How exactly to Create and Optimize a highly effective Exit Popup

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
12 min read

What in the event that you could boost email signups by 1,375 percent (or even more)?

And imagine if I told you that the trick to those forms of results is based on something as simple being an exit popup?

Craft blogger Nikki McGonigal used to just have a contact signup form in her website’s sidebar. Then she added an exit popup.

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exit-popup-6

Her conversion rate increased by a lot more than 1,300 percent.

Before you dismiss her results as industry related or being an aberration, you need to know that businesses in only about every industry use exit popups.

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exit-popup-15

How can you get results from exit popups? I’m likely to walk you through the entire process, but feel absolve to skip around if you’d like:

What Can be an Exit Popup?

An exit popup is really a popup that appears on the user’s screen when she or he attempts to leave the website.

It’s a last-ditch effort to help keep your potential customer on the page.

The visitor might land on your own homepage or an interior page, then scroll right down to have a look at your latest blogs or a few of your featured products. Then, finding nothing of interest, she or he drags the mouse toward the X button in the corner of the browser.

At that time, the exit popup appears. Normally it takes up the majority of the page (a full page takeover popup) or become more just like a slider modal.

It might look something similar to this:

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exit-popup-20

I created this exit popup in about 30 seconds using Hello Bar.

This kind of offer can work well if your visitor was eyeing among your products, but decided it had been very costly. Now, they might snag that and cut costs, which eliminates the cost objection.

If you give consideration, you’ll see exit popups on multilple web sites, from retail and SaaS businesses to blogs and local service business sites.

When DO YOU WANT the very best Exit Intent Popup?

It might surprise one to learn that bounce rates can reach as high as 90 percent in a few industries.

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exit-popup-17

Customers bounce for many reasons. Maybe they’re not thinking about this content on the page, or simply they found something more interesting in another browser tab.

Exit popups reduce bounce rates giving visitors grounds to hang in there.

In articles for Venture Harbour on decreasing bounce rates, CEO Marcus Taylor says, “Don’t use pop-ups…unless they’re exit-intent pop-ups.”

Taylor cites Larry Kim’s success in reducing Wordstream’s bounce rate from 69 to 40 percent utilizing an exit popup.

If you’ve pointed out that you’ve got a high bounce rate, that’s reasonable to set up an exit popup on your own site.

You may also utilize them strategically for other specific purposes.

Make Visitors Feel Special

Most people prefer to feel appreciated and wanted. Use an exit popup to market insider or special content for the subscribers.

Let’s say you sell climbing equipment. An exit popup such as this will make visitors think about clicking away.

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exit-popup-5

Discounts and pro tips? Sold! Better still, you’re inviting subscribers to become listed on an organization, which promotes a sense of belonging.

Introduce a fresh Product

Some of one’s visitors may not know about all of the products available for you. Contemplate using an exit popup to market your newest or hottest product.

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exit-popup-14

If your prospect is searching for a mountain bike — especially one which might be much better than the one she or he already has — you’re more likely to capture that consumer’s attention.

Invite visitors to an Event

Many businesses operate both online and in real life. They attend events like conferences, seminars, industry events, and so on.

Consider inviting your prospects to the function via an exit popup. You might ask those who are already likely to focus on say “hi” while they’re there.

Avoid SHOPPING CART SOFTWARE Abandonment

Global shopping cart abandonment rates hover at nearly 75 percent.

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exit-popup-7

But imagine if you can bring some of these customer back by just reminding them they’ve stocked their carts? An exit popup will get triggered whenever a visitor tries to leave without buying items in his / her cart.

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exit-popup-16

Consumers are often distracted. You may have accidentally abandoned a shopping cart software before, also it may have been nice to see an exit popup such as this to remind you of the merchandise you really wished to purchase.

Promote Other Content

Let’s say you’ve published a post aimed toward people near the top of your conversion funnel. You’re educating them and building brand awareness.

If an individual tries to click away, an exit popup that introduces them to a related little bit of content will make them hang in there. Ideally, it must be a post that builds on anything you taught in the initial.

