As of the month, Google had almost 75% of the internet search engine market share, meaning that far more folks are looking for info on Google than on any internet search engine.
So, for those who have a fresh website, you ought to be putting the majority of your time into ranking on Google, right?
Well, let’s consider it in this manner:
If you’re traveling from the East Coast to the West Coast, can you only have a single road?
What can you do if there is construction? Or, imagine if someone built a more recent, better, and much more direct highway?
Would you insist upon staying on a single route?
I bet you wouldn’t.
You’d be ready to switch to a new route, and perhaps you would switch to some other one later. You’d keep taking different routes and soon you finally attained your destination.
There’s no question that Google is a good road to take. It’s wide, it’s clear, and it’s direct.
And if you are using AdWords, it’s similar to going for a superhighway to your destination – a superhighway with plenty of tolls.
The problem is that Google makes changes compared to that highway constantly by changing its algorithms (around 500-600 times a year).
Sometimes, those changes can leave you stranded privately of the street (think Panda 4.1 in 2014).
You could have spent lots of money on that trip.
If you put all of your eggs in the Google basket, you can easily end up getting no eggs and a clear wallet.
So, you shouldn’t put all or the majority of your time into chasing Google and AdWords if you have a fresh website.
But how can you get web site traffic without counting on Google? Contrary to popular belief, it’s possible.
And you can also do it free of charge.
I’m likely to let you know how.
You can’t ignore Facebook
You may have heard that Facebook organic reach is dead or users are fleeing from Facebook.
But don’t worry. Even though new Facebook sign-ups have leveled off or user number ‘re going down, Facebook still has 1.8 billion monthly users worldwide.
That’s many people.
Even if Facebook loses a few million users, it still has many people.
So, if it seems sensible for the business to be on Facebook, be there. But be there for a lot more than just the socializing.
Use Facebook along with other social media networks as hubs that you could link to your site from.
From Facebook, it is possible to connect to a blog, e-book, consultation offer, or someplace else on your own site.
Facebook lists your site right there for everybody to see. So when someone clicks on a post, it requires them directly there.
It’s true: Facebook’s organic reach is down. Nonetheless it certainly isn’t gone.
Look at it in this manner: For those who have 1,000 followers and only 2% of these see your posts, that’s still 20 people. 20 people might not sound like a whole lot, but anybody of these could still obtain you.
The important things would be to remember the social section of social media.
Treat your page followers as if you would treat people in the event that you were networking IRL: React to concerns, answer questions, and engage regularly.
For example, understand this example from MailChimp:
People like dealing with people they like.
A good place to begin that relationship is on social media.
SlideShare is really a hidden gem
The content on the website comprises some 18 million uploads of slide presentations and infographics in 40 content categories.
You will get information about whatever anyone could ever wish to know on SlideShare in the format of a PowerPoint, PDF, Keynote, or OpenDocument presentations. So when you create a presentation, you may make it public or private.
Some 80% of SlideShare’s 80 million visitors come through organic search. That’s proof that it could be a useful tool for driving traffic to your site.
The best part about SlideShare is which you can use your existing content to generate killer presentations.
You may take a vintage blog, update it, and format it for a slideshow. Or, it is possible to breakdown an e-book you’ve published and develop a new presentation.
Search Engine Journal uploads their webinar presentations to SlideShare.
If you’ve recently given a presentation at a conference, upload it to SlideShare and present the content another life.
Matthew Darby from HubSpot does this, too.
The results might surprise you.
Traffic Generation Café’s Ana Hoffman chronicled how she got 200,000 views, 400 new Facebook fans, and 1,400 clicks to her website by publishing nine presentations over 1 month.
SlideShare, she says, is currently her second-largest referral traffic source.
Only 19% of B2B marketers use SlideShare, which presents a large opportunity for one to utilize the network before everybody else is deploying it.
You should be a LinkedIn member to utilize SlideShare. If you’re not just a member now, you certainly should be. Begin by registering for a free of charge account.
Once you’re a LinkedIn member, you may use SlideShare.
Now, it is possible to upload your personal presentations.
Once you’ve uploaded a presentation, make sure to share it on Facebook, LinkedIn, your site, and everywhere else.
