Revive your E-MAIL MARKETING campaigns with classic email tactics [infographic]

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
2 min read

Use these 11 classic ways to boost email engagement

Is a bottleneck breaking the momentum of one’s emails? It’s time you rethink your e-mail marketing strategy and create interesting emails that may allow you to get better subscriber engagement.

With 149,513 emails being sent for each minute, standing out in the inbox is very important. Below, EmailMonks brings for you simple e-mail marketing mantras which will help one to develop visually impressive emails for the subscribers around the globe.

1. Use interactivity

According to convey of Email Report 2018 by Litmus, interactive email design would be the top email design trend in this season. Along with GIFs and cinemagraphs, e-mail marketing has transcended to hamburger menus, accordions, sliders, hot spots and search bar right in the e-mail. 

2. Incorporate parallax scrolling in emails

Imagine you’re scrolling via an email with just the backdrop moving along with other email elements static. This illusory effect has been introduced in the wonderful world of email design. Take a look at the example below:

parallax scrolling in emails

3. Gamify using CSS-animation

According to a study, 53% of technology stakeholders support the adoption and using gamification. Offering rewards through gamification is among the best methods for getting better click-through rates in emails. Keyframe animations have managed to get easy for email marketers to include this awesome tactic in emails. 

4. Make your emails ‘accessible

Accessibility really helps to make your emails far better since it eliminates hindrances for ‘specially abled’ subscribers. Because of this, everyone can access this content, thereby driving more engagement and subscriber interaction.

5. Try full-width emails

Gone will be the days when email designers had to adhere to 600px width so the email rendered well across all devices and email clients. As display resolutions have risen to 800px for most of the favorite devices, full-width emails have found in the recent years. 

Check out this insightful infographic from EmailMonks.

Email Design and Marketing Mantras 2018Source: Email Design and Marketing Mantras 2018

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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