Chart of your day: Students don’t believe marketing supplies the best career opportunities
Marketing comes with an image problem, we’re able to battle to hire the very best talent if we don’t position the better. In accordance with a survey by Marketing Week and Unidays, just 3% of students believe marketing supplies the best career opportunities in comparison with business, finance, IT along with other industries.
Students think that medicine supplies the best career opportunities but only 3% believe marketing does. The impact for marketing could possibly be profound, marketing needs highly talented people not only from the creative perspective, but an analytical and technical viewpoint. We know that lots of businesses lack both online marketing strategy and hands-on elements like a insufficient marketing automation skills. Marketers have to sell their career better.
A marketing degree was rated the cheapest for setting students up because of their career, but luckily almost 6 in 10 (57%) said they might look at a career in marketing, phew, I thought we’d really smudged the impression of marketing. But students said marketing was least more likely to set them around become CEO.
Marketing certainly appears to have a graphic problem
In days gone by six months, I’ve spoken to students at the University of Liverpool, Queen Margaret University Edinburgh and the University of Sheffield on why marketing and general market trends (I’m an associate of the marketplace Research Society) is a good career choice. My conclusion: students are not sold a lifetime career in marketing that well, many seemed surprised at what we do day-to-day.
The industry may have an emergency if we don’t promote ourselves better. I don’t believe people truly realize what marketing involves. I thought the students would think marketing is exciting, but general market trends is boring – my theory after talking with students at those universities is that in the beginning (to my surprise) they thought marketing overall was a bit boring. hard to find yourself in or not so varied unless you’re doing work for an advertising agency creating TV ads.
There could possibly be other reasons that marketing isn’t viewed as being best for career opportunities, perhaps starting salaries seem low so students think it’s hard to build up – maybe due to the media it’s portrayed that advertising budgets are increasingly being cut. In comparison to business management, marketing may be viewed as the “fluffy” stuff, as opposed to the strategic method of in operation. They are just my thoughts, but my concern still stands – we’re able to battle to hire good talent unless industry advocates promote marketing better. Are you currently up for the task?