PROBABLY THE MOST Vital SEO Strategy I Learned ORIGINATED FROM a Google Employee

David Linder

MA in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
10 min read

google

I don’t think I’m the very best SEO on the market. And I’m not probably the most well-known SEO.

But if you have been doing SEO provided that I’ve, eventually you meet the majority of the players in the area.

And through the years, I’ve met lots of Google employees. Many of them were in high positions, while some weren’t.

Out out of all the Google employees I met, do not require told me whatever shouldn’t be produced public. And I also never put anyone ready that could compromise their job.

But that which was crazy is that the SEO advice I acquired on August 4, 2015, from the Google employee changed my entire life.

And what’s even crazier is that the advice I acquired on that one day, is most likely known by nearly every SEO on the market, but I bet significantly less than .01% of SEOs utilize this strategy.

In other words, a Google employee shared knowledge that has been easily available on any major search blog, yet I was too lazy to implement what I already knew.

So what did I learn?

Well, before I get into what I learned, lets first share the outcomes of the one SEO tactic. The reason why I’m achieving this is that when I simply share the tactic with you, the majority of you are likely to ignore it like I did so.

But easily share the stats with you first, hopefully, you’ll become more available to implementing what I’m about to educate you on.

So listed below are my traffic stats from August 2015 for NeilPatel.com:

august 2015 traffic

And listed below are my traffic stats for the trailing couple of months when i had learned this new strategy:

traffic growth

As you can observe from the image above my traffic was growing. I went from roughly 100,493 unique visitors per month to 144,196. Not bad at all.

But this is actually the thing… my traffic was naturally growing from most of my other marketing efforts. And I didn’t even start implementing what I learned from Google until November 28, 2015.

And the outcomes didn’t activate immediately. It took over per year before I must say i started seeing growth. But once I hit the 21-month mark, things really began to skyrocket.

So, that which was the big lesson?

Well, maybe you’ll have the ability to figure it out by considering the screenshots below. What’s the huge difference in the screenshots below?

Here’s the initial one from NeilPatel.com:

neil patel traffic regions

And here’s one from the KISSmetrics blog (that i now own – I’ll blog concerning this a later date):

kissmetrics traffic regions

And here’s one from my older blog, Quick Sprout:

quick sprout traffic regions

What’s the huge difference between them?

All three of the blogs are about marketing. This content is similar… so what’s the difference?

KISSmetrics and Quick Sprout generate their traffic from roughly exactly the same regions. But NeilPatel.com, however, generates traffic from regions like Brazil, Spain, and Germany at a much higher percentage.

So how come this?

Google explained to go multi-lingual

It’s hard to rank on Google.

No matter just how many blogs I reveal SEO, the majority of you won’t rank well since it takes a large amount of time and a lot of time of work (or money).

But as my pal at Google once told me…

There has already been plenty of content in English however, not enough in other languages despite the fact that a lot of the people nowadays don’t speak English.

In other words, you have to translate your content.

On November 28, 2015, I published my first article in Portuguese (in the event that you follow the link there exists a good chance it keeps you on the English site, so you might have to click on the flag close to the Neil Patel logo and choose Brazil once you go through the link).

Fast forward to today and I’ve 4,806 blogs published on NeilPatel.com which 1,265 come in Portuguese, 650 come in German, and 721 come in Spanish.

I slowly needs to follow more languages as the strategy is working. Listed below are my traffic stats within the last 31 days in Brazil:

neil patel brazil

And listed below are the stats for German:

neil patel germany

And Neil Patel Spanish:

neil patel spanish

It does take time to accomplish well within each region once you localize this content, but it’s worthwhile since there is literally no competition.

Seriously, no competition!!!

And I understand everything you are thinking… people in lots of of the countries don’t have just as much money, therefore the traffic is useless and won’t convert.

If that’s everything you are planning then i want to function as first to inform you that you are way off!

You have to look beyond English!

Let’s consider the most popular languages in the world:

languages

Now let’s consider the countries with the biggest populations:

countries

And lastly, let’s look at GDP per country:

gdp

The data shows a lot of the world doesn’t reside in america, UK, Canada, or Australia.

There are so a great many other countries to spotlight.

Not only will there be lots of people in regions like Brazil, but their GDP isn’t too bad. And yes, there isn’t just as much money to be produced in Brazil as there’s to be produced in the United States… but in the U.S. you’ve got a large amount of competitors.

While in Brazil, it’s easier to dominate, therefore you often will make just as much profit Brazil as you do in the U.S.

To offer you a concept, when my ad agency expanded to Brazil, we generated over a million dollars in revenue in under 12 months when I can’t even speak one word of Portuguese.

Well, technically that’s a lie. I understand enough Portuguese to order a water and tell the waiter that I don’t want salt on my food 😉

Just think about it in this manner, we could actually grow when only 3% of Brazilians speak English. Which means I had little to no involvement, yet we still do decently well.

And my efforts look minuscule when comparing them to companies like Amazon. They keep buying regions like India though it keeps losing them money. They even announced how they are likely to pour within an additional 2 billion dollars.

If you need to grow fast like Amazon, you need to start thinking big.

And international expansion ought to be among those big thoughts.

Even in the event that you aren’t in a position to service a few of these regions, what’s the harm in extra cash to first build-up your company’s brand and traffic in those regions? After that you can be worried about monetization down the road.

