How to Choose a Business Name for Your Dropshipping Store

David Linder

David Linder

I write about dropshipping, ecommerce and marketing. Owner of the worlds best product research agency for Dropshippers.
3 min read

Need ideas on what business name to choose for your dropshipping store?


Many dropshipping business owners don’t pay that much attention to naming their dropshipping store. Yet, this is an important thing that someone who wants to start a dropshipping business should have before designing a store or picking dropshipping products. To come up with a business name that makes sense takes careful planning and creativity. So if you’re planning to establish a brand that will stay on for years to come, make sure that you pick the right business name first.


Why choose the right business name?

Your business name is important because it dictates how people perceive your brand in the coming years. If you choose the wrong business name now, you’re likely to spend much time looking for a different name in the future. Or, you’ll have to redesign your brand to match your chosen name later.

The first impression that your audience gets from your dropshipping business is your business name. When they stumble upon your website online, the first thing that they’ll see is your business name or URL. The wrong name can confuse or put off customers and they would end up leaving your store to shop somewhere else. Even if you have a great website, products, and marketing campaign, people will not love your brand if you’re sending the wrong message with your company name.

The right business name is very powerful due to the following reasons:

  • It creates an impact on your customers before anything else.
  • It sticks in your audience’s mind.
  • It’s a constant in your brand even if you change dropshipping products.
  • It attracts the right audience for your brand.
  • Customers can find you easily online.



What makes a great business name?

A great business name for a dropshipping store should have all these factors:

Original. Your customers should not mistakenly associate your brand with another.

Simple. It should be easy to spell, pronounce, and remember.

Meaningful. Your business name should be evocative not restrictive or too descriptive so you can easily add other product categories when you want to go global.

Personality. It should have a personality that conveys the right vibe that you want for your brand.

Availability. Your business name should be something you can copyright or trademark to use legally.

Matches your domain name. It should be the same or very close to your domain name so customers won’t be suspicious.


To come up with a great business name, there are several styles you can use. Some highlight the purpose or function of your company while others are more creative. When brainstorming for name ideas, don’t just stick to the first one you can come up with. Create a list of potential names using these most popular options for business names.


#1 Founder Names

Name after the people who started the company.


Walt Disney, JP Morgan, Bosch, Ferragamo, Martha Stewart


#2 Descriptive Business Names

Conveys the service offered by the company.


YouSendIt, PC World, E*Trade, Toys R Us, General Motors


#3 Creative Business Names

Unique names with no inherent meaning and are just fanciful fabrications.


Google, Kodak, Exxon, Xerox, Verizon


#4 Prefixed and Suffixed Names

Add some letters as prefix or suffix to an existing word.


Foundr, Shopify


#5 Compound Business Names

Combine two different words to create a new name.


Microsoft, Facebook, Snapchat, YouTube


#6 Abbreviations and Acronyms

Use initials and abbreviations for too long names.




#7 Evocative Names

Choose a word with meaning and use it to describe your company.


Amazon, Nike, Patagonia, Virgin



Finding the right business name is crucial. Therefore, you should put time and thoughts into it. The right name can make people remember you. If they like your brand, they can easily talk about you to other people. After all, word-of-mouth marketing is a free yet very powerful form of marketing. You’ll certainly benefit a lot from it with a great business name. Follow the tips discussed in this article to boost your chances of success.

David Linder

David Linder

I write about dropshipping, ecommerce and marketing. Owner of the worlds best product research agency for Dropshippers.

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