Long-tail KEY WORD RESEARCH Strategy to enhance your SEO

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
6 min read

Are you following these simple long-tail key word research steps to boost your SEO?

Long-tail key word research is fundamental to SEO. It has turned into a focus for achieving high rankings on google search so when strategized and executed carefully, it could produce very rewarding results.

Why are Long-tail Keywords Important?

A long-tail keyword is descriptive in nature and normally includes three or even more words.

More descriptive phrases are lower in cost and risk, yet provide a higher possibility of conversion. And, just as much as 40% of most search traffic on the web is driven by long-tail keywords.

So why spend resources on finding long-tail keywords that may only drive a little part of traffic, I hear you ask? You will want to just concentrate on main short-tail keywords and drive loads of traffic immediately?

The number 1 reason behind targeting long tail keywords, specifically for start-up companies, is they generate faster results and so are more cost-effective. It is possible to spend years and resources attempting to rank in serach engines for ‘men shoes’ nevertheless, you can rank in serach engines for ‘blue soft sports shoes for men’ in only a couple weeks.

Long tail keywords are less popular, have lower search volume and so are less competitive, rendering it an appealing focus for an SEO strategy.

There are four steps to choosing the best long-tail keywords which will deliver instantaneous results with regards to ranking, traffic, and conversions for the online platform.

1. Study your competitors

First, learn who your competition are and what keywords they’re ranking for. Knowing what keywords they’re targeting, and just how much traffic they’re receiving for targeting those specific keywords, are certain to get you started. If your competitor is utilizing a long-tail keyword because of its PPC campaign for a couple weeks, this means this long tail keyword is driving traffic and you ought to target it.

Finding your competition and searching for the keywords they’re targeting is easy. You can find valuable paid SEO tools that may do this for you personally such as for example BuzzSumo, Ahrefs, and SEMRush. Predicated on experience and results, SEMRush is the best, but you have to test all of them and see what gives your organization the very best results.

Let’s have a look at one start-up company’s key word research – PakFactory. Through the use of PakFactory’s SEMrush Domain Overview, it could determine the company’s competitors predicated on its website’s data intelligence:

By simply clicking the link of every competitor, you can examine out what keywords they’re targeting through their very own domain overview and just how much traffic each keyword is driving.

You’ll find a great deal of keywords your competitors use to operate a vehicle traffic, but how can you know those to focus on? This brings us to another topic, knowing your primary keywords.

2. Know your primary keywords first

Do you understand your 10 most significant keywords which will be used because the foundation of one’s future google ranking success?

Before looking at your long-tail keywords, it is important to have an obvious notion of what your primary keywords are ahead of researching your long tail keywords. Why?

Your long tail keywords will be the descriptive version of one’s main keywords. Put simply, you should know your primary keywords clearly before you generate your long tail keywords.

Your main keywords should contain:

  • 3 or fewer words
  • Medium to high competition (in accordance with the)
  • Higher than 200 monthly searches on Google Keyword Planner (normally)
  • Higher than 200 organic searches on SEMRush (typically)
  • Targeted by a number of of one’s competitors

Main keywords are exactly what will eventually drive probably the most traffic to your internet site after you have mastered long-tail keywords. There are several helpful tools which are helpful to find main keywords:

  • Google Keyword Planner
  • KeywordTool
  • Accuranker
  • Google Trends (predicts what keywords are anticipated to cultivate in specific industries)

It is essential to keep an eye on your primary keywords’ ranking fluctuations since they will serve being an indicator to whether your long tail SEO activities are working or not.

Once you’ve found your 5 to 10 most significant main keywords, all of those other steps turn into a lot easier. These main keywords can help you identify relevant long-tail keywords ideal for your web platform.

3. Determine your long-tail keywords

The data from your own competitors and main keywords can help you generate the relevant long-tail keywords you’re targeting. Let’s assume your primary keyword is ‘Trade Show Displays’.

This keyword will undoubtedly be used to find out which kind of long-tail keywords you need to select and target. Any long-tail keyword that’s either directly or indirectly highly relevant to your primary keywords ought to be contained in the list.

You may use exactly the same tools mentioned previously to get your long-tail keywords.

Your long-tail keywords should be relevant to everything you are targeting. For instance,

Main Keyword: Trade Show Displays

Long Tail Keywords: Trade Show Displays Toronto, Trade Show Poster Display, Fabric Trade Show Exhibit Displays, Ipad Display Stand Trade Show

The idea would be to find as much long-tail keywords as you possibly can which have low to medium search volume as these keywords can help you rank easily and drive traffic very quickly.

Your long tail keywords should contain:

  • 3 or even more words
  • Low or medium competition (in accordance with the)
  • Fewer than 100 monthly searches on Google Keyword Planner (normally)
  • Less than 150 organic searches on SEMRush (typically)
  • Been targeted by a number of of one’s competitors

Incorporate these long-tail keywords in your landing page’s content, continue steadily to optimize your site for more long tail keywords, and make sure your website is search engine friendly when it comes to design, layout, and speed. Most of these factors will play a role in gaining faster results and eventually help increase the rankings of both your long-tail and main keywords.

When you start targeting long-tail keywords, a significant part of organic traffic will undoubtedly be driven by these keywords in comparison to a small part of traffic by main keywords in the beginning stage of one’s online platform.

4. Track your keyword activity consistently

The reality of SEO is that not absolutely all of the keywords you intend to rank in serach engines for will deliver the required results, which explains why tracking the actions and changes to your keywords becomes an essential task.

Tracking keywords with regards to their ranking, conversion, profitability, and lifetime value consistently can help guide you which keywords to optimize and concentrate on and the keywords which will potentially bring probably the most success to your web platform.

SEMRush Project Ranking Tool can help you identify the positioning of one’s keywords every day. You can even check how your keyword ranking comes even close to your competition.

Tracking new and existing keywords and implementing them into your site should be among your top priorities as this activity can enhance your ratings dramatically.

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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