A visually-appealing ad creative can have a huge impact on your conversion funnel.
Facebook is not an easy channel to navigate for advertisers. You have to compete with your fellow dropshippers and your target audience’s family and friends for attention. Why would someone check out your ad when they have tons of photos from familiar people to look into? This is the reason why you have to create a visually-enticing Facebook ad creative to grab viewers’ attention. If you don’t, you’ll have a slim chance of getting clicks and conversions for your dropshipping store.
How to compete for Facebook users’ attention with your ad?
To compete, you need to have an exceptional media to share in the right format and size to fit your ad. Facebook offers 5 main ad formats: single video ads, single image ads, carousel ads, slideshow ads, and canvas ads. Video ads are considered to be the most engaging format for an ad campaign on Facebook. Based on statistics, 54 percent of people want to see more videos from the brands they follow. While 85 percent of shoppers are more inclined to buy a product after seeing its video.
However, coming up with a video ad creative is hard when you don’t have the money to buy product samples for creating videos. Although you can use product videos from your dropshipping suppliers, most of them don’t have one. This is a dilemma that many dropshippers face when planning to run Facebook ads to market dropshipping products.
Of course, there are other ad formats available for Facebook advertisements and they only require images. You can choose to create an advertisement using a single image, a carousel, or a slide show. Canvass ads, however, are more complex and costly to set up. You wouldn’t want to invest your money on them at the early stage of your business.
To help you design better image ad creatives, I will share in this article the most engaging Facebook ad images and where to find them. Are you ready? Let’s go!
What images convert better on Facebook ads?
Some images have been found to be very effective in converting people. For your ads to perform better on Facebook, here are things that you should do.
#1 Include happy women images.
The best type of images to use in Facebook ads are of happy women. Women who look carefree and overjoyed while looking directly at the camera have been found to convert best than other images. Many products can be tied up to this type of image including wellness, health, and nutrition, to name a few. If the image of a happy woman is relevant to the dropshipping products you sell, then go ahead and use it.
#2 Use images that are contextually relevant.
A contextually relevant image has a connection to what your post is promoting. For example, if you’re selling nutritional products, avoid using images of soda and pizza. Don’t use random photos for your ads because people will not be able to translate your message correctly. Even if you try to make the connection using texts, the image will still look out of context. Be mindful when choosing images for your advertisements because people tend to remember pictures than they do words.
#3 Add a pop of color to your images.
Your ad should pop out from the user’s feed not blend into it because it is easy to skip over. Too many colors in your post are not good also as your audience may experience a sensory overload. There should be a good balance of light greys and whites with a pop of vibrant color like orange, red, pink, purple, or green.
Colorful logos can also convert better. If you have a bland logo, you can make it colorful by adding text, border, or background. Avoid using the blue and white color combination as they blend too much on Facebook’s news feed. By exposing your logo consistently and prominently, people will recognize it over time.
#4 Present a clear and solid value proposition.
Grab people’s attention with a solid value proposition. The word ‘Free’ and ‘Win’ can attract the eye presented in striking colors and can increase click-through to your website. You can use this strategy when running a contest or limited-time promotion.
#5 Use images of children and pets.
Pets and children are among the most-shared images on social media. This is why you’ll be smart to use them in your Facebook ads. If you have a product that can be presented using a baby or pet image, then use this idea to your advantage.
#6 Experiment with odd or funny images.
People usually come to Facebook to relax and be entertained. When you can make them laugh with your ads, the higher the chance of them clicking through to your site. This is very effective in grabbing people’s attention and increasing your conversion. If the brand persona that you’re going for is of a fun and casual brand, this is a great strategy for you. One good example of an image that can cause users to do a double-take is an image of a pet or a baby with a funny or odd expression, photographed with your product.
#7 Avoid photos with busy colors or backgrounds.
If your images have too many things going on, your main message might get lost in translation. Keep your background plain and simple so that the subject will be the focus of your viewer’s attention. Simplicity is key to make better image ad creatives that speak to people.
Where to source images for your Facebook ad creatives?
There are four options you can explore when it comes to finding the images to use in your advertisements.
- Hire a designer to design creatives for you on Upwork, Fiverr, etc.
- Use photos from your website.
- Buy product samples and photograph them to create your photo library.
- Use free or paid stock images that are relevant to your brand or products.
Now that you know what highly-converting images to use to make better Facebook image ad creatives and where you can find them, try them out already! Don’t rely on videos too much because images can also work well in image ads, carousels, and slideshows. If you take into consideration what has been discussed in this article, you’ll be on your way to creating Facebook ads that sell.