Are you planning to use influencer marketing as a means of promoting your dropshipping business? Collaborating with the right influencer can increase your web traffic, conversions, and authority. As followers look up to the influencer they follow on social media, they’re more likely to check out products that he or she endorses.
Based on a Tomoson poll, for every dollar spent on influencer marketing businesses earn $6.50. By using influencers to promote your dropshipping products you’ll be able to increase your return of investment and build loyalty for your brand. However, not any influencer can help your brand. You should only work with those who are the right fit for your brand to avoid wasting time and money.
Finding the Right Influencers
Searching for the right influencers is a daunting task if you don’t know where to look and how to go about the selection process. So I’ve put together this guide to help you find the right person or people that can help boost awareness and reach of your dropshipping business.
Google Search Influencers
The right influencers are those that are already creating content in your niche. Make a Google search for industry-related keywords and terms to get the names of people who are experts in those fields. You can also look at review articles, websites and web pages related to topics in your niche, and do a Google search for mentioned influencers.
Search Influencers on Social Media
Most influencers have some kind of social media presence and by looking at their profiles you’ll learn more about them. Search in the social media channel the hashtags, specific users, keywords, and phrases related to your niche. You can also check the tagged users and the commenters on industry-related posts with high traffic. Another way of finding influencers on social media is through the posts of influencers working with your competitors.
Search Influencers via Software
Software like BuzzStream and BuzzSumo can help you research influencers quickly. You can identify influencers who are popular with your target audience and analyze their content type, influencer interactions, and other essential success metrics.
Make sure that you create a spreadsheet to list down the names of the potential influencers you can find. Include all the essential information such as social media handles, number of followers, and so on which will help you determine the right influencer later on.
Determining the Right Influencers
To get optimal results from influencer marketing you must ensure that the influencer is the right fit for your brand. Here are things to consider when you assess each influencer:
- The influencer’s lifestyle should fit your brand image.
- The influencer has not worked with any of your competitors.
- The current audience of the influencer.
- Your target audience should be active on the influencer’s channel.
- You can afford the influencer’s fees/rewards.
- The influencer already tried or at least familiar with any of your products.
- The influencer should have the personality that you want to work with.
- The influencer’s expectations from you.
After you have finalized your list of potential influencers the next thing to do is to approach them. Contacting influencer is not easy. You should know how to approach them properly to gain their attention. Before you do this, make sure that you have checked their website as they might have already posted about their collaboration policies there. When you have an idea on how they approach their campaigns you’ll know if they are the right fit for your brand. You can also learn if you meet influencers’ collaboration criteria before contacting them.
Always be professional with your approach. Use your business account and professional address to boost your chances of convincing them to work with you. You can initiate contact with influencers by sending a private/direct message on their social media accounts or through email.
Private or Direct Messaging Influencer on Social Media
This is a quick and informal way of connecting with influencers. If you use this route, be quick and be direct with your message. Ensure that you speak professionally and state clearly why you want to work with the influencer. Before sending a private or direct message, make sure to follow them and like or comment on their posts. This way they’ll be more than willing to collaborate with you. However, they may not easily see your message if they have thousands of followers. It is best to email the influencers to their given email addresses to up the chance of your message being read.
Sending Email to Influencer
Bear in mind that influencers are busy people too. Make sure that your email is short and straight to the point. Remember to speak professionally as you tell them who you are, why you believe that they’ll be the right influencer for your brand, and why they would love your products.
There are two ways that an influencer can endorse your dropshipping products: through a product review or as a giveaway to their followers. Here’s an email template from Aaron Agius you can use when contacting influencers for the first time:
My name is [your name] from [company]. I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name].
I’m reaching out to you because I have a product that I think your audience would appreciate. Would you be willing to test and review [product]?
I can provide a free sample for you to review, and three extra ones that you can give away to your audience.
Please let me know if you are interested.
Thanks for your time,
Yet if you can create your email template, the better. Just ensure that you follow good email etiquette when sending email to influencers.
Influencer marketing is a marketing method that had been proven successful by many businesses. However, finding the right influencer to endorse your dropshipping products is not easy. You need to research influencer names related to your niche and filter them to get the right influencers for your brand. Contacting them is even harder as you need to create the perfect pitch to get them to work with you.
You are likely to face rejection with influencer outreach but don’t give up. The hunt for the right influencer is a challenging game. If one approach doesn’t work then try something else. Make sure to follow-up previous communications if you don’t get a response because you’ll possibly get the influencers’ attention if you do. With a dropshipping business, hard work and persistence always pay off.