Testing products in your dropshipping business now can save you precious bucks later.
Dropshipping allows you to earn profits without carrying an inventory and worrying about how to have the products delivered to your customer. All you have to focus on when dropshipping products are marketing them and providing great customer service. Although you can sell almost everything in your dropshipping store, marketing them to the right people will cost a lot of money. If you have a limited budget, you wouldn’t want to waste your money on products that won’t bring you more sales.
When you’re a beginner in dropshipping, you’ll have a learning curve no matter how many products you choose to sell. You’re likely to commit mistakes while finding your way around the world of dropshipping but you’ll learn from them and keep on going. Selling the wrong products is a common mistake that dropshippers make. And you wouldn’t want to commit this mistake as it will bleed out your marketing budget without seeing a single return.
So how do you make sure that you’ll only sell winning dropshipping products?
You have to test the products! By doing so, you can determine based on the results if you should continue marketing them or not.
Why should you test dropshipping products?
Testing products to find a winner can cost money. However, this you have to do to learn which sells best. If you don’t have the experience in marketing to potential customers, testing products should be important for you. This way you can gain insights into which items attract customers and which you should avoid dropshipping because they’re not performing well.
Time is money. The longer you do product testing, the higher the costs will be. By conducting tests that will effectively give you results the shortest time possible, you can save lots of money. Just bear in mind that the purpose of the testing phase is to collect information about how your target audience reacts to a specific product you have added to your store. So don’t expect to make a lot of money at this phase. You might get some sales, but they might not be enough to cover for the expenses in product testing.
How to do product testing quickly?
When you already found a product and a supplier, you have to put the product in your store to know how they perform. Below are the various variables that you could use in testing products.
- Content format (image, video)
- Content caption
- Product price
- Kind of sale you’re running (ex: 10%, 50%, or 60% off the price)
- Kind of offer you have (ex: normal retail offer, buy one take one, buy product get a gift, etc.)
- Different targeting (a different page or target audience)
If you’re at the beginning stage of dropshipping, you may not have an email list to do email marketing on. The only avenue available for you at this stage is advertising on social media particularly Facebook and Instagram.
Quick Product Testing With Facebook and Instagram
If you don’t have prior marketing experience, you can start with Instagram. Facebook is incredibly profitable but will take time to learn and manipulate correctly. For quick product testing on this channel, it only takes finding an Instagram page in your niche and contacting the owner for shoutouts. Again, I just want to emphasize that you are doing a quick test of products not the actual marketing per se, in which you utilize the advertising features of Instagram or explore other means an influencer can promote your dropshipping products.
How to quickly test products on Instagram?
To quickly test your products on Instagram, look for Instagram influencers in your niche that fit within your budget. Shortlist at least three pages with an above 3% engagement rate. Just keep in mind that the bigger the page, the higher the cost of shoutouts will be. Test a product on the three Instagram pages one at a time so you can see where the traffic is coming from. This way, you’ll know for certain which page your product is working good in case you want to do further testing.
When the post of the first influencer is almost finished, here are things to note to assess the performance of the product testing.
- Positive comments on the post.
- The number of visits you got.
- Visitor activities on your page (how many add to cart, bought the product, etc.).
Analyze this information to determine if testing the product on the second Instagram page is worth it or not. You can try other variables for the second test such as a different image, different format, caption, and so on.
How to quickly test products on Facebook?
If you’re ready to take on the challenge of testing products on Facebook, here’s how to do it: Create a Page Post Engagement (PPE) ad for your product. By using it as a campaign objective, Facebook will show the ad to people who are most likely to engage with it by liking, sharing, commenting on the post, and so on.
Testing products using PPE is cheaper than purchase objective ads. As Facebook will only show your ad to users who will possibly engage on it and not those who most probably visit your site to purchase, the CPM (Cost per 1000 impressions) will be cheaper. You can use conversion ads later on when you have identified your winning products and want to launch a more intensified marketing campaign.
If customers do buy your test products, you can follow up with them to ask for their feedback. Inform them that you are testing a new product and want to learn if they are sufficiently good. By doing a product validation, you feel assured that you’re marketing efforts for the product will be worthwhile.
You have to test new dropshipping products in your store to avoid losing money to products that nobody wants. A quick test of products on Instagram and Facebook can effectively save you some time and money. It will take time before you start getting sales which is why you have to invest wisely every penny you got. Just don’t give up and believe in yourself because hard work pays in the end.