately, you can even see if your links are removed so that you can match the ongoing changes is likely to content marketing efforts.


Websites are no more just tools to promote services and products; the truth is, they’re gold mines of data. Utilize the tool to extract data from webpages, and utilize the information for price monitoring, to generate leads and general market trends.

Fortunately, you don’t need to extract and process the info one website at the same time for every competitor. Create your dashboard to seize data from a large number of URLs simultaneously to obtain a big picture notion of what your rivals does and how they measure.

8. Similar Web

Get a glimpse of one’s competitions’ internet marketing strategies with Similar Web. Visit your Similar Web dashboard and obtain a view of these referring sites, search traffic, display advertising, similar sites and much more. You’ll get an improved sense of one’s competitors’ monthly traffic estimates and engagement. The tool may also track your organic vs. paid traffic and top 10 keywords to spotlight.

9. LinkedIn

There’s an endless way to obtain information about your rivals on LinkedIn. Utilize the follow feature to help keep track of what your rivals is doing, such as for example posting with their company page.

Next, have a look at their LinkedIn Pulse updates where they might be blogging about their services and products, and zero in on the comments. Are their customers raving? Or are they asking plenty of questions because they’re frustrated or confused? That is your possibility to utilize this information in your favor and address those same pain points is likely to marketing efforts.

What are your preferred tools for spying on your own competitors? How did they help shape your marketing? I want to know by leaving starting a discussion inside our community below.

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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