SlideShare includes analytics, so that you can look at your stats and see which decks obtain the best results.
LinkedIn publishing are certain to get you noticed
You know LinkedIn as a very important business network. But did you know, utilizing the publishing tool on LinkedIn, it is possible to drive increased traffic to your internet site?
You’ve probably seen the influencer posts on your own LinkedIn feed, however the people like Richard Branson aren’t the only real ones who is able to publish on LinkedIn to obtain noticed. It is possible to, too.
A large amount of people publish on LinkedIn, so that it could be hard to obtain noticed. The main element would be to post valuable, relevant content.
If people like everything you need to say, they’ll want more. Which will drive traffic to your site.
Remember: You’re not selling something or promote yourself. You’re attempting to provide useful information that can help someone solve an issue.
If you’ve ever posted on a blog, publishing to LinkedIn is pretty intuitive.
Even if you’re publishing for the very first time, the process is easy.
There’s an area right near the top of your feed where one can post something to your newsfeed.
Or it is possible to elect to write articles.
The interface is easy. There’s an area for a header image and a location where one can start writing.
There certainly are a few considerations you’ll desire to remember. Write a stylish and enticing headline, include images, and use h1 and h2 heads as if you would on a blog.
Just have a look at a few of LinkedIn’s key influencers like Bill Gates.
Larry Kim can be an excellent example.
Follow in the footsteps of influencers like these to get a following with LinkedIn.
Join the conversation in Facebook groups
Relevant groups on Facebook offer you a chance to donate to conversations in your town of expertise.
Think of it as networking online.
Do it naturally as if you would at a social gathering: politely interact if you have something highly relevant to add.
Don’t talk no more than yourself and don’t sell.
Groups are for those who have similar interests who would like to share ideas and information.
Genuinely participating in this way will provide you with more visibility. You’ll build relationships and drive traffic to your internet site.
If you’re likely to build relationships groups, follow the guidelines of polite discussion: Be kind, don’t be disagreeable, and use good sense before hitting “send.”
You will get Facebook groups on your own Facebook page by simply clicking the down arrow in top of the right-hand corner.
You’ll find several categories where one can start your search:
Browse the categories, then select a category you want to get some good suggestions.
Choose an organization and click “+ Join.”
Some groups will help you to simply click to become listed on. Others may ask you some questions before enabling you to join.
There are public and closed groups.
But people share a lot more than just Snapchat tips. In addition they discuss Snapchat-related issues and marketing.
This can be an example of a location enabling you to lend your expertise.
Be sure the groups you select will be the ones which are highly relevant to you before you ask to become listed on. And become sure to learn the group’s rules.
LinkedIn groups attract industry professionals
And LinkedIn users is there for just one reason: business.
LinkedIn groups are a perfect place so that you can match relevant information in your industry, share information, network, and build brand awareness.
To find LinkedIn groups, head to your homepage, go through the grid in top of the right-hand corner, then select “Groups.”
You can either visit a specific group in the search bar or select “Discover” for recommendations from LinkedIn.
Social Media Marketing is among the largest social media marketing groups on LinkedIn with over 1,800,000 members.
It’s a forum to promote and marketing professionals that are actively engaged in social media.
By posting to an organization or increasing the conversation, it is possible to build brand awareness and increase traffic to your site.
Again, take part in relevant conversation and don’t spam with promotion.
And, once more, make sure to browse the rules.
Twitter chats drive traffic
Go to Google and seek out “Twitter chats [the category you’re interested in]” and discover lists of relevant chats.
You will get chats for marketers that meet nearly every day of the week, so there’s bound to be one which fits your schedule.
The chat #sproutchat meets on Wednesdays at 2 p.m. CST.
— SproutChat (@SproutChat) April 4, 2018
Generally, users ask questions individually (Q1, Q2, Q3, etc). After every question, visitors respond.
You can interact and answer, too. You may even have the ability to grab some useful tips or simply have just a little fun.
Believe me: that last one is actually helpful. Twitter chats can move fast, and it’s an easy task to forget to add the hashtag once you respond.
By automatically like the hashtag, you make sure that your responses stay and that other users can easily see it in the chat stream.
