All dropshippers encounter dropshipping struggles when they start their business. With 90% of startups failing in the first year of their business, the future is grim for anyone who is planning to jump into dropshipping. The failure rate is high not because of the competition but due to self-destruction. Most dropshippers plunged into the business unprepared, without understanding properly the risks involved. The lack of experience, persistence, and ability to take risks are some of the major factors why only 10 percent of dropshippers succeeded.
Business owners struggle in the early stages of their business. Many fail at the first try. While some of them went back on their feet and tried again but the majority of those who failed, quit dropshipping because it did not work for them the first time. Successful dropshippers have failed multiple times before they were able to find the right recipe for their business. Dropshipping struggles are real yet they can be overcome. There are ways that you can resolve problems in your dropshipping business to prevent disastrous results. And quitting is not one of them. As long as you have the persistence to achieve your goals, nothing is impossible.
Here are the struggles that you are likely to face and the recommended solutions to overcoming them.
Lack of knowledge and experience.
Many dropshippers fail because they let their emotions rule them. They are so excited to start dropshipping and earning profits that they would skip some important steps and rush into launching their stores. A clueless drop shipper is set to fail. If you are not mentally, emotionally, physically, and financially ready to take on dropshipping then don’t do it.
Yet, if you want to make dropshipping a real business you should learn the essential skills you’ll need, the pros and cons of dropshipping, common mistakes to avoid, and other dropshipping tips that can prepare you on the challenges ahead. There are tons of information about dropshipping out there such as articles, videos, and courses but you need to research. Forums are good sources of information but they are not meant for teaching you the basics.
Of course, no ordinary human being can master all skills in a short time. For those you cannot do by yourself, you can always outsource to people who have experience in those areas.
Finding the Right Product
Regardless if you’re a beginner or a seasoned dropshipper, finding the right product is always a struggle. Products that are restricted, copyrighted, or trademarked are recipes for disaster. Saturated products are difficult to sell while trending products need the right timing to get the best results. To avoid failure in selling dropshipping products, product selection should not be done haphazardly. Make sure that you choose using the 4 strategies discussed in this post.
Finding the Audience
You might have found a winning product but finding an audience might be a struggle for you. This happens when you choose the product before you decided on the niche. However, targeting the right audience is still achievable using this guide. It is a must that you have the right target audience to avoid wasting your marketing budget to a group that has no interest in what you’re selling.
Lack of Budget
Dropshipping only needs minimal investment and capital. This is true in this industry. However, it takes money to make money. No one will buy from you if you don’t advertise and market your goods. Although there are ways to do free marketing, you still have to intensify your efforts with paid ads.
You should have reserve funds to fulfill orders because it will take days for the customers’ payments to get credited to your seller account. Use your money to make more money. So you will not struggle in financing marketing, order fulfillment, and other unexpected expenses, make sure that you have sufficient funds and can access them anytime you need.
Not everyone can get a sale in the few weeks of operation. Those who did might have found the right model for their business. For most dropshippers, it will take more adjustments and calibrations to find the sweet spot. If you are not able to pinpoint the problem in your dropshipping store, you might not get a sale for months. Some aspects that prevent visitors from converting include:
Targeting a broad and competitive niche.
People cannot find you because your business doesn’t show up on the first few pages of the search engines. You cannot compete with major brands selling the same product as you if you don’t have a whopping marketing and advertising budget. You should niche down to find a sub-niche with less competition. Find the best niche using this post as a guide.
Not having a Unique Selling Point(USP).
When you have a USP, it makes you stick out from other dropshippers even on a saturated market. Focus on creating a USP to make your brand memorable to your target audience. It could be having the best return policy, great customer service, or uniquely marketing your brand.
No social media presence.
If you’re not on Facebook, you’re missing the opportunity to get your products in front of the 1.59 billion active users that are using the channel daily. You should learn the importance of having a social media presence to sell your goods better. Instagram is another source of traffic that you can direct to your website and convert.
Incomplete product descriptions.
Describe your product in such a way that customers will feel like they are holding it in their hands. Don’t copy the seller’s descriptions or your competitors. Create your own using the information you find from them. Here are tips you could use to write product descriptions that sell.
There are other ways that you could improve conversion on your website and generate sales in this post.
Dropshipping struggles are real. Some dropshippers gave up while some persisted. If you’re not seeing results yet, then keep on learning and trying new things. Just don’t give up too soon. You’ll never know, after some tweaks and improvements, you’ll hit the jackpot one of these days.