But you better hurry… time is running out.

It’s just like the wild west

During among my trips to Brazil, I had a gathering with Andre Esteves. The meeting was only said to be an hour, nonetheless it lasted almost 3, that is a long time considering he’s worth $2 billion.

andre esteves

In that point, we talked shop, we shared stories from our personal life, he convinced me to avoid buying hedge funds, also to put most of my cash back in to the web… and on top of that — he explained how regions like Brazil will be the wild west.

But he didn’t imply that in a poor way. The contrary really.

Instead, he was just explaining how regions like Brazil have little to no competition and so are growing fast. Those people who are patient can make lots of money over time.

He was i’m all over this!

It’s why Google, Facebook, Apple, Amazon, and Microsoft focus heavily on internationalization. Each of them know you can’t create a gigantic business in the event that you only concentrate on the English-speaking market.

To offer you an idea on what much energy these businesses devote to globalization, among my Microsoft friends (who’s an executive), broke down why Microsoft is wanting to avoid piracy in China.

If everyone in China stopped pirating Microsoft products and covered them instead, it could add roughly 138 billion dollars with their market cap (in accordance with him).

That’s insane!

Now, needless to say, should they stopped privacy, not absolutely all of these people can pay because of their products. But nonetheless, it just shows just how much more money is usually to be created by Microsoft in China.

There is a good ton of money to be produced overseas for you personally. You have to be ready to make the bet.

You’ve already seen my traffic stats and you also know I’m growing fast overseas. I’m not monetizing in enough of these regions and which will change in the future.

But I made the internationalization bet years back, and I keep increasing the total amount I spend every year.

Here’s the way you expand internationally

I’ve done better in Brazil than Germany and every one of the Spanish markets. It’s not because I began to follow Brazil first, it’s because I had people on the floor in Brazil from day one.

It took me too much time before I began to add folks from those regions to the team and expand.

If you don’t speak the language and you also don’t understand the culture you won’t prosper regardless of how good you’re at marketing.

This was my biggest lesson I learned, you will need people on the floor!

The second lesson I learned is translating your articles isn’t enough.

Even in the event that you adapt this content to the spot by adjusting everything, you still won’t achieve success because people within each region maybe searching for another thing.

For example, in the usa, companies are seeking me to create more complex marketing content. In elements of Latin America, however, people are seeking to learn the basics of internet marketing.

For that reason, my team had to start out creating new content simply for regions like Brazil. This helped tremendously.

brazil content

As you can view from the screenshot above, the most famous little bit of content written for Brazil wasn’t a translation (it’s #2 2 on the list, #1 1 is really a tool).

I rank #2 (behind Wikipedia) and prior to the YouTube results for the favorite search term portfolio: 

portfolio

And that image above also gets me to my last point. You should really create a brand in each region if not you won’t prosper.

I speak at more conferences in Brazil than I really do in Germany or any Spanish country.

Although people believe there isn’t much money to be produced from Brazil, I receives a commission $25,000 to $50,000 for one hour speaking spot each time I fly on the market.

Eventually, I learned improved ways to grow my brand internationally than speaking (as that isn’t scalable).

I acquired the tool Ubersuggest for $120,000 since it has a large amount of traffic from various areas of the planet. Now I’m improving the tool and expanding its functionality betting that in the long run it’ll bring me a lot more traffic and awareness.

Conclusion

I know the advice my Google friend gave me wasn’t rocket science, but hey, it worked effectively.

We have a tendency to forget and also ignore the items that are staring directly at us.

We all know a lot of the world doesn’t speak English, yet most of us focus our marketing efforts on the English market.

If I were starting yet again, I wouldn’t develop a website in English. Instead, I’d select a region in Europe, like France or Germany, where it isn’t as competitive and where their currency will probably be worth a lot more than the dollar.

Not only would I see results faster, but I’d earn more income because there wouldn’t be just as much competition.

And yes, it did take me some time to see results, but since that time I’ve run a lot more experiments and when I had to start out over again I’d:

  • Create separate sites per region – it’s simpler to rank a localized site that’s hosted within that country than it really is to rank a worldwide site. In the event that you curently have strong domain authority like me, don’t use subfolders, you’re better off using sub-domains (I did so this wrong). To provide you with an idea, whenever we create completely new sites making use of their own domain, centered on one region, we typically have the ability to climb to the very best of page 1 within three to four 4 months.
  • Use hreflang correctly – there are several methods to use hreflang tags. In the event that you aren’t acquainted with what they’re, essentially, it tells Google which pages concentrate on which regions. What’s tricky about hreflang tags is you could either concentrate on a particular region or language (or both). You must be sure you select the right one.
  • Buy rather than creating – in the event that you actually want to grow fast, just buy sites within that region that aren’t making much money and fix them. This may be the quickest solution to grow.

And I’ll leave you with one final thought…

Google doesn’t penalize you for duplicated content. Translating your articles and using hreflang won’t allow you to get penalized.

Now, if you are using a computerized translation software as well as your translations are done poorly, your user metrics will most likely suffer and there’s a higher chance you’ll have problems with a Google penalty. So translate your articles manually.

Are you likely to go global? Or will you stand on the sidelines watching others pass you by?

The post The Most Vital SEO Strategy I Learned ORIGINATED FROM a Google Employee appeared first on Neil Patel.

David Linder

MA in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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