Growing a dropshipping Instagram account is not an overnight process. It will take time.
Instagram has 15 more times engagement than Facebook which is why more and more businesses are making the most of the channel, including dropshipping businesses. It provides unrestricted access to a young crowd who love to splurge. And the great thing is, you don’t pay Instagram to show your posts to your followers. Although you can do some advertising for your dropshipping products on this channel, you can still drive traffic organically to your site without spending a dime for promotion.
Unfortunately, growing an Instagram page can’t be done in a day. You need to be consistent in posting to build awareness for your brand and attract new followers. It might bore you after some time but if you persist, you’d be reaping the rewards for a long time. Check out this post to get more info on the benefits of using Instagram for your business.
Interested in building your Instagram presence? Then learn the dos and don’ts of growing a dropshipping Instagram page!
Do create an Instagram Business account. There’s a probability that you’ll be running ad campaigns for your dropshipping business and you can only do that with a business account.
Do create an attractive dropshipping Instagram account. Use the logo of your dropshipping store as the profile picture to build your brand and make people remember you.
Do make similar-looking posts in terms of composition and color. Create a clear visual brand to have the same “feel” in all your posts to reach more Instagram users.
Do post regularly during the best times on Instagram. Monday, Wednesday, and Thursday from 11 a.m. – 1 p.m. and 7 p.m. – 9 p.m. are considered the best times to post but, don’t do it on a Sunday as you will get a good result.
Do keep promotional posts to a minimum. The rule of thumb is 80% of your posts should be normal posts and only 20% are promotional. Promotional posts should blend in your Instagram feed and make them shoppable so your audience can easily checkout on Instagram.
Do grow by using hashtags. The maximum hashtags you can use per post are 30 but, it’s you have to test how many hashtags would work best for your store. Learn the new rules for hashtags to get a better understanding. You can also use hashtags in your Instagram stories.
Do post often to grow your account faster. Here’s a Tailwind chart you could refer to.
Do invest in shoutouts. Shoutouts from influencers can speed up the growth of your account. Find Instagram pages in your niche that are not your direct competitors and pay for a shoutout.
Do run Instagram giveaways. Using your product as a giveaway, ask followers to “tag a friend”. This is a great way of getting high engagement and new followers because the tagged friend can also tag another.
Do follow users within your niche. If you follow people who follow pages that are similar to yours, you’ll have a great chance of a follow back. You can accomplish that in three ways: follow the person’s account, follow and like a post, or follow, like, and comment on a post.
Do respond to comments on your posts. By responding to comments within one hour after publishing your post, you’ll have a decent chance of getting on the Instagram Explore page. This page is a feature that is incredibly powerful for brands as it helps businesses and profiles gain more exposure and engagement with just a small effort. You also build a great relationship with your audience when you respond to their comments.
Don’t buy followers to grow your account. This might be a quick fix to make your account look more legit but it will certainly backfire on you. Instagram is now actively fighting back fake followers and spammy comments. Might as well invest in giveaways and shoutouts on Instagram than buying fake followers, likes, and comments.
Don’t utilize Instagram for promotion only. Instagram users are searching for beautiful, striking visual not being pitched into. If you run Instagram Ads, your content should feel natural and targeted to your desired audience. People will engage with creative posts and videos so make sure that you have them.
Don’t post irrelevant content. Plan out your content in advance so you can stay consistent with your message and branding. Don’t post filler content as this might confuse or mislead your followers.
Don’t remove negative comments and reviews. People will notice when you delete comments and reviews to save your face. It gives them the impression that you’re sneaky and couldn’t be trusted. Instead of removing them, react to negative comments and reviews in a positive manner.
Don’t forget to track your Instagram analytics. Analytics gives you insight on how your page is performing. It gives you the chance to improve your posts to attract more people.
Instagram takes time to build but it will be worth your time in the long run. If you have a limited advertising budget, you can use it to run Facebook ads to drive paid traffic to your site. This way you can quickly earn revenues while growing organically your dropshipping Instagram page. Just don’t limit yourself to marketing your dropshipping products on Facebook.
By building your Instagram account through posting relevant content that might appeal to your target audience, you’ll have another traffic source to use when Facebook fails to help you achieve your marketing goals.