That way, if people like everything you need to say or desire to find out more, they’ll look at your profile and head to your website. Needless to say, you would like to ensure that you have your site URL in your profile in order that users can simply navigate to your website.
Get traffic with knowledge through Quora
Quora is really a social Q&An internet site with an increase of than 190 million monthly users. On Alexa, it ranks 128th on earth and 67th in the U.S.
People ask questions, along with other people provide answers. That’s it!
There are thousands of topics on Quora, so you’re sure to get something in your wheelhouse.
To join, you may use your Google account or your Facebook account. Or, it is possible to develop a login making use of your email and a password.
Quora will ask you for topics you need to follow and areas where you have expertise, nevertheless, you can fill that out later if you would like. Pick at the very least ten topics.
By participating on Quora and providing useful answers to users’ questions, it is possible to drive referral traffic – traffic that involves your site from another site.
The more referral sources you have, the more you’ll drive a reliable blast of traffic to your internet site.
These are visitors who specifically head to your site since they desire to learn everything you need to say.
That’s the very best sort of traffic there’s.
Give help, get traffic on HARO
HARO is shorthand for Help a Reporter Out. It’s something that journalists use to crowdsource information for news articles.
According to the HARO site, you can find 50,000 journalist queries every year. The service reaches some 800,000 sources and 55,00 journalists and bloggers.
The premise is easy: a journalist needs information for articles and reaches out to get experts in the field who is able to provide information (and obtain free media coverage).
These journalists work with some major news outlets like Time, the brand new York Times, Mashable, and Reuters. It’s pretty sweet to obtain coverage from those outlets.
The service is free for sources. You merely register, monitor, and pitch.
There’s a choice to join up for free, nevertheless, you can also purchase subscriptions which have more great features.
Make probably the most of one’s email
Most folks use email as our main mode of business communication. If you’re like me, you’re receiving, sending, deleting, and giving an answer to email the whole day.
Think of all emails you send. Are you currently wasting the valuable property in the bottom of the screen?
All you need to do is add the URL to your site (with a web link) below your name, and voila! You’re promoting your site and driving traffic there.
Or, it is possible to promote a post which will drive traffic to your internet site.
It couldn’t be any easier for folks to find your website. All they need to do is click.
The average amount of emails one individual sends for business every day is 40.
If you have ten people in your workplace, plus they all are the company website within their signatures, you’ll be promoting your site 400 times every day.
And you’re carrying it out free of charge!
But that’s not the only method to place your email signature to good use. I offer various other suggestions:
Blog longer and less frequently
To blog or never to blog? That’s the question in 2018 as content reaches a saturation point and it’s harder to create yourself in addition to the pack with regards to content.
“Harder” doesn’t mean “impossible,” however. It is possible to still effectively work with a blog to operate a vehicle traffic to your site.
I know very well what you’re thinking:
“Isn’t blogging about SEO and driving traffic from organic searches?”
It’s true: An enormous advantage of blogging is that you’ll drive increased traffic from the SERPs. But that’s not the only method that blogging may bring visitors to your website.
In addition to improving SEO, long-form blog content also results in more social media shares and greater visibility for the company.
If you wish to thrive on social media, you should give users something worth sharing.
You can’t expect users to help keep sharing your short tweets, status updates, and pictures of one’s company and employees.
That’s all great as supplemental content. But what users actually want to share is high-quality content that’s genuinely useful.
So here’s the takeaway: write and post quality blogs offering value. You need to help readers solve an issue, educate them, or entertain them.
Publish longer posts, but publish less frequently. Instead of 3 or 4 so-so posts weekly, write and post one detailed, quality post that’s 1,500 to 3,000 words long.
In its annual blogger survey, Orbit Media found that there was a primary correlation between longer posts and bloggers reporting “strong results.”
So, take time to do the study and released blogs which are chock-full of useful and compelling information.
By publishing only once you have something substantial to state, you’re just like the one who never raises their voice: If they finally do yell, everyone notices.
Just ensure that your blogs are attractive, reader-friendly, and also have plenty of images. Users love visual content like pictures, graphics, and videos.
