Chart of your day: On Wednesday and Thursday the other day, myself and Dave Chaffey presented at B2B Marketing Expo, In ExCel, London about auditing your Martech stack – and today new research has discovered that most think their marketing technology strategy is successful
Most believe their strategy is prosperous predicated on how they achieve their priorities in using martech, but you can find significant challenges with data and integration across different platforms, in addition to problems with getting relevant and reliable data. This may be because of amount of reasons like a complexity of data and also insufficient training, skills, resource or time and energy to help with one of these challenges.
Improving data quality can be a concern for marketers because they shoot for better data and much more accurate targeting.
Over half may also be focusing on integrating data across their marketing technology platforms, though it is a big challenge.
How much marketing technology may be the right amount? It’s sensible to audit your martech stack, this can permit you to be sure you have the marketing technology covered for optimized use.
In the table above we recommend the minimum usage of platform types predicated on each martech channel. We recommend taking the table above and adding in each one of the martech you utilize so that you can start to see the gaps, then you can certainly concentrate on closing those gaps.