Shockingly, 94% of respondents aren’t ready for GDPR
With the brand new GDPR changes being implemented in-may, this is a hot topic on every marketer’s mind.
The change in regulations will affect just how companies can retrieve, use and store data. This change severely limits the widely practiced ways of asking for a contact address to get an organization whitepaper or enter a competition, and being continued a contact list for promotional emails and ‘spam’ that an individual didn’t originally consent to.
GDPR will affect every company in the united kingdom or Europe and the ones that send emails to, and handle data from, European companies.
Is your organization GDPR ready?
Companies are needs to enter a frenzy in what they have to do and how this can affect their marketing, with some entering full ‘panic mode’. However, we were keen to discover how ready our member’s and reader’s companies are for the change next May.
Over 200 people responded, yet only 6% said their company was ready for GDPR!
Although it could seem some time away and you also still have a couple of months to prepare, it’s rather a time-consuming process to reevaluate your e-mail marketing strategy and ways to retrieve and use data for marketing purposes.
Almost half (49.2%) of respondents said that their company was alert to GDPR but haven’t started their preparations and 16% have no idea what GDPR is!
Many people may be waiting for more information information before they begin making changes because the ICO (Information Commissioner’s Office) have yet release a enough information or practical help with the change.
If you’re unsure in what GDPR is, how or if it affects you, and the best way to plan it with time without finding a fine, our E-MAIL MARKETING Manager has written a fresh guide detailing all you need to learn about GDPR.