Be sure to add recent (and accurate!) data to aid your topic.
And, for goodness sake, ensure that your spelling and grammar are spot-on. You don’t desire to lose a reader once and for all due to poor mechanics and sloppy writing.
Try guest blogging
It may sound counter-intuitive, but spending your time writing a blog for another site – and free of charge – can really pay back.
The biggest benefit is you could include links on a guest blog and drive traffic to your internet site.
And when you can drive traffic to a particular website landing page where you gather valuable email information from visitors, then you can certainly capture leads and add them to your subscriber base.
Then, you may use good, old-fashioned e-mail marketing to operate a vehicle more business.
If you still do it, guest blogging could be a powerful solution to position you being an expert and earn your website valuable backlinks.
You should only guest blog on quality sites, and you ought to be sure that your guest posts are detailed, actionable, and engaging.
Don’t guest blog simply for the sake of guest blogging.
Be strategic about who you associate yourself with. You’re targeting authority and reputation, not volume.
And it’s not just a matter of asking every blogger you discover when you can write a guest post for them. You should search for guest blogging opportunities, that may take the time.
Keep at heart that it’s simpler to get other bloggers to simply accept a post from you in the event that you provide them just a little taste in advance.
So find a very good opportunities, concentrate on the proper topics, and write amazing copy that delivers value for readers.
Readers aren’t likely to follow a web link to your website – and ultimately spend the their email information – if you don’t provide them with something they like or need.
And which means providing long-form, helpful, valuable content.
Just because you’re writing for another person, that doesn’t imply that you shouldn’t take just as much care using what you write as you’ll by yourself site.
Play nice with others, and they’ll play nice with you.
Offer a webinar to operate a vehicle traffic
Too often, people forget they have something other folks don’t have: understanding of their very own industry or niche.
You usually takes it for granted, but other folks don’t.
Consider holding a webinar. It is possible to help others out by sharing a few of your knowledge while driving increased traffic to your site.
Webinars drive website traffic in a number of ways.
First, by promoting the webinar, you’ll draw visitors to your website even though they don’t subscribe.
You’ll draw people back again to your site – and attract some new viewers – once you post the webinar recording to your internet site and promote it on social media.
You can change the webinar right into a SlideShare presentation and obtain a lot more traffic from individuals who go to your website after viewing the SlideShare.
And, if you’ve done an excellent job, attendees will tell other folks about their experience, and you’ll have more traffic from person to person.
According to ConvertKit, the numbers are compelling.
Let’s look at that by the numbers:
That’s pretty good for one hour of your energy.
If you have the proper topic and target the proper people, your product provides the answer to an issue they will have.
Why not provide them with what they want while driving traffic to your internet site and earning money simultaneously?
Of course, webinars aren’t seat-of-your-pants, off-the-cuff affairs.
Webinars require planning, practice, and a lot of promotion.
You’ll need to promote your webinar constantly. It’s harder to accomplish without paid ads, but you can find ways to take action.
You can tell your subscribers about any of it having an email blast. But make sure to include personalization, and become warm and friendly therefore the recipient feels as though it’s an exclusive invitation.
Post to Facebook, Twitter, LinkedIn, along with other appropriate networks you utilize and include a web link that would go to a sign-up page.
Let any groups you participate in find out about it if it’s highly relevant to them and when you’ve already built relationships. But don’t go in cold.
Yes, it will require considerable time and effort. However the effort and time are really worth it considering the chance of home based business, visibility, and, needless to say, website traffic.
There’s without doubt that Google is really a big player with regards to generating website traffic and that AdWords will help you get where you intend to go – fast.
But not everyone who’s just getting started are able to go all in on AdWords.
Algorithm changes sometimes have effects on web site traffic which should prevent you from spending all your time and resources chasing Google rankings.
I’ve given you a lot more than ten tactics that may help you drive traffic to your brand-new website without counting on Google. And the advisable thing is that all the tactics I’ve distributed to you’re free.
Follow them, as well as your website visits will steadily increase. You’ll be well on the path to making your brand visible and attracting leads.
What different ways perhaps you have found to create website traffic without Google?
About the writer: Neil Patel may be the cofounder of Neil Patel Digital.