These days, creating a dropshipping store on Shopify can take only five minutes.
Due to the convenience of creating a website without the need for a website developer or designer, new dropshipping businesses are popping up every day. Although website creation is considered to be the easiest part of starting an eCommerce business, sustaining it as a lucrative business, however, will take more work and money. As it is now easy to set up an online store and dropship products, the competition has increased, making it harder for dropshipping beginners to acquire customers.
For a dropshipping business to be successful there should be an amount of traffic coming into your store that you can convert to customers. The more people your business attract, the more sales and profits you get. To get traffic to your website, you need to market and advertise your products. You can either do these for a fee or use free sources available online.
Pay-per-click (PPC) can get you traffic faster but it is not a strategy that you can sustain for long, especially if you have a small advertising budget. Yet free organic traffic through SEO and content marketing will not depend on your budget and is evergreen. You may not spend a dollar on free traffic but it will take much time. The result, however, will keep you generating revenue in months or years to come.
What are the advantages of free traffic?
Free organic traffic is important because it offers many advantages such as:
Highly qualified prospects.
Compared to paid traffic, free traffic is more likely to become customers. They have a specific intent when typing in keywords in their search query and they expect the content in the SERPs to fulfill that intent. If your product, store, or content shows up in the search results to be the means to satisfy the need of the users, they will visit your store.
Also, when your website ranks for a relevant keyword, you will have regular traffic coming in. There will always be an opportunity to get new leads and customers and if you keep posting engaging content, they will keep coming back. Crop up evergreen ideas so your investment will continue to serve your business goals in the years to come.
Competitive edge over competitors.
SEO can help you appear on the first page of search results. Using the top keywords in your niche, you can outrank your competitors in getting organic traffic without outspending them. People searching for your keywords will see your content first before your competitors thus, putting the odds in your favor. When your content appears on top of results this also boosts people’s trust in your website.
The more organic traffic you have, the more chances of getting links to your site. This increases your website’s authority and credibility as well. As a result, the perceived value of your content go up and more people will be clamoring to get backlinks from your site.
Cost-effective and sustainable approach.
Free traffic does not require constant investment, adjustment, and maintenance. You don’t need to continue pumping cash into it as you do with paid traffic. Although it takes time to see the results, they will last for long.
There may be some cost involved for brand building, content creation, and social media marketing, but it will not be as much as the amount you’ll invest in PPC. All online assets that you develop to get more organic traffic, will continue working for your business even if you’re no longer paying money for them.
Where to get free traffic?
To get free traffic, you have to put enough effort to build and implement the strategies. If you do them right, you’ll continue benefiting from them through the years without spending money on ads. Free traffic sources include:
Friends and connections. You can ask your friends, relatives, clients, and other people in your local community or industry to link from their blogs or blog about your website.
SEO traffic. Optimize your website for SEO to appear on search engine results when users type keywords that are relevant to your niche. SEO is not exclusive to Google, it also applies to other search engines like Bing, Yahoo, and Pinterest. Whichever the users use to search for content, you’ll show up on SERPs and get free organic search traffic.
Blogs. Set up your blog and publish articles that give useful information about the niche you’re selling dropshipping products for. You can write DIY guides, new technologies, and so on.
Video sites. Use videos as a medium to get free traffic from YouTube. You can introduce your products, make an explainer video, or tutorials on topics about your niche. Mention your website URL, show in sub-titles, and include in the description area to increase the likelihood of viewers clicking on it.
Social networks. Connect and socialize with people through various social networks like Instagram, Facebook, Twitter, LinkedIn, and Pinterest. If you put enough time and effort into it, the benefits for your business may be enormous in the long run. Here are ideas on how to drive free traffic from these platforms to your website:
- Instagram: Influencer collaboration in the exchange of coupons, discounts, or giveaways and posting engaging content with specific hashtags that point to your store URL in the bio.
- Facebook: Add your website URL on your business page, create a business fan page, and join relevant Facebook groups to promote brand awareness and get free traffic.
- Twitter: Search for tweets about your dropshipping products and give useful advice or solution that will convince users to learn more from you.
- LinkedIn: Write a summary of the article you published on your website, add the article link, and post on LinkedIn.
- Pinterest: Post attractive pins with high visual quality like products, infographics, DIYs, and more to get more engagement.
Traffic is essential for the survival of your dropshipping business. Paid traffic gets you immediate results but they are short-lived. Free traffic, however, is not easy to get but there are many options you can use to drive organic traffic. It also offers sustainability for less to zero cost.
You don’t have to implement all free traffic sources discussed in this article but you have to test them out. This way you’ll be able to determine exactly which options are more effective in generating sales from your dropshipping products.