Great product images are essential in persuading shoppers to buy.
As shoppers will not be able to personally assess the product before buying, they want detailed visuals to help them determine their quality. With 63% of consumers giving more importance to good product images over product descriptions, you wouldn’t want to lose customers by not providing the images they need. As images can highly influence purchasing decisions according to 67% of product users surveyed, you should invest more effort to create the best dropshipping product images.
As you are competing with other dropshippers in selling dropshipping products, you should have something that will make you stand out from the competition. One way to do that is to use only the best dropshipping product images. Many dropshippers use product photos posted on the supplier’s website and most of them have watermarks and have poor quality. Bad photos are a telltale sign of an inexperienced dropshipping business.
How can shoppers trust your business when you don’t even know how to showcase your products in the best way possible? How can you convince them that you’re selling high-quality products when they can’t see the features you’re saying in your product descriptions?
Shoppers want value for their money, therefore, they will make sure that they’ll be getting great stuff when they shop online. To have an edge in terms of product photography over your competitors, here are things you can do.
Take your own product photos.
If you’re selling a small number of dropshipping products, talk to your dropshipping supplier about getting samples of the products. Most suppliers will be happy to provide samples at a discounted price. However, if you have listed hundreds or thousands of products in your store, start only with a few samples of your most popular items. It will not be practical for you to buy samples for all products in this case. If better photos improved your sales then, that’s the time you buy another batch of samples.
Use product images from suppliers.
Work with your supplier directly to get a range of images for all your products. Bad photos need extra work to improve their quality. If the supplier can only provide watermarked images, remove watermarks using Photoshop or other photo editing services. Although the quality may not be as great as shooting your product images, this is a quick way of getting new dropshipping products up quickly.
Find other sources.
Do a reverse image search through Google Images to find other images of the product. You might find other stores selling the same products or websites selling higher quality versions of the images you have. Maybe it would be cheaper and faster to pay for licensing the photos from them than buying a sample.
Get photo reviews from customers.
You can collect photos much faster with this strategy than doing it all in-house. Reward your first few customers with discount codes, gift coupons, and others to give photo reviews of their purchases. User-generated images can help shoppers get a better picture of the products from people who bought them. Content like this can trigger a more engaging conversation around the products and can increase your conversions as well.
Whether you photograph your products yourself or use images from web sources, make sure that shoppers can see the product features and determine its use by looking at the product visuals available on your website. Below are product presentation ideas to create the best dropshipping product images.
- Product on White Background
Shooting products against a white background eliminates distractions because shoppers can easily focus on the product itself. Ensure that you have a consistent photo style throughout your products to avoid confusing or overwhelming shoppers.
- Product in Use
If your product serves a specific purpose, capture visuals that demonstrate how to use it. To do this, you can create a series of images or a short video to give viewers a better understanding of its function.
- 360° View of the Product
If you sell products with intricate designs like jewelry, a series of images showing the 360° View of the product will give shoppers an idea of how it looks in real life. Adding a video, on the other hand, will let them see the sparkle and design of the jewelry from different angles as if they are seeing it in person.
- Real Images of the Product
Display product photos without filters. They should show the product as it looks like in person. Altered photos may look different from the actual product and may result in customer complaints. You can resize, crop, or design your visuals but never filter them to maintain transparency.
Product images can make or break your dropshipping business. High-quality photos can help you sell better while bad photos can make you lose customers. Regardless if you shoot your product photos or use photos available online, ensure that you only create the best dropshipping product images. Make your product photography stand out from the competition with the help of this guide.
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