A saturated market frightens many dropshipping beginners which is why they look for products or niches that are not yet saturated.
If you look at dropshipping forums nowadays, you’ll see that a too saturated product or niche is a big concern for aspiring dropshippers. The threat of a huge competition makes them look for a less saturated market to sell on. They believe that with less competition they have a high probability for success in dropshipping but, is this true? Let’s find out!
What is market saturation?
Market saturation is a situation that businesses have to deal with someday. As new competition emerges every day it will only take a little while before the market gets saturated. No market stays unsaturated for long. As business owners are always looking for ways to generate high profits, the competition will start rolling when they get wind of a less saturated market that they could sell to.
A product market becomes saturated when there is no new demand for the product. This can be due to the decreased need for the product, increased number of competition or the product has become obsolete with the introduction of a newer, more sophisticated version.
Remember the fidget spinner craze in 2017? The interest in the gadget grew rapidly and then died out quickly. Thanks to companies that flooded the market with knockoffs which made the product more affordable for everyone to buy and own. The market for fidget spinner has been saturated and people have lost interest in it.
What are the key signs of a saturated market?
When picking dropshipping products to sell, you should know first whether the market you’d be selling it too is saturated or not. This article explains how you can find if a product is already saturated so make sure that you check it out. To determine if the product market has been saturated, look for the following key indicators:
#1 – No new demand for the product.
#2 – A steady decline in product sales or interest.
#3 – The customer base has been serviced.
#4 – The product supply is higher than the demand.
Is a saturated market good or bad for a dropshipping business?
A saturated market has certain disadvantages yet, it provides opportunities too. It can strike fear into any business owner’s heart especially new dropshipping entrepreneurs but, it’s a reality that everyone with businesses has to face. Fortunately, there are several things you can do to stand out, compete, and prosper in a saturated market. I suggest that you read this article to make your dropshipping business stick out in a crowded market.
Market saturation is a phenomenon that all businesses big or small have to contend with. Many companies stay in operation despite a saturated market. They become more creative and innovative with their product offerings to convince customers to buy. Some companies designed their products to be replaced after some time as a way to combat market saturation. One example is the iPhone. An iPhone model becomes obsolete when a new one is launched. Thus, the iPhone users have to upgrade to the latest version to enjoy more advanced features.
A product can become market saturated when there’s no new demand generated for it. A continuous decline in sales is a red flag of waning interest on the product or that the entire customer base already owned one. When manufacturers produce more than what people need, it’s also a sign that the market has been saturated.
Avoiding a saturated market is not an effective way of finding success in dropshipping. It’s just a delaying tactic you can employ temporarily because market saturation will eventually happen. Instead of evading it, learn how to take advantage of the opportunities a saturated market presents. Innovate continually to stay on top of your game. When your brand has staying power, you can stay in business for the long term.