How exactly to Optimize YOUR WEBSITE to Collect probably the most Email Addresses

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
7 min read

Optimize your website to improve your mailing lists and generate more leads

Amazing, isn’t it? Regardless of being pronounced dead more than once, email continues to operate a vehicle the largest growth for internet vendors and businesses alike.

Heck, it actually appears to be performing better and better each year.

The latest data published here on Smart Insights in the beginning of January proves that currently, email delivers approx. 30 times higher ROI than other channels. Plus, an astounding 95% of individuals rate it “important” as well as “very important” with their organization.

The catch? To generate similar results, you should create a strong and vibrant list first.

And the issue isn’t how exactly to capture those more emails.

It’s how exactly to take action with so many visitors landing and exiting the website through different pages. And what complements it, exhibiting a number of intents because of their visit.

In this post, I’ll demonstrate how exactly to overcome this. You’ll figure out how to collect email addresses on different parts of your website:

  • The homepage,
  • About page,
  • Blog
  • Sitewide calls to action.

Intrigued? Let’s begin.

Email 2

1. The Homepage

A blog aims to attract and convert potential customers who are early in the customer’s journey. Product pages focus on communicating the worthiness of everything you sell.

The homepage, however, must take action all and much more.

For one, it introduces people to your brand, positions you being an authority too, and lastly, entices them to activate with you.

How to convert visitors on the house page?

Use a separate proactive approach, embedded on the page itself.

For example:

A dedicated call-to-action that takes an individual to a separate sign-up page.

Website proactive approach

An entire form embedded within the homepage

Dedicated subscribe page

embedded form on homepage

Why embedded Call-to-actions works so well on the homepage?

For one, since it doesn’t interrupt the first-time visitor’s experience. The decision to action doesn’t jump out at them or cut to their flow through the page.

Instead, it lets them feel the page naturally, at their page, and find out your offer being an integral portion of the knowledge.

2. The About Page

It’s hard to assume that the inconspicuous about page could actually be of any significance, isn’t it?

And yet, once landed on a company’s website, as much as 52% of visitors want to see its about page.

Now, I admit, just over 1 / 2 of visitors may not seem that impressive. However, I believe we are able to safely assume that a lot of of these people aren’t your present customers or casual browsers. Actually, they mostly include people considering employing your organization.

That’s the reason they considered that page – for more information about you as well as your brand.

And what complements it, they present an excellent possibility to convert to your email list.

How to create leads on the About page

Lead generation on the about page requires subtlety. Remember, your primary goal because of this page would be to create a personal reference to visitors, confirm your authority and convince them that you could help.

And obviously, any aggressive to generate leads strategy might overshadow those objectives.

Therefore, your very best option is by using the sidebar banner or perhaps a small popup showing in a less strategic location on the screen, – at underneath or on a side.

Let’s proceed through them in greater detail.

1. Sidebar banner

As the name suggests, this proactive approach resides in the sidebar column of the page, and typically includes a visual or contrasting color to attract a person’s attention.

Here’s one of these of an About Page displaying sidebar banner. In this instance, utilizing a free course to entice more signups.

About page - side bar

Unfortunately, gleam downside to using sidebar banners – banner blindness. Many users naturally ignore page elements that resemble advertising at all, including banners and calls to action in the sidebar.

Luckily, another proactive approach helps overcome this challenge perfectly.

2. Email Popup

I admit that popups have caused a stir among marketers. Some openly discount them while others praise their effectiveness.

Nonetheless, the actual fact remains that email popups will be the highest converting proactive approach, ever.

For example, our customers typically collect 270% more emails with popups, and their average conversion rate exceeds 5%.

Exit popups, another email popup type, we’ll discuss later often convert at 7% or even more.

In contrast, sidebar banners generate roughly 0.5% 1.5% conversion rate. Sliders and bars attract about 1% of signups.

Impressive, right?

Here are a few examples of popups on the About page:

about page - pop-up

Why popups work so well?

For one, since they offer you full control over when and for whom they display.

Most popup platforms permit you to specify timing and choose specific visitor-types to show probably the most relevant offer in their mind.

For example, you can show a far more generic offer to first-time visitors, because you don’t know any thing about their preferences yet.

At once, those who have seen your site before could see highly-relevant offer – a discount code or perhaps a specific lead magnet, greatly increasing their chances for conversion.

3. Blog

The blog may be the foundation of the entire inbound methodology.

Every post you publish aims to attract relevant visitors you could, subsequently, convert into subscribers, and later, customers.

Couple that with the truth that between all of your articles, blog receives the best amount of visits, and you also know why you need to focus list building efforts onto it.

To capture email signups from your blog, utilize the following calls to action:

1. Beneath the Post Banners

Have you pointed out that most blogs end having an offer, prompting one to sign up together with your email to retrieve it?

Offers like these, for instance:

Blog - under post banners

Why under-the-post calls to action work?

Because they place your offer as an all natural extension of the worthiness your content has recently provided.

A one who has just finished reading an insightful and helpful content from you may be naturally inclined to want more info. A banner, strategically placed by the end of the info provides them with a chance to obtain it.

2. Exit Popups

We’ve discussed email popups already. Which proactive approach is their variation that uses an exit-intent technology to recognize whenever a person aims to leave the website and trigger a popup at that time.

Here’s how this technique works used:

exit-intent-optim

The reason for this popup type would be to deter or prevent an individual from leaving the website without engaging together with your brand.

Exit popups typically feature relevant copy, targeting the person’s intent to leave. For instance:

exit popup

Source: PixelMe

Why do exit popups work?

The major reason is relevancy. By targeting a particular behavior, it is possible to present exiting visitors having an enticing offer that engages them together with your brand.

3. Inline content upgrade

Finally, you can even place calls to action within your blog posts. In cases like this, these call-to-actions provide a specific lead magnet called a content upgrade.

Here’s how they look:

inline content

Why inline links to content upgrades work?

Inline links’ main power is based on the information they provide. The idea behind content upgrades is they provide additional and exclusive material for this content one is already reading.

Assuming it offers them with value, there’s huge chance that they’ll also want the excess information.

4. Sitewide

We’ve discussed converting visitors on every major portion of an internet site. But think about converting all visitors, whatever the page they’re on? Luckily you can find calls to action that help with collecting emails site wide. And the very best of these include popups, slide-ins, and bars.

1. Email Popups

We’ve discussed email popups already. And exactly like they help convert visitors on the About page, you might utilize them sitewide.

However, I usually recommend that you utilize several popup to focus on different visitors with offers which are highly relevant to them.

2. Bars

Bars are permanent calls to action that reside either at the very top or bottom of the screen, separately from the web site. Which means that they remain visible irrespective of a full page a person’s viewing.

For example, when viewing this web site, you see this bar:

Site - Bar

3. Slide-ins

Finally, slide-ins act like popups. The major difference between them is how they appear. So when the name suggests, they simply slide right out of the side of the screen, presenting the marketing message completely. For instance:

Site - Slide-ins

Why these calls to action work so well on the website?

To understand their effectiveness, we have to look at their common characteristic – all of those call-to-actions resides outside the site and arrive based on a person’s behavior or interaction with this content.

As an outcome, they are able to deliver probably the most targeted message when visitors will be the most vunerable to it.

Wrapping Up

Email continues to operate a vehicle the largest growth for internet vendors and businesses alike. However, to totally avail of its potential, you need to make sure you’ve optimized every part of the site to get probably the most email addresses.

Hopefully, after scanning this guide, you’ve got a good notion what calls to action to utilize and where.

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

Leave a Comment