For you to increase your Conversion Rate Optimization

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
2 min read

Whether you’re not used to Conversion Rate Optimization or perhaps a seasoned pro, you will need a solid CRO programme to take your digital marketing career to another level

Done plenty of split or multivariate tests, or many other CRO activities, however, not reaching the quantum conversion lifts you’d wished for? If so, you should read SmartInsights’ new and improved Conversion Rate Optimization (CRO) Programme Briefing!  

While still providing foundational suggestions about these topics:

  • Creating a data driven organization
  • Estimating the ROI of one’s CRO projects
  • Using the most recent and greatest customer research tools
  • Incorporating both big tests and smaller optimizations into your systematic testing

Our updated CRO Briefing covers these new topics which will amplify the outcomes you get from your own CRO efforts:

  • Selling CRO within a broader digital marketing strategy
  • Adding a strategic dimension to your CRO process
  • Identifying your bigger conversion issues and how exactly to address them
  • Assessing and improving your marketing technology stack
  • Getting to learn best-of-class dynamic personalization tools

We also highlight the most recent findings from neuroscience research, because conversion design is really as much intent and behavior based since it is brain centered. Recent work by Nobel prize-winning economist Daniel Kahneman, as popularized in a book by Phil Barden, lets you know how your visitors’ brains perceive info on an unconscious level, which enables you to craft higher-converting content, graphics and will be offering.

Tools like brain scan, eye tracking, and skin response equipment that was previously very costly and cumbersome to create just a decade ago is now able to be had for a fraction of the price. And these studies let you know exactly what these potential customers are seeing and feeling, not only what they’re thinking.

What’s more, the CRO Programme Briefing covers these Big 3 ‘conversion killers’ and how exactly to address them:

  • Not capturing enough leads and nurturing them
  • Poor prospect communication and connection
  • Lacking mechanism to aid human Q&A

All the last content and updates in the Briefing are intended to provide you with the data you will need – both conversion and profits on return (ROI) related – to help make the best, ‘probably to win’ operational decisions. Because we realize that learning to be a successful CRO leader is approximately a lot more than just executing your daily tactical projects; it’s about selling your hypotheses and strategic plans.

Bottom line: We at SmartInsights are confident that guide will motivate you to believe more broadly as you formulate and execute your strategic CRO and digital marketing initiatives in parallel together with your smaller-scale tactical tests. And we anticipate hearing your success stories.

So go forth fully briefed, and happy optimizing!

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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