How to generate an Exit Popup That Converts

Experience and A/B/ testing have taught me a couple of things about exit popups which will help yours are more successful the 1st time you launch yours.

Continue to A/B test thoroughly your own popups to get the ideal mix of elements for the audience, but utilize the guidelines below to obtain off to a running start.

Define an unique offer

An exit popup must give your visitor grounds to remain on the page. You can test saying “pretty please,” but you’re better off presenting visitors with a compelling offer.

If is actually a lead magnet, like a free downloadable tool. You might provide a discount, free shipping, or usage of advice in your email newsletter.

Conduct some research into your audience. What tools do they would rather use? Are they more drawn to text content or video? Do they be worried about price points or shipping costs more?

Identify the prospective audience

Polls and surveys work very well for collecting information regarding your audience. Ask your email subscribers to answer several simple questions to assemble data.

Crazy Egg’s tools offer a lot more data-collecting functionality. Running A/B tests on different landing pages, for example, will let you know what sort of copy, imagery, and CTAs they prefer.

Incorporate a progress bar

A progress bar lets your users understand how far they’ve been through a specific process.

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exit-popup-13

Multi-step forms often include progress bars so customers don’t click away in frustration. Should they know they’re already 50 percent done, they could feel more compelled to perform the duty.

Let’s say you’ve created an exit popup for a content upgrade. You should collect your user’s email.

The user clicks “Download,” then gets directed to a popup with another CTA. You may invite visitors to look at your blog, for example, or look at among your newer products.

Choose a clean design

I’m a large fan of minimalistic design. Works out, all folks are, too.

Cognitive fluency plays a large part in whether people like your online design, whether it’s a full page or an exit popup. If something is clean and minimal with plenty of negative space, it’s easier for the mind to process.

Take font choice, for example. A fancy font might look elegant, but it’s harder on the eyes (and brain).

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exit-popup-18

One study conducted with both sets of exercise instructions above revealed that participants actually interpreted the difficult-to-read font as indicative of the exercise’s difficulty.

If you present a cluttered exit popup without clear center point — like the CTA — you risk irritating these potential customers since they think the duty you’re asking them to perform will undoubtedly be too complicated.

Handle objections

There are objections to any purchase you make, whether it’s a six-pack of paper towel rolls or perhaps a Mercedes-Benz. Common consumer objections are the following:

  • It’s very costly.
  • I’ll never utilize it.
  • I’ll regret it later.
  • It’s not worthwhile.
  • I’m uncertain I trust the merchandise or brand.

If it is possible to address those objections on your own exit popups, you will generate increased sales.

For instance, in case a common objection your users face is, “I’ll never utilize it,” you can list several instances where your product would can be found in handy.

Offer several answer

You may have heard that you ought to never present several CTA to your visitor on a single page. That’s true.

However, you can ask a number of questions to lead your visitor to the required action.

Legion Athletics uses an exit popup that asks a straightforward question:

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exit-popup-12

You can in fact see that you can find three options, however the GO BACK TO SITE button is rendered in lower contrast. Both main buttons are brighter with an increase of contrast.

When you decide on a remedy, you’re taken up to another question with four potential answers:

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exit-popup-8

Once you decide on a selection, you’re taken up to the ultimate exit popup.

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exit-popup-19

If you enter your email, you not merely get a set of recommended supplements predicated on your fitness goal, but additionally ten percent off your first order.

That’s pretty compelling. The business has heated up visitors with questions that result in good results. The questions help to make visitors feel understood and welcome.

Choose a strategic CTA color

Color is really a tricky thing with regards to marketing. Some marketers swear by way of a specific hue, while some say this will depend on the audience as well as on the offer.

It’s more difficult than that, though.

For instance, men and women have a tendency to favor different colors.

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exit-popup-1

Additionally, color make a difference mood, emotion, appetite, and a slew of other activities.

Use a CTA color that complements your brand and that grabs attention. A/B test drive it against another color or shade to see if there’s a statistically significant winner.

Just understand that contrast matters. Your CTA button should stick out and render the written text extremely readable.

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exit-popup-4

The one on the left clearly sports more contrast, and can therefore draw more attention.

