Millennials, once we know them!

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
2 min read

Chart of your day: So how exactly does device preference for online activity differ with generations?

Marketers are always raving about Millenials and how important it really is, because of their brand to attain and target this segment of the populace, especially the youth-oriented companies. Actually, it’s deemed equally vital that you decipher the millennial category compared to other generations and develop an integrated online marketing strategy that targets different segments of the audience with original approaches, suitable with their consumption habits.

It comes certainly that the invention of mobiles had given rise to the migration of online activities from PCs, albeit slow and steady. Smartphones have only boosted that migration, switching from PCs to mobile-first considerably faster. However, that rate of migration only pertains to a particular segment of the populace, advocated by how old they are, to become more inclined towards adapting newer devices for internet usage.

Recent research from Global Web Index shows us the way the need for mobile in online activities varies immensely between generations. From the 34 online activities which were tracked in this research, millennials (age 21-34) completed most them on the cellular devices and on the other hand, seniors (age 55-64) completed a lot of them on the laptop. So when you might expect, Gen X (35-54) lies somewhere in the center of the two 2 extremes, making use of their online activities spread fairly evenly across mobile and laptop.

Another section from the detailed infographic by Global Web Index reiterates the sharp change in millennials’ internet consumption habits in the last couple of years. 2016 appears to be the defining year where millennials’ online activity took a turn and overlapped across mobile and laptop devices, till, as shown on the graph, mobile device popularity started exceeding that of laptop devices.

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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