Use these 11 classic ways to boost email engagement
Is a bottleneck breaking the momentum of one’s emails? It’s time you rethink your e-mail marketing strategy and create interesting emails that may allow you to get better subscriber engagement.
With 149,513 emails being sent for each minute, standing out in the inbox is very important. Below, EmailMonks brings for you simple e-mail marketing mantras which will help one to develop visually impressive emails for the subscribers around the globe.
1. Use interactivity
According to convey of Email Report 2018 by Litmus, interactive email design would be the top email design trend in this season. Along with GIFs and cinemagraphs, e-mail marketing has transcended to hamburger menus, accordions, sliders, hot spots and search bar right in the e-mail.
2. Incorporate parallax scrolling in emails
Imagine you’re scrolling via an email with just the backdrop moving along with other email elements static. This illusory effect has been introduced in the wonderful world of email design. Take a look at the example below:
3. Gamify using CSS-animation
According to a study, 53% of technology stakeholders support the adoption and using gamification. Offering rewards through gamification is among the best methods for getting better click-through rates in emails. Keyframe animations have managed to get easy for email marketers to include this awesome tactic in emails.
4. Make your emails ‘accessible’
Accessibility really helps to make your emails far better since it eliminates hindrances for ‘specially abled’ subscribers. Because of this, everyone can access this content, thereby driving more engagement and subscriber interaction.
5. Try full-width emails
Gone will be the days when email designers had to adhere to 600px width so the email rendered well across all devices and email clients. As display resolutions have risen to 800px for most of the favorite devices, full-width emails have found in the recent years.
Check out this insightful infographic from EmailMonks.