The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses.
I’m Lesley, founder of We Mean Business London, we make big brand marketing accessible for startup budgets
What can be your background in Marketing, and how did you become in the positioning you’re in now?
15 years in FMCG brand building, heading up brands such as for example Lucozade, Aquafresh, Ferrero Rocher, Kinder Surprise. I create my very own consultancy business 24 months ago to greatly help pass on the abilities and techniques of brand building to startups having an focus on supporting women & entrepreneurs – the ‘We’ in We Mean Business.
Which technical skills can you believe are most significant in your role?
Listening and using my experience to comprehend in which a brand is within their business and how far better support them within their ambitions.
Which soft skills prove most readily useful in your role?
Communications, listening, honesty and transparency.
Which markets does your company operate in?
Startups which range from drink and food to fitness.
Which Marketing or Business related book can you recommend to a colleague, and just why?
All Marketers are Liars by Seth Godin, -he’s the master of marketing.
What could be one of the primary challenges Marketers face in the market you operate in?
Having the budget and belief in order to cut through the tart up industry noise and stick out.
How can you as well as your team overcome these industry challenges?
Provide rationale for the spend but additionally to supply shortcuts and tactics to create cost-effective growth into your marketing.
Describe just what a typical trip to work appears like for you personally?
Calls and emails, in person consultations or workshops will be the mainstay, alongside panel talks some evenings.
Please share two digital marketing tools that assist you to as well as your team accomplish your targets each day.
In your opinion, do you know the most effective skills a marketer in your role might have?
Experience and bravery
What can be your biggest career goal?
Heading up Lucozade & establishing my very own business.
What are your most significant KPIs (Key Performance Indicator)?
Happy clients and successful results.
What is exclusive concerning the organization you work with?
My experience is our USP.
What will be the most significant attributes you search for in a Manager?
Experience, capability, smart thinking, and proactivity.
Across the marketing mix, what medium has taken your organisation the very best results?
It’s always a variety of things, but talks and workshops certainly are a smart way of demonstrating your strengths and building knowing of your expertise.
Describe probably the most successful projects or campaigns you’ve done. Why was it successful?
Google ads for litigant, boring I understand however the response rate has delivered tenfold and the ROI is insane.
Have you done a project or campaign that didn’t go as planned? Please describe what went wrong, and the main element takeaways from the knowledge?
Most campaigns have some not likely to plan, the main element is usually to be flexible, know very well what you need to achieve and adapt if you’re not obtaining the results you expect
What is the greatest little bit of work-related advice you have ever received?
It’s never the exterior obstacles that stop you, it’s the within ones.
What can you see as the utmost exciting future opportunities in digital marketing you are focusing on?
Influencers and what sort of brand may become an influencer in its right.