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Compelling dropshipping product descriptions help you sell so you don’t have to.
Writing great product descriptions for dropshipping products takes skills and creativity. It is not something that you can just produce out of thin air nor create haphazardly. A product description is a marketing copy that tells about a product and the value of buying it. Its purpose is to provide customers with vital information about a product’s features and benefits so they’re convinced to purchase.
However, writing dropshipping product descriptions are not merely describing the products. Dropshipping entrepreneurs and marketers are prone to commit this mistake which results in a low conversion rate in site visitors. Killer product descriptions augment product pages by selling the products to real people. They don’t just dispense information about specific products for search engines.
To boost sales in your dropshipping store with the help of highly-converting product descriptions, here are 4 strategies you can explore.
4 Strategies on Writing Product Descriptions that Sell
#1 Zero in on your ideal customers
When you write a product description meant for the consumption of a huge crowd of shoppers, your description becomes weak and you won’t be addressing anyone at all. Great product descriptions speak to your target personally and directly. You pick the words your ideal customers use and you conversationally write them.
Imagine yourself selling your dropshipping products to your customers face-to-face. What words does he or she use? What questions does he ask that you should answer? Does he appreciate humor? Try to include that language into your site so you can create a similar conversation that resonates deeply with your audience. Here’s an example from Luxy Hair.
#2 Tempt with benefits
Don’t focus on features and specifications when selling products to customers because they are not interested in those. What they want to know is what’s in it for them and how will it resolve their pain points. That’s why you have to emphasize the benefits of each feature like Method Home did with their product. Don’t just sell a product but sell an experience too.
#3 Entice with sensory words
Sensory words boost sales because they capture more brain processing power. Your audience’s brain processes them as if they can taste, see, and feel the thing being described. By using sensory adjectives in your copy, you make your audience experience your copy while reading. Take a look at how Green & Black’s use the power of sensory words in their product descriptions.
#4 Aim for scannable description
Scannable dropshipping product descriptions are easier to read and more attractive to customers. When you design yours, make sure that you incorporate the following in your copy:
- Enticing headlines
- Easy-to-scan bullet points
- Plenty of white space
- Readable font size
Check out this great example from Innocent Drinks.
Not everyone can write compelling dropshipping product descriptions. If you’re not a copywriter, this will not be easy for you to do. Either you get a crash course on copywriting and make use of copywriting tools or hire a professional copywriter to write your product descriptions. If you choose the former, below are copywriting tools that can help you create killer copies for your dropshipping website.
9 Copywriting Tools to Make Better Copies
For writing fun copies:
For checking copy quality and uniqueness:
For SEO optimization:
Compelling dropshipping product descriptions are interesting and delightful to read. Share your knowledge on your dropshipping products by using words that your audience uses. Try not to be boring and write with enthusiasm to share your products with your customers to compel them to buy. If copywriting is one of your weaknesses, you can learn about it with the help of copywriting tutorials online and copywriting tools. Else, just outsource this task to freelance copywriters so you can focus on other aspects of growing your dropshipping business.