Choosing the dropshipping products to sell depends on whether your business is for the long-term or not.
Dropshipping is a business that is easy to set up and does not require big capital to start. However, it takes research, planning, and strategic marketing to become profitable. Before you start one, you should consider first if you’ll be on the business of eCommerce temporarily or you’ll be in it for the long-term. When you know which direction you’d like your online business to take, later on, you’d be able to set your goals and would be able to strategize better to achieve them. By having solid goals, you can easily determine if you’d like to dropship trending products or evergreen products in your dropshipping store.
Trending Products vs. Evergreen Products: The Pros and Cons
To help you decide on what niche to tackle in your dropshipping business, consider the following pros and cons.
The Pros of Evergreen Products:
The relevancy of the products could last for years.
A tried-and-tested market for your products is already established.
The Cons of Evergreen Products:
There is a huge presence of competitors in your niche.
They might not reach the massive level of popularity and profitability of some trending products.
Here’s an example of an evergreen niche that is pretty stable in Google Trends: pet products.
The Pros of Trending Products:
You’ll generate lots of profits if you catch on early on the current trend.
Less established competitors if you enter a niche that just hit the market.
The Cons of Trending Products:
A brand that’s been defined by a trending product may fade with the trend itself.
If you bought a trending product in bulk you might end up with a large inventory that you can no longer sell.
Here’s an example of a trending product in Google Trends: vegan beauty.
Which type of product is best for dropshipping?
This ultimately boils down to your niche market, the dropshipping products you’re selling, and your long-term plan for your business.
A trendy niche dropshipping business is hard to resist but the novelty wears thin soon. If you are not planning to turn it into a real business, riding on the wave of trendy products will work just fine because you can close down you’re business when there’s no longer demand for your dropshipping products.
Yet, if you see dropshipping as a training ground towards a sustainable, profitable online eCommerce business then you should bank on proven products, not the trending items. Sustainability wise, evergreen products will always be in high demand compared to trending products that would be in extremely high demand at the moment but, will quickly fade into obscurity in a short time.
Instead of choosing between trending products and evergreen products, have a mixture of both in your dropshipping store. Pick an evergreen niche with evergreen products as the main product line and supplement with trending products within that niche. For example, choose health and beauty as the evergreen niche. You can sell a range of makeup and skincare products under this niche but you can also add a product category that focuses only on trending products like vegan beauty, Korean beauty, or bamboo makeup tools.
Unlike the fidget spinners, a trending niche in 2017 that had instant surge and decline in popularity, evergreen niches regularly have trending products. These trending products come and go but the evergreen niches have stood the test of time, making them ideal for long-term business.
Other evergreen niches with both evergreen products and trending products that you can look into are the following:
- Pet Products
- Wireless and Bluetooth Products
- Travel Accessories
- Smartphone Add-ons
- Car Accessories
- Jewelry and Non-Apparel Fashion
- Women’s Apparel
Which tools are best for finding trending products?
When it comes to finding trends, Google Trends is the most popular tool to use. If you want to know if a niche or a product is worth tapping into, you can just type in the search box the exact keywords to see if it’s trending upwards or not. You can look at patterns over the years by accessing data from as far back as 2004. You can also gain insight for seasonal products when it peaks and dips at specific times each year and from what countries the interests are increasing for specific niche or product. With the help of this data from Google Trends, you can plan when to advertise for these products and who are the audience to target for.
Another tool that can make the search for trending products easier for you is Product Mafia’s Product Spy. We curate the latest trending products complete with profits analysis, analytics, engagement reports, links to suppliers and Facebook ads, potential influencers, targeting, and more. Products are updated daily to ensure that you’ll have access to the latest trending product to hit the market. Check it out by signing up for a premium plan here.
Following online trends is very tempting. Yet, if you are aiming for sustainability and profitability in the eCommerce industry for the long-term, you should consistently maintain a supply of evergreen products to get sales all through the year. If you want to capitalize on trending products, find on-trend items that ride on goods that your customers already love. And last but not the least, advertise your dropshipping products to the right audience to generate tons of sales.