Incorporate a big font

Font size is comparable to color choice. Visibility and contrast matter a lot more than the precise color.

Look at these four CTA examples:

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exit-popup-9

The first proactive approach includes a font that’s much too small. The 3rd incorporates a font that’s almost completely unreadable.

Use these same concepts on other areas of one’s exit popup. For example, you can find away with a display font for the headline so long as you work with a large font size. However, clarity should trump fanciness each time.

Demonstrate benefits

Marketers sometimes battle to define the advantages of their products. That’s often because they’re thinking like marketers rather than like customers.

Why did you get this car sitting in your garage at this time?

Maybe the seats were convenient than those of other models you test drove. Perhaps you liked the product quality audio system, the advanced tech integrations, or the reduced beltline.

Whatever the case, you didn’t buy it just because a marketer said was made of a particular metal alloy. That doesn’t mean anything for you. You purchased it as you understood its benefits.

In your exit intent popups, concentrate on benefits. Why if the customer return back and present your product another glance? How do she or he specifically take advantage of the purchase?

Add an arrow

Arrows are awesome design components. They tell the reader wherever to check.

Here’s a good example from the popup at RazorSocial:

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exit-popup-21

You may not even recognize that you start to see the arrow in the low left-hand corner, but it’s subtly pointing you in direction of that first form field.

You may use arrows through the entire design to steer the reader toward your CTA.

Use images

I know I praised minimalistic design earlier, but I also understand that images and videos could make marketing assets work harder for the brand. Images capture more of one’s audience’s senses, that may assist you to grab their attention.

Here’s an exit popup I made with Hello Bar to operate a vehicle visitors to my social profile:

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exit-popup-10

Sure, it’s minimalistic. But it’s also boring. THEREFORE I created another one:

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exit-popup-3

(That’s me, incidentally.)

This exit intent is a lot more engaging. There’s an image of me speaking at a meeting, a subtle background texture, and much more dynamic colors. It’s more prone to get noticed because of this.

A/B test different designs to determine how images or videos will help keep visitors on the page. A brief introductory video, for example, will help visitors become familiar with you and learn what you’re about.

Why Your Exit Intent Popup Isn’t Effective

Maybe you’ve tried exit popups during the past without luck. That doesn’t mean it’s an ineffective online marketing strategy. You might have to tweak your message.

There are two significant reasons an exit popup doesn’t work:

  1. It doesn’t grab your visitors’ attention effectively.
  2. The offer doesn’t resonate together with your audience.

You can fix both of these problems by A/B testing new offers and creating more compelling visuals.

It’s also possible that you’re sending the incorrect message at the incorrect time. Maybe you’re pushing a discount at a visitor who’s just entering the very best of the funnel.

Consider testing different exit popups on specific pages of one’s blog. Analyze your buyer personas, assign a persona to each page, and create popups that align with the mark audience for that one page.

How DO YOU REQUIRE Crazy Egg Tools to Optimize your Popup?

A/B testing remains probably the most powerful tools available. Crazy Egg enables you to A/B test variants for anything on your own website, which means you don’t need to guess which version of an exit popup works.

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exit-popup-2

Adjust elements like color, headline, body copy, images, call to action, CTA backgrounds, and much more. Change the font size, adjust the anchor text for links, or decide on a appropriate font for the audience.

You may also use Crazy Egg’s scroll map tool to look at other pages on your own website.

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exit-popup-11

Figure out where these potential customers stop scrolling to comprehend the psychology behind their usage of your site. It is possible to glean information regarding what most interests your audience, then use that information to generate more compelling exit popups.

Don’t stop with just one single A/B test or one scroll map. Keep testing varying elements and angles.

Conclusion

Lots of individuals knock popups, and I get where they’re via. However, I also know they work.

I don’t want a popup to burst onto the screen the next someone visits my site. If the visitor intends to leave, there’s nothing wrong with saying, “Hey, wait, prior to going!”

Offer a particular discount, a free of charge download, or another thing of value.

You may not be in a position to increase your conversion rate by 1,300 percent or even more like Nikki McGonigal, but any increase might help your brand grow.

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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