Using Instagram as a sales channel for your dropshipping business is a great way to increase your profits. There are many ways you can sell your products on this platform. As a business owner, you are in a good position to market your products to your audience. If you have already built a decent number of followers, selling your dropshipping products on Instagram is one way of monetizing them.
- Selling your products yourself on Instagram provides certain advantages.
- You can promote your brand to Instagram users, not the influencer.
- You’ll not worry about how to include in your posting strategy the messages from influencers that you got to collaborate with to promote your products.
- Your money will be spent on your marketing efforts like showing authentic user-generated content that consumers love instead of paying influencers.
When you have authentic followers who love and support your content, they would likely buy your products because they feel good about doing so. However, you have to make sure that your Instagram page is optimized for sales so you will not miss out on this huge opportunity. Here are some proven ways you can sell your products effectively on Instagram.
Get the most out of your business profile.
More and more people are turning to Instagram to search for brands instead of Google. Therefore you should spend more effort and time to curate an attractive Instagram feed as you did on your website. Ensure that the following info is in place:
Branded Profile Photo
Use your logo as a profile photo because it will make it easy for people to identify your brand.
Your bio is very important. It should provide a description of your business that will let people know what products you are offering. Craft it in such a way that’ll catch people’s attention.
Link to Your Store
Include your store URL in your bio so people can just click on it to visit your store. It can also help in monitoring visits from Instagram to your website.
Your Instagram business profile is usually the first point of contact that a customer will encounter from your brand. Therefore you should ensure to make a great impression so you can persuade them to follow your brand. When they become your devoted followers they are just a few steps away from buying your products.
Use great hashtags in your posts.
Hashtags can help expose your brand to millions of people. However, you should make sure to use hashtags that can target your preferred audience, not just anyone. This way the people who’ll see your posts are those that belong to your target demographics. Go for specific hashtags that are more targeted than oversaturated ones. Instead of using #travel which already has more than 441 million posts, use #travelgoals with 3.1 million posts to promote dropshipping products that would make traveling more convenient. This way, you can use a popular hashtag and reduce the possibility of your posts getting buried in the sea of posts out there. Stick to hashtags in your niche but don’t use too many hashtags so they will not look spammy.
Utilize Instagram ads.
Running Instagram ads is critical for marketing your business. It is easy to set up and provides different targeting options that you can choose to promote your products. One way to do it is to select a post that you like to boost then tap the “Promote” button. Instagram will show you the “Similar Audience” to target with your post or you can customize your own by choosing a specific interest, gender, and age of your target audience. After setting the audience and budget, hit the “Confirm” button.
Run promotions that are exclusive to Instagram.
Whether you want to launch a new product, promote a sale, or offer discount code to your Instagram followers, Instagram is a great platform for promotion. There are two ways you can do this: one, create Instagram Stories that encourage viewers to grab the offer by clicking the link in your bio or two, including the promo details in the captions of your posts.
Build a shoppable feed.
This shopping feature of Instagram will let you tag products that you sell on your dropshipping store. Users can buy the products directly from the app by just tapping on the pictured product. A pop up will appear where the user can find the product name, short description, price, and a link to the product in your website. When the user chooses to shop the product, he or she will be taken directly to your website to enable them to add the item in their cart and checkout.
There are several ways to effectively sell your dropshipping products on Instagram. However, you should also create unique and engaging content to stick out from other drop shippers who are using Instagram as a sales channel for their businesses. Avoid using generic images and videos or those that you can easily get from your suppliers’ websites. Chances are, they are already overused by other drop shippers selling the same products as you. You’ll just be wasting money on boosting your posts because users will not be interested in checking them out. Make sure that you produce your images and videos to offer users something new that catches their attention and compels them to buy from you.
Even if you have a large following on Instagram, you will not be able to convert them into customers if you don’t put time and effort in creating your posts. Always remember that they followed you in the first place because they loved your content or your brand. If you don’t consistently deliver the kind of content they expect from you, they would go find someone else who can. Your opportunity to monetize your followers will be lost as a consequence.