Facebook advertising predictions

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
5 min read

Facebook advertising predictions and Facebook advertising are one and exactly the same: always evolving. Knowing that, being an advertiser, it’s imperative to stay up-to-date with the exciting opportunities open to market your product and brand, on the world’s biggest social platform.

In this short article, I discuss five Facebook advertising predictions you need to know going to conquer 2018.

Prediction #1: Personalized subscription products will gain more attention

It’s no secret that shoppers like personalized experiences. It’s also no secret they like personalized products delivered right to their door without fuss. Think Amazon Prime Wardrobe, meal-kit delivery service Blue Apron, and Dollar Shave Club, which all give a customized subscription box service. These services allow users to easily purchase subscriptions making use of their cellular devices and indicate the frequency they’d prefer to receive their personalized boxes.

Millennials, specifically, are likely to react to ads promoting personalized subscription boxes. In accordance with marketing analyst Emarketer, 25 percent folks Internet users who received a subscription box in April 2018 were in the 18 to 29 a long time.


Image Thanks to EMarketer

While the amount of US users that received a subscription box was significantly less than ten percent, Emarketer also discovered that 9 in 10 US senior decision-makers believe personalization is crucially vital that you achieve business goals.


Image Thanks to EMarketer

With users wanting personalized experiences as well as the capability of delivery, the amount of subscription box purchases will probably crank up. So it’s likely that Facebook ads promoting personalized subscription products will rise in popularity in 2018.

Prediction #2: Messenger conversations can be a necessity

Customers are on the mobile devices constantly. They’re usually streaming, browsing, using apps, or scrolling through their News Feeds. Or they’re utilizing the Facebook Messenger app to activate in conversations with friends.

Facebook has been encouraging businesses to use Messenger for building customer relationships. Whether it’s to handle a complaint, confirm business hours, or answer questions linked to the business enterprise or product, Messenger conversations are excellent for customer support experiences.

Since customers carry their cellular devices wherever each goes, they’re more receptive to seamless conversations to handle their needs. So when a lot more customers use mobile because of their business needs, it’s predicted that Messenger can be a more impressive resource for Facebook advertising in 2018.

Prediction #3: Influencers can be integral to marketing strategies

If you don’t already use an influencer for the brand, it’s strongly suggested that you consider it. Influencers will be the bridge between brand and customer. They will have a special reference to their followers, when they use one to market your brand, their followers tend to be more receptive to the message. We typically see them on Instagram and Snapchat, but influencers may also be prominent on Facebook.

Many influencers started on YouTube, expanding to other social media platforms like Facebook. They are in a position to maintain a solid following wherever each goes. Types of major influencers with a substantial amount of Facebook page likes are El Rubius (6.9 million likes), Dude Perfect (18.7 million likes), and King Bach (9.4 million likes). Television celebrities like Will Smith (77.5 million likes) may also be powerful influencers with an enormous Facebook following.

Partnering with influencers for the Facebook marketing campaign is now more of essential as other advertisers invest more in influencer marketing. In accordance with another Emarketer analysis, 70 percent folks agency and brand marketers indicated by the end of this past year intent to improve their influencer marketing budgets in 2018. If other advertisers are carrying it out, to be able to stay competitive, you have to find methods to include influencer marketing in your 2018 Facebook advertising strategy.


Image Thanks to EMarketer

Prediction #4: More Facebook ads will undoubtedly be in video format

Video ad formats are effectively engaging. They’re more creative, informative, and compelling than static formats. In accordance with Wordstream, 45 percent of users watch a lot more than one hour of Facebook videos weekly. Eighty-seven percent of online marketers use video within their advertising strategies. Video ads are trusted since they work and deliver results.

Users primarily watch video on the mobile devices. Actually, statistics show that more than 1 / 2 of video content is watched on mobile. Additionally, 92 percent of mobile viewers share videos they watch with other users. As emerging technologies continue steadily to make the video-making experience more seamless and creative, video ads are anticipated to be predominant in 2018 Facebook advertising.

Prediction #5: All Facebook ads could be more transparent

Facebook’s recent efforts to really improve user privacy on its platform in light of the Cambridge Analytica scandal include transparency. Lately, the business has revealed updates and products which will make ads more transparent on Facebook. Political ads, specifically, will undoubtedly be clearly labelled as “Political Ad,” with “covered by” information also included. The best goal would be to let users know just what they are considering and to reduce the prominence of “fake news” and clickbait on social media.

Now pages should also proceed through a verification process to be able to continue sharing posts. Facebook does this to make sure no fake accounts fall through the cracks. Also, making certain all pages offer only quality experiences is section of Facebook’s new goal for the platform. There will, therefore, become more steps you should proceed through to ensure your page and Facebook ads adhere to the platform’s transparency stipulations.

As due to this new concentrate on transparency, Facebook ads in 2018 and in the years ahead will have another feel in their mind. They’ll feel more honest and trustworthy. Yes, you will have to spend a bit more time making certain your ads meet up with the necessary requirements in accordance with Facebook’s terms. However the end result may drive more customers to your organization due to authenticity.


In this short article, we covered five predictions on Facebook advertising for 2018:

  • Personalized subscription products will gain more attention
  • Messenger conversations can be a necessity
  • Influencers can be integral to marketing strategies
  • More Facebook ads will undoubtedly be in video format
  • All Facebook ads could be more transparent

Facebook advertising is ever-changing, so none of the predictions are occur stone. But we are able to say for several that the near future is exciting, and 2018 has recently given us too much to anticipate. 

Image of Anna Hubbel

Thanks to Anna for sharing her viewpoint in this article.

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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