Impression matters when it comes to online shopping. Consumers will form their perception of your dropshipping store based on their user experience, the design of your website, and how your products are being presented. Using great photographs on a beautiful website would make you sell better but, this does not guarantee that consumers will not get confused or be put off by how you layout your dropshipping products. Displaying too many product pictures on one page or not categorizing them properly may overwhelm potential customers. Some of them may just leave your store without buying anything out of frustration. Bad dropshipping store design can kill your sales, and that’s the last thing you want for your business.
So, how do you create a professional-looking dropshipping store that boosts conversion? Ensure that you have considered the following factors when you design or redesign your website:
A short, catchy and easy-to-pronounce store name. People will have a hard time remembering your store if they can’t pronounce or spell it.
A logo and tagline that represents your brand or the products you’re dropshipping. Make use of the logo maker apps or if you have the budget, get a graphic designer to customize one for you. A slogan or tag line will help you sell more effectively. If you don’t have the skills for copywriting, take advantage of free slogan generator tools online or hire a copywriter to get it done.
High-resolution images in the overall design of your dropshipping store. Avoid using low resolution, pixelated images in your homepage because the customer would quickly leave your site when they saw one.
An easy-to-navigate website. Sort your products into proper categories so visitors can easily understand what type of products you are selling in your dropshipping store. When they can quickly get this info, they’ll be interested in exploring further. This website is a good example.
A mobile-friendly website. Most people are using smartphones and other mobile devices when shopping for products these days. Ensure that your website looks appealing on both computers and mobile devices.
Short product titles and attractive product descriptions in the Product Page. Long product names look unprofessional so make sure that you shorten product titles properly. Most shoppers prefer to read product descriptions than technical details. Write an appealing description that can convince customers to buy and place the technical part in a separate tab. Adding your video of the products can also help in converting visitors to customers. Don’t overwhelm customers with many images or texts. Balance the amount of images and texts in the Product Page like what this e-Commerce store did.
Prominent “Add to Cart” button. Ensure that this button is placed in obvious places so that customers can always see it when they are scrolling up or down the Product Page.
Product images without the supplier’s name and logo. Consumers don’t easily trust dropshipping stores that use images with other brands’ name and logo. You can either crop out or camouflage this info or look for images that have no branding marks on them.
Product reviews with images of actual products received. Consumers are more likely to trust brands that post product reviews with images of products provided by the reviewers themselves. Reviews offer more information than consumers find in the product description and have a high probability of convincing them to buy your products.
Optimized layout of products. Providing more options to customers can boost traffic but not conversions according to a marketing study. When faced with greater selections, sometimes customers would not buy at all due to choice overload. You can avoid overwhelming customers by categorizing products into different pages or limiting the number of products per page.
Available payment methods and secure shopping badges displayed in the product descriptions and footer. Visitors will feel safer about sharing their credit card details to buy from you when they find this information on your website.
Authentic-looking product discounts and promos. Holiday promotions, flash sales, and recurring sales can peak the interests of your visitors. However, they will not believe that you are offering genuine product discounts if you put new arrivals or the majority of your products on sale. Be mindful with your promo offers so they will work for you and not against you.
A good store or website design is very important in a dropshipping business and so does product research, competitor research, SEO, and marketing. Your website serves as your storefront where you convince visitors to buy from you. All your efforts in researching products to sell, improving your website’s SEO, and marketing your products will go to waste if you have an ugly or confusing website. Therefore make it a priority to create a professional-looking dropshipping store.