The 1-2 Punch to obtain additional new Customers and much more Repeat Purchases.

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
5 min read

Your customers are your greatest asset

The a very important factor shared across all great ecommerce companies is really a large, loyal customer base. The keys to building that kickass cusotmer base are popular, but easier in theory:

  1. Getting new customers
  2. Turning each new customer right into a high LTV fanatic.

Acquiring clients is top-of-mind and top-of-spend for some ecommerce companies we talk with each day. But, there’s a thing that we don’t see happening enough, and that’s obtaining the most out of every customer to accelerate growth. Concentrating on building great customers, who’ll then in-turn help you to get more clients causes a snowball effect and accelerates your growth. That’s the 1-2 punch.

A self-feeding engine of growth

Here we look at using Alliioop and ReferralCandy, to get more first-time customers and turn them in to the repeat purchasers that increase overall LTV and drive explosive growth.

The chart below shows the amazing growth impact of repeat purchases. Getting from 1 purchase to 3.5 purchases per customer each year will drive your growth and margins–almost 20x over five years. It’s the difference between a slow growth grind and an accelerating rocket.

revenue growth of repeat purchases

A graph illustrating the energy of repeat purchases for the company growth

The the truth is, you cannot do that without customer referrals or perhaps a deep knowledge of your visitors and their behavior enabling you to better serve them. To rely too heavily on paid customer acquisition isn’t sustainable.

Turn your visitors into referrers – and better customers – with ReferralCandy

At ReferralCandy, they think about your existing customer base as your very best way to obtain new customer acquisition. If you are a ecommerce merchant, you know the importance to getting word-of-mouth sales on your own web store. If your product can solve your customers’ needs and you also supply them with an excellent shopping experience, it’s more than likely that they can recommend one to their family and friends.

If you don’t have a referral program, however, there’s hardly any that can be done to encourage your visitors to help keep referring one to their family and friends. Think of your visitors as your very best salespeople:

  • They know your own future customers personally
  • They are recommending services and products within an altruistic way
  • They are trustworthy with their audience

There are several studies proving that referral programs help business progress customers (they’re more profitable, they’re less inclined to leave, plus they have higher lifetime value) nevertheless, you can also utilize them to create loyalty together with your existing clients. Your visitors could keep you at heart for future recommendations – also for future purchases.

ReferralCandy helps it be very easy to create a highly effective referral program, reducing friction on the client end and improving the client experience. Choose your rewards – cash, store credit, discounts or free products, easily share your program through email and on site pop-ups and that’s it! ReferralCandy allows a scalable and highly affordable channel to operate a vehicle new customer acquisition. After they turn into a customer, Alliioop allows you to drive far better and timely engagements together with your customers and increase repeat purchases.

Building a kickass customer base just got easier

Building a big, loyal customer base does take time and effort–and both art and science. It needs that you realize why is customers tick–and what doesn’t. It’s not necessarily about sending discounts and special deals, though those do work.

Referrals are one part, nevertheless, you must deliver well timed content, advice, product recommendations, along with those special deals to include value, build appreciation and drive loyalty. That’s why we created Alliioop.

Getting results with Alliioop

Alliioop is can make you far better in doing both most significant things for growing your loyal customer base.

  1. Sell more to your existing customers by automatically sending emails and Facebook ads at the proper moment, triggered on data and behavior–not hope and luck.
  2. Attract more customers which are just like your very best customers because they build a Facebook Custom Audience together with your high-lifetime customers and attract more of exactly the same.

Make your Shopify site soar

Getting started and realizing results is simple with this Shopify and Facebook integrations. Plus our pre-built reports and segments become more active immediately after you transform it on, with one of these key capabilities:

Reporting: We’ve pre-built a suite of reports which will show you from high-level conversion metrics, to campaign performance, LTV and the facts of each customer path. You obtain insights highlighting list of positive actions close to increase conversions.

Segmentation: Sending highly targeted messages requires powerful segmentation. It is possible to segment on anything and the segments are dynamic–meaning folks are added and taken off segments in real-time–not stale, static lists.

Facebook: Maintaining your Facebook Custom Audiences fresh and on target is cumbersome. We automatically add and remove folks from your Facebook Custom Audiences predicated on their behavior. This keeps your audiences fresh as well as your ads more on target–and effective.

Anonymous user tracking: We are able to demonstrate what users did before they gave you their email. So you obtain the real time-to-purchase picture and will personalize welcome messages with products they previously viewed or abandoned.

Automation: Driving each one of these engagements requires serious automation. Alliioop monitors all of your customer behavior and triggers the engagements automatically. In order you build more granular targeting as time passes, we manage all of the delivery so that you can scale.

Use Alliioop and ReferralCandy together

The key to causeing this to be work is utilizing the 2 solutions together to increase your growth. Take your existing customer base and empower them to refer their family and friends (in the end – they get yourself a benefit aswell if they refer somebody who decides to buy something) with ReferralCandy. Use Alliioop to get insights you’ve never had the opportunity to glean before and better understand, segment and build relationships your customer base. By only sending timely and relevant messaging you’ll show your customer you realize and respect them a lot more than your rivals.

Click here to schedule an individual demo and understand how Alliioop will help you grow your ecommerce company. If you’d prefer to see ReferralCandy, click here.

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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