The Digital Marketing Skills gap in 2018

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
1 min read

Chart of your day: A summary of hawaii of digital marketing skills

I thought this infographic from General Assembly was ideal for showing specific skills gaps because it isn’t predicated on a survey, rather it really is predicated on a test taken by the end of an electronic marketing qualification. We are sharing research we’ve done in collaboration with the IDM on the perceptions of marketers with their careers later in the month.

The the surface of the chart shows a skills gap amongst non digital marketing specialists that could be expected since those concentrating on digital marketing activities will naturally understand digital concepts better. It really is arguable whether corporate marketers have to know the facts of techniques like search, display and AB testing. However, they’ll have to discuss such techniques making use of their teams, which means this does hint at a skills gap.

The other areas of the chart show that technical skills have the largest gaps. Questions about Attribution, SEO, AB testing, Programmatic and data analysis linked to understanding marketing funnels had the largest gaps.

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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