Guidelines for social media monitoring

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
6 min read

Social Media Monitoring offers opportunities for a far more strategic approach

Do you need to have more out of SOCIAL MEDIA MARKETING? Or Are you currently still among those businesses which are using social media monitoring (SMM) tools and services tactically or possibly not sure if you work with the proper SMM tool(s) predicated on your unique business needs?

By tactical SMM, we mean the normal usage of social media tools for simply analyzing day to day activities across specific social media to track online conversations around your brand, giving an answer to negative or positive comments, or evaluating your marketing campaigns. If that’s the case, you ought to know that SMM offers opportunities for a far more strategic method of get you prior to the game, once we explained in the recent Ideya’s Social Media Monitoring Tools and Services Report.

“To be able to realize an extended term value from SMM you should integrate SMM with other business processes. This might include measuring the strategic business impact of social media marketing, strengthening initiatives for social customer engagement, expanding approaches for increasing retention and revenue from current customers, implementing social media campaigns to obtain new customers, etc”.

Successful enterprises across all industries are continuously searching for the chance to strategically improve and optimize their social engagement making use of their customers and prospects and gauge the success of these social customer support services and marketing campaigns. They’re investing into social media programs such as for example employee advocacy, social selling, social recruiting, social advertising, influence marketing, etc. and employing various SMM technologies to aid their programmes and solicit public opinions about their brand and products, shape their online presence and develop ways of engage and harness the social paradigm. By definition, more customers, higher client satisfaction and loyalty, and cost reduction through possible automation are always strong in focus.

To gauge the value of these social media activities, companies should consider the overall results they’re generating, and carefully examine how social media was engaged in increasing their bottom lines through growing revenue and increasing efficiency. The chart below illustrates a few of the key ways the social media make a difference your organization performance.

FIGURE 1: The Ways SOCIAL MEDIA MARKETING Monitoring and Engagements MAKE A DIFFERENCE YOUR ORGANIZATION Performance

Source: Social Media Monitoring Tools and Services Report, November 2017

For instance, it is possible to shorten your company’s sales cycle and accelerate revenue by generating multiple impressions for the online content over the vast social media channels, employ social targeting and advertising or influencer marketing, and build and leverage the credibility, trust and relationships to win a prospect’s business. This could be significantly augmented by successfully integrating social media with traditional marketing strategies at every stage of the buying process.

Similarly, when it comes to customer services, you may use social customer support tools with strong workflow management to actively monitor and improve customer services and client satisfaction by increasing resolution rate and lowering resolution time outside call centers, along with increase brand loyalty and awareness by actively engaging with customers and addressing their questions and concerns. Your relationship with customers and their experience together with your brand ought to be of the most importance.

If used right, social intelligence provided by social media technologies can make true business value for the business by supporting all areas of one’s business from understanding consumers’ needs and behaviours, competitive landscape, creating risk management plans, increasing customer experience, and satisfaction, to executing product development and campaigns, and building consistent, long-term and profitable relationships together with your customers.

Choosing the proper SOCIAL MEDIA MARKETING Monitoring Tools for Strategic Evaluation

The social technology industry is maturing rapidly through innovation and acquisition delivering increasingly sophisticated analytical capabilities, with original personalized engagement and automation.

  • Established SMM vendors are generally improving their products by introducing new features and coverage to support their clients’ needs and react to continuous changes imposed by social network companies such as for example Facebook, Twitter, Snapchat among others. Some top vendors are developing features that exceed monitoring, listening, or social media management, and so are gradually converging their platforms with content management, social advertising, social customer experience, social relationship platforms, to mention several.
  • Furthermore, more complex SMM tools are employing artificial intelligence (AI) in a variety of methods to improve data discovery, data analysis and engagement function to obtain before competition. Some forms where AI is making an entrance into social media marketing and customer support are: ad targeting, chatbots, image recognition, smart alerting, predictive customer support, tailored recommendations, among others. In order to stay prior to the game, you need to understand these new technologies and what they could mean for you.

As due to these rapid innovations, creating a strategic and educated choice about which social technology can best address an organization’s needs and justify social media investment, has turned into a complex and multifaceted task for organizations.

According to Ideya’s Report on Social Media Monitoring Tools and Services, there is absolutely no single SMM tool or company that may effectively measure and address all areas of social media. SMM technology providers aim at delivering unique SMM solutions with regards to technologies they apply, key product features and pricing they provide.

This often presents challenges to organizations which are just getting into SMM or upgrading their existing SMM activities in fact it is difficult to create the best decision with no a complete summary of the existing options and new trends. Because of this, Ideya has come up with a report proclaiming to offer you the analysis and usage of over 150 SMM tools and services profiles worldwide, product screenshots, comparison tables by product features and pricing, and the latest updates on SMM technology market which are continuously shaping your social media strategy, so that you can quickly and strategically select SMM tools predicated on your unique business and social media goals, product requirements, and budget, be it for long-term social media monitoring or specific project. We expect these aspects are essential for outlining the SMM strategy and selecting specific providers.

The social technology industry is maturing rapidly through innovation and acquisition delivering increasingly sophisticated analytical capabilities, with original personalized engagement and automation. ♣ Established SMM vendors are generally improving their products by introducing new features and coverage to support their clients’ needs and react to continuous changes imposed by social network companies such as Facebook, Twitter, Snapchat and others. Some top vendors are developing features that go beyond monitoring, listening, or social media management, and are gradually converging their platforms with content management, social advertising, social customer experience, social relationship platforms, to name a few. ♣ Furthermore, more advanced SMM tools are employing artificial intelligence (AI) in various ways to improve data discovery, data analysis and engagement function to get ahead of competition. Some forms by which AI is making an entrance into social media marketing and customer care are: ad targeting, chatbots, image recognition, smart alerting, predictive customer service, tailored recommendations, and others. If you want to stay ahead of the game, you have to understand these new technologies and what they might mean to you. As a result of these rapid innovations, making a strategic and educated choice about which social technology can best address an organization's needs and justify social media investment, has become a complex and multifaceted task for organizations. According to Ideya's Report on Social Media Monitoring Tools and Services, there is no single SMM tool or service provider that can effectively measure and address all aspects of social media. SMM technology providers aim at delivering unique SMM solutions in terms of technologies they apply, key product features and pricing they offer. This often presents challenges to organizations that are just embarking on SMM or upgrading their existing SMM activities and it is difficult to make an informed decision without having a complete overview of the current options and new trends. For that reason, Ideya has put together a report offering you the analysis and access to over 150 SMM tools and services profiles worldwide, product screenshots, comparison tables by product features and pricing, and the latest updates on SMM technology market that are continuously shaping your social media strategy, so you can quickly and strategically select SMM tools based on your specific business and social media goals, product requirements, and budget, be it for long term social media monitoring or specific project. We expect that these aspects are important for outlining the SMM strategy and selecting specific providers.

The Tool Key Features and Factors Impacting Selection Process

As discussed in the Report, understanding the info management, data analysis and visualization features in addition to process management and interface of a particular tool is of the most importance, and also understanding what differentiates it from its competitors.

Nevertheless, it’s also advisable to understand key social media monitoring functions and product applications, along with consider other factors influencing purchasing decisions such as for example pricing, product and service availability, vendor’s industry focus, and perhaps review SMM vendor’s reference client listing, which demonstrate vendor’s professional experience and credibility.

A summary of key findings from the SMM Tools and Services Report are available in our latest 2018 Presentation (included below) and SMM Tools and Services Report Excerpts 2017  and hopefully they’ll be both helpful in broadening your knowledge and knowledge of SMM technologies and assist you in the choice process. You may even be thinking about reading the Social Media ONLINE MARKETING STRATEGY Guide published by Smart Insights. Enjoy reading and do leave a comment or questions in order to know more about how exactly to raised use social media monitoring tools for the business.

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

Leave a Comment