Local advertising allows dropshipping businesses to amplify marketing efforts on where most of the target customers are located.
A tactic that is often overlooked, local advertising can help you attract a new group of customers geographically. This is a technique that can be done both online and offline. A local advertising campaign is a cost-effective way of targeting a specific demographic and ensure that potential customers can know about you. With this method, you’ll not waste money on ads that can reach more audience but only generate little interest. You just need to determine which strategy is most beneficial for your dropshipping business.
To help you leverage local advertising for your dropshipping business, below is a list of ideas you can start with.
Distribute brochures or flyers.
Create brochures or flyers yourself using PowerPoint and other tools or you can have them printed in bulk. Make sure that they contain your business name, website URL, email address, some of the products you sell or promos, and a call to action. You can place brochures or flyers in, local libraries, coffee shops, and other businesses. This lets you market your dropshipping products to people who spend most of their time in offline locations.
Get listed with Google My Business
Regardless if you have a physical presence or not on the area where your prospects are, you should create a Google My Business profile as a service area business. This means that you only serve customers at their location and not in your listed address. Having a Google My Business profile will give your business free advertising on Google because of the following:
- Your business will appear on Google Search, Google Maps, and Google’s Knowledge Panel.
- You can use the Q & A section of your profile to emphasize important features and boost customer confidence.
- You can gather Google reviews through organic advertising.
- You can showcase products, promotions, news, and events to your profile.
However, Google requires that businesses with no physical location hide their business address on Google Maps. This is to prevent potential clients from going to the listed address and find out that the business has no physical presence there. Google penalized those who don’t comply with this policy by removing their listings. To protect your listing, make sure to adhere to Google’s guidelines.
Give out branded swag.
Invest in inexpensive branded swag for family, friends, or as a giveaway. It’s a good investment that comes a long way. Advertising your business will never stop unless people will stop using your swag items. Swag ideas include jackets, t-shirts, baseball caps, lanyards, bracelets, umbrella, and more.
Advertise on local newspapers
There are different advertising opportunities in the local newspaper. You place an ad for a fee or take advantage of free listings to post about your business. Some local magazines, news sites, and event directories offer free postings too. You can research them online or ask around your city or neighborhood if you’re residing in the area where you’re selling dropshipping products.
Invest in vehicle wraps for your car.
Car wraps attract attention. It’s an effective tool in getting people to notice your ad and learn valuable information about your business. The great thing about this method of advertising is that it never stop marketing for you. Parked or on the move, your car will continue to advertise your business 24/7 all through the year. Just make sure that your business name, website URL, and contact information are printed in the car wrap together with an enticing image or slogan so people will be interested to look up your store online.
Do billboard advertising.
This form of local advertising will cost more than the other options discussed in this article. There will be startup expenses for the billboard design, printing, and construction, and a monthly maintenance fee. The cost of billboard advertising depends on several factors such as the size of the billboard, the location, the total traffic in the area, and the estimated number of people to see your ad.
Advertising your dropshipping business on billboards can have certain advantages. People passing through where your billboard is located will not miss your ad. If it is placed in the area where traffic jams are common, you’ll get a great deal of performance for your advertising cost. It will also make an impact on commuters who travel along the route of your billboard location every day.
Targeting your potential customers through local advertising has many advantages that you can use to leverage your dropshipping business. If you want to sell to a specific demographic in your area or to where your prospects are located, local advertising is a cost-effective way of doing it. Whether you advertise locally online, offline, or both, ensure to pick only the best strategy that will benefit your business the most. It can be a single method or a combination of two or more ideas, it’s your decision. Just remember that the more you advertise your business, the more exposure it gets, and the higher the quality of your advertising performance, the more